Posts Tagged ‘private label fitness’
How to Profit From an Operations Shift
There was a time… …when almost all gas stations employed attendants who filled your tank and washed your windows. There was a time… …when you actually had to walk into a bank and speak with a teller who handled your simple transactions. There was a time… …when you needed a travel agent or airline rep…
Read MoreHow to Build Your Online Fitness Tribe
By now, you’re well aware the fitness business is rapidly changing. One of the biggest changes is going to come from small clubs, studios, boot camps and spas that have figured out how to run both a “Physical Training Business” and an “Online Coaching Business” at the same time. Is it happening…
Read MoreIs Fitness Just Easy Money..? Ask a Wannabe!
Can you imagine how great it would be if the fitness offering was the same as a bar? Bartender: “What will it be gentlemen?” “Give me a Bud. And, the same for my buddy here.” “O.K. that will be $7.00.” (If a Club operated like a bar): Front desk person:…
Read MoreShow Me The Money
I often talk about the “older” crowd… or the group to whom I prefer to use the label: “Masters of Life!” And, the reason I talk about it so much is because that’s where the money is! But, when I look at how the fitness industry is projected by the mainstream media,…
Read MoreHow to Accelerate Your Fitness Business
I know. I know…. All the fitness sales gurus tell you that this business is all about sales…. as in “sales-driven.” Well, that may be true for today and tomorrow… but, if you plan to have a long-term career as a health professional… then, you really need to take a longer view. …
Read MoreThe Alternative to Discounts…!
Here we go again. In the next few weeks, millions of health and fitness professionals and top health coaches will continue to make this awful mistake. Sure, we all want new clients and members. And, we all want to make more money. But, for some reason, Black Friday and Cyber Monday turn…
Read MoreDo NOT Hire Me…
I was at dinner the other night with an old friend who is not involved in the fitness trade. Nonetheless, we ended up talking about fitness because he was asking my advice about personal trainers. He needs one. In the midst of the conversation he blurted out, … a personal trainer…
Read MoreAre You Famous?
JJ Johnson is. At least within his market area. His branding is impressive. JJ is a sophisticated marketer and understands the value of imprinting his brand on his clients and members. But it wasn’t always this way. How did JJ become famous? It’s all about capturing “mind-share.” Who’s Captured Your Mind?…
Read MoreHow Do You Know if You’ve Got What It Takes…?
When I was 22 years old, a friend of mine named Tommy Jordan, who was just a few years older, got a job in sales at a Jack LaLanne’s European Health Spa. I laughed because he was so shy. I mean downright timid! Within two years he was running the place and…
Read MoreHow to Convert $11.99 into $23,000 – Old School Style
At first, it was hard to believe. But then, again, there are some really smart fit pros and health coaches in our industry. And they use their creativity to help leverage their branded fitness products into some very effective branded fitness marketing. It also explains why Erica will become a gazillionaire if she…
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