Part of my business career was to serve as owner of a weight-management business in Newport Beach, CA., back in 1989.   Our staff conducted the nutrition side of things and we outsourced the activity and exercise to the absolute best trainers we could find.   We achieved outstanding results with our clients.  And, we…

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  Ready for a little “tough love..?”   I am reacting to a flurry of negative, whining phone calls I’ve received, lately.   The negative calls, coming from club owners, studio owners and independent trainers —  have all been about: Not making enough money Unfair competition  Feeling powerless to change their plight!     WTF…???   …

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  Six months ago, Rodney Sullivan complained he was always playing “defense” with his personal training clients.   For example: If a client was late he would extend beyond the scheduled session time.   If a client didn’t show up, he didn’t charge for the time.   There are many more examples but you get…

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Yes, yes…. I know.  All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients.   And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation.  But, there’s something even MORE EFFECTIVE.  And, it will close more deals, generate more referrals and create more opportunities…

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  Do you feel like your fitness business isn’t growing as fast as you’d hoped?   Perhaps you find yourself competing in the “price wars” and forced to offer 4-Week Body Transformation Challenges with a “money-back” guarantee just to maintain some cash flow.   Then, you hope some of the participants will sign-up for longer…

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  I often think these weight-loss celebrity spokespeople should be thrown in jail for the crap they promote.   Just think about it.  If  YOU or any certified fit pro were to spout off the same kind of false headlines, misinformation and pure nonsense as Oprah, Dr. Phil, Marie, Dr. Oz., Dan Marino and others —  you’d be ridiculed…

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It seems like the entire health and fitness industry is looking for ways to take their businesses ONLINE.   And thousands of fit pros have already figured out how to create an ONLINE TRAINING function using some third-party apps.   But, at the end of the day, they are STILL TRADING DOLLARS for HOURS  …

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I hope the headline got your attention.. because it’s TRUE! But… before I explain what this means, allow me to “set the table.” Winds of Change… If you are a fitness business owner, trainer or health entrepreneur you are aware the fitness business is changing.. rapidly. Yes, I know it’s always changing… but this time…

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