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The MAGIC PILL Myth – An Opportunity

Every generation is promised the same thing in a slightly different package. ✅ “This pill fixes hunger.” ✅ “This drug fixes metabolism.” ✅ “This time, it’s different.” 👉 And every generation believes it. From amphetamines in the 1950s to Fen-Phen in the 1990s to today’s GLP-1 medications now available in pill form, weight loss…

You’ve Got the Touch

I just came back from an AI Conference. Wow… make no mistake. AI is everywhere. It can schedule, analyze and even generate workouts on demand. For efficiency, it’s incredible. For organization, it’s a godsend. But, as much as I love technology and especially AI, here’s the honest truth: There…

What Makes You Special?

So… what make you so special? No really—what makes you stand out? If you just froze for a second, you’re not alone. This question stops a lot of fit pros in their tracks. Sure, you’ve got certifications. Maybe even a degree or two. Definitely some serious experience under your belt. …

How to Make Your Fitness Business Soar

Seriously…. EVERY entrepreneur should read THIS: —————————————– “I was waiting in line for a ride at the airport. When my Uber pulled up, the first thing I noticed was the car was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the driver…

GLP-1 Medical Referral Letter – Download

In just the past two weeks I’ve received numerous emails, texts and phone calls about GLP-1 protocol and how doctors, clinics and other facilities including online providers are springing up all over the place to prescribe these injectables Yes, the advertising blitz is on – and consumers are falling for it, despite the…

Back To The Future

Flashback! It’s 2002 and I’m giving a “marketing” presentation at the IDEA conference in San Diego. It’s a packed room full of 200+ energized entrepreneurs most of whom own small studios (today we call them “boutiques”) I conclude the talk with this advice: “Make it easy for clients and members…

A Golden Nugget

Today, I’m going to share with you a simple GOLDEN NUGGET – especially if you plan — or, are already on your way to building a 6-figure business – whether it’s “online” or “brick and mortar” or both! This “nugget” of advice has NOTHING to do with selling anything. YET, it’s the…

Are These Idiots Stealing From You…?

How about CFP as Certified Fitness Professional? I am so sick and tired of unqualified, uncertified, unscrupulous and underhanded phony fitness wannabes. They set up “funnel based” websites and then prey upon unsuspecting consumers who don’t know the difference between a certified, qualified health professional and some “poser” with an InstaGram following!…

Avoid These 3 Fitness Business Traps….

I was recently reminded of Jenny Swanson – a small studio owner in Tulsa, Oklahoma. She told me that sometimes she feels like she’s wading through quicksand in her business. And, the harder she tries, the more stuck she becomes! “This sucks, Art! What am I doing wrong?” I always…

These 2 Things for Fitness Marketing

… if you’re serious about “marketing” your health and fitness business…. … then, you absolutely, positively should be thinking about these 2 THINGS. 🚀 Or better yet, take action to execute them! Your Digital Platform: Yes, I know I continue to harp on the necessity of a “kick-ass” website.…

Find Your Fitness Niche

Find Your Fitness Niche…. Sure… you can probably take just about anybody and train them toward better health. But that kind of “generalization” also means you’re competing with 100% of all clubs, studios and other fitness professionals. So, how do you differentiate yourself from the competition? 🚀 Add a niche to…

Is THIS the FUTURE of FITNESS TRAINING…?

There was a time, back when I was a personal trainer at Jack LaLanne’s European Health Spas (1978), that we simply handed out standardized workout plans and served more like “babysitters” than anything else. We’ve come a long way, baby! Today’s coaches and trainers possess an amazing wealth of knowledge — far…

3 Pillars Of Guaranteed Success!

Listen, you already know that navigating the health and fitness industry is no walk in the park! With 1,000’s of practitioners, countless methodologies and a booming interest in personal well-being, standing out and earning trust in this space can feel overwhelming – regardless of your qualifications and certifications. If you’re a health related business owner…

How to Attract a Mass Volume of Weight-Loss Clients

Just 2 months ago, Annie Littlefield, a sports nutritionist/trainer read on our site that Weight-Loss is the second most popular topic in the world (behind wealth building). So, she decided to send this letter out to 20 different family medical practices within a 30 mile radius of her market area. 👉 To…

5 Advantages of an ONLINE Health Education Course

It’s amazing how many health, fitness, wellness and medical professionals miss the opportunity to help their clients achieve their goals by not offering to educate them. After all, KNOWLEDGE IS POWER.… right? Here are five (5) advantages that go to those who choose to EMPOWER their clients, members and patients through an…

How Top Health Coaches Start a Client Transformation

Most clients have big expectations when they plunk down their money for a fitness, weight-management program or comprehensive health coaching program. Interestingly… they never tell you “what” those expectations are. Instead, they just keep it all in their heads. In their minds, there is a certain weight (they have a number!) A specific…