WOW…!  —> This headline generated more than $25,000 in sales in just ONE DAY!   Maybe its been done before, but, in my 25 years of fitness marketing, I’ve never seen anything like it.   Listen… I’m not a big fan of “bait and switch” type advertising. Or, the parsing of words. It’s just…

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It’s a really weird feeling…   It’s that same feeling when I really want to slam down that piece of triple chocolate-chip cheesecake…   BUT,  I also know that it will just totally “whack” my nutrition plan — and probably throw me into a sugar-coma!   You know the feeling..?     You really want it…

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Yes, yes…. I know.  All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients.   And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation.  But, there’s something even MORE EFFECTIVE.  And, it will close more deals, generate more referrals and create more opportunities…

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  You may already know that before I started Private Label Fitness, I owned and operated a very successful Weight-Management and Lifestyle consulting firm, called MediCorp, in Newport Beach, California.   One of the things that contributed to our success was the internet.   I remember how excited I was to launch my first website.…

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You’re Just One Word Away from Being a 7-Figure Fitness Business I’ve been in the fitness business since 1978 when I worked the floor as a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, California. In that time I’ve seen plenty of fitness professionals get super wealthy.  While at the same time,…

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It seems like the entire health and fitness industry is looking for ways to take their businesses ONLINE.   And thousands of fit pros have already figured out how to create an ONLINE TRAINING function using some third-party apps.   But, at the end of the day, they are STILL TRADING DOLLARS for HOURS  …

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I hope the headline got your attention.. because it’s TRUE! But… before I explain what this means, allow me to “set the table.” Winds of Change… If you are a fitness business owner, trainer or health entrepreneur you are aware the fitness business is changing.. rapidly. Yes, I know it’s always changing… but this time…

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  Please excuse me for yelling…..  but:  “Outreach… Outreach… OUTREACH….!  I know it’s not proper web etiquette to yell, but you’ll know why in a minute. Committing to “outreach” whether it’s a single event or an entire program — OUTREACH is the absolute best….  let me repeat: ABSOLUTE BEST return on your advertising and marketing dollar.O.K.,…

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