Posts Tagged ‘personal trainer’
Personal Trainers, Health Professionals and Supplements
For the entire 35 years I’ve been involved in the health and fitness business the debate over “selling supplements” has raged on. Here’s what I know to be true: 👉 If you don’t take supplements yourself, then, you shouldn’t be selling them. Period. It’s disingenuous. 👉 It is totally legal…
Read More5 Traits of the Most Successful Health & Fitness Business Owners
After 30 years working with some of the most successful fitness professionals in the business, I’ve become super aware of what I call: The 5 BIGGEST CHALLENGES. The best confront these challenges head-on. I am pretty sure as I list them, you will know exactly what I’m talking about. You’ve experienced…
Read MoreGet Paid to Workout with Me!
WOW…! —> This headline generated more than $25,000 in sales in just ONE DAY! Maybe its been done before, but, in my 25 years of fitness marketing, I’ve never seen anything like it. Listen… I’m not a big fan of “bait and switch” type advertising. Or, the parsing of words. It’s just…
Read MoreLove, Hate and Fitness Technology
It’s a really weird feeling… It’s that same feeling when I really want to slam down that piece of triple chocolate-chip cheesecake… BUT, I also know that it will just totally “whack” my nutrition plan — and probably throw me into a sugar-coma! You know the feeling..? You really want it…
Read MoreI Don’t Care About Your Results
Yes, yes…. I know. All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients. And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation. But, there’s something even MORE EFFECTIVE. And, it will close more deals, generate more referrals and create more opportunities…
Read MoreHow to Create a Money Page on Your Website
You may already know that before I started Private Label Fitness, I owned and operated a very successful Weight-Management and Lifestyle consulting firm, called MediCorp, in Newport Beach, California. One of the things that contributed to our success was the internet. I remember how excited I was to launch my first website.…
Read More3 Secrets to Becoming an Awesome Health & Fitness Professional…!
This a positive rant… ABOUT YOU. Yes YOU! Just being in the health and fitness business is pretty cool. And, if you are a club, studio or any kind of health-related business owner, well, that’s even more cool! Listen, not EVERYBODY is meant to be a business owner. Not everybody is meant to…
Read MoreYou’re Just One Word Away from Being a 7-Figure Fitness Business
I’ve been in the fitness business since 1978 when I worked the floor as a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, California. In that time I’ve seen plenty of fitness professionals get super wealthy. While at the same time, others who just went down the drain. The…
Read MoreHow Top Fit Pros Generate Passive Income and Scale Up…
It seems like the entire health and fitness industry is looking for ways to take their businesses ONLINE. And thousands of fit pros have already figured out how to create an ONLINE TRAINING function using some third-party apps. But, at the end of the day, they are STILL TRADING DOLLARS for HOURS …
Read MoreIMPORTANT NOTICE: You Are No Longer a Personal Trainer…
I hope the headline got your attention.. because it’s TRUE! But… before I explain what this means, allow me to “set the table.” Winds of Change… If you are a fitness business owner, trainer or health entrepreneur you are aware the fitness business is changing.. rapidly. Yes, I know it’s always changing… but this time…
Read MoreYour #1 ROI
Please excuse me for yelling….. but: “Outreach… Outreach… OUTREACH….! I know it’s not proper web etiquette to yell, but you’ll know why in a minute. Committing to “outreach” whether it’s a single event or an entire program — OUTREACH is the absolute best…. let me repeat: ABSOLUTE BEST return on your advertising and marketing dollar.O.K.,…
Read MoreA Cool $15K of Passive Income
Here’s one of the best emails I’ve ever received. And, if you’ve been thinking about “ONLINE COACHING” or How to Generate Passive Income for your business… then, this will be of interest to you. This email is from one of our long-time ONBOARD 101 administrators. I added all the “bolds” for emphasis. ———————————-…
Read MoreThe Most Important Trait of Successful Fitness Business Owners
Isn’t it just great when your business is on fire and you’re raking in all kinds of money? I’ll bet you feel on top of the world! And, how about all that validation from your peers and loved ones for a “job well done.” Yup… it’s easy for you to take credit for all your…
Read MoreIT’S OFFICIAL: Personal Trainers Have a New Competitor!
You could see it coming… and now it’s here. Daily Burn has OFFICIALLY decided to compete head-to-head with your personal training business. Check out their commercial. At 1:10 they come right out and say it: “For less than one session with a personal trainer, you can access every Daily Burn workout for an…
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