Recently, I learned a brand new term that relates to both Fitness and CRM.  But, first, a little background.   Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years.  And, some even longer.  In 2006, when she moved 30 miles away to open her new studio, half of…

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  I know.  I know….   All the fitness sales gurus tell you that this business is all about sales…. as in “sales-driven.”   Well, that may be true for today and tomorrow… but, if you plan to have a long-term career as a health professional… then, you really need to take a longer view.  …

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  [Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!]   If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition…   And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…

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  Here we go again.  In the next few weeks, millions of health and fitness professionals and top health coaches will continue to make this awful mistake.   Sure, we all want new clients and members.  And, we all want to make more money.   But, for some reason, Black Friday and Cyber Monday turn us…

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  I was at dinner the other night with an old friend who is not involved in the fitness trade.     Nonetheless, we ended up talking about fitness because he was asking my advice about personal trainers.    He needs one.   In the midst of the conversation he blurted out, … a personal trainer…

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  JJ Johnson is.  At least within his market area.  His branding is impressive.   JJ is a sophisticated marketer and understands the value of imprinting his brand on his clients and members.  But it wasn’t always this way.   How did JJ become famous?  It’s all about capturing “mind-share.”   Who’s Captured Your Mind?…

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  When I was 22 years old, a friend of mine named Tommy Jordan, who was just a few years older, got a job in sales at a Jack LaLanne’s European Health Spa.    I laughed because he was so shy.  I mean downright timid!   Within two years he was running the place and…

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  At first, it was hard to believe. But then, again, there are some really smart fit pros and health coaches in our industry.   And they use their creativity to help leverage their branded fitness products into some very effective branded fitness marketing.   It also explains why Erica will become a gazillionaire if she…

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  Recently, I’ve been writing about partnerships.  Namely, the medical community (a gold mine)!   Hooking up with schools is another great partnering opportunity: Elementary Schools Middle Schools High Schools  College Athletic Departments   That’s right — partnering with coaches.   Over the years, many top trainers have shared their “coaching” experiences with me.  And…

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  Trust me… You’ve got ’em!   I may have told you how I owned and operated a Weight-Management office in Newport Beach, California during the late 80’s and early 90’s.   I received several emails asking if I would share some of the challenges and obstacles we faced and how we overcame them.  …

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