This is  from a lengthy email I recently received from a very experienced and successful club owner.  I consulted this owner from time to time over the past 15 years.    If you own a studio or club, I hope you find this as interesting as I find it gratifying.  —  Art —————– Dear…

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  At the end of the day…   Most people purchase the TRAINER… not training.   The COACH…. not the coaching.   The CONSULTANT… not the consultation.   That being the case, it really doesn’t matter how many degrees or certifications you’ve earned (not yet).   And, it doesn’t really matter what you charge (unless that’s your total strategy).   What matters is YOU!   …

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  “Oh, nooooo way,” you say!   “There’s no way I could do THAT!”   That’s just not possible for ME.” Really..?   Well, it IS possible.  And, more than one person has proven it!   PLUS…. I’m going to give you a script… so YOU can do it TOO!    The Back Story…   A…

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