This sounds crazy.. right?   Yet, one of our customers, Roberta Sanchez, recently told me how she gets tons of referrals through the use of a paper clip!   Well… that’s the way she presented it.  Got my attention.   Here’s what she really meant…   She simply hand-writes a simple “welcome” note and…

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If I were your fitness business marketing consultant, here’s the next thing we would do… together.  We would hop in my car and go visit a few car dealerships!   Let’s Go!   There are several similarities among fitness clubs / studios and auto dealerships.  At the local level, they are similar in that both…

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  At least once a week someone asks me for a weight-management program that can “run 100% on auto-pilot.”    The fact is..even our ONBOARD 101 isn’t 100% auto-pilot if it’s being used as part of a Weight-Management Program.    Why..?   Because even the most successful weight-management program requires some sort of HUMAN INTERACTION…

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  Question: What do almost all health and fitness marketing gurus and consultants have in common?   Answer: They almost always focus on how to get NEW CLIENTS and/or NEW MEMBERS!   I could go through the list of names… the info products… mastermind meetings…. and you’d recognize the common thread…  GET MORE CLIENTS!  GET…

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    You get the idea. In the business world there are “followers” and there are “leaders.”   The followers simply punch the clock, do as little as possible and attempt to stay invisible.   Meanwhile, leaders seek new challenges, provide solutions and always put in the extra effort. It’s a mindset.   This really…

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  Whenever I ask this question, the typical responses are: “In the gym.” “With a warm-up!” “As a kid.”   All totally different answers, yet, all valid!   Here’s my answer: “In the brain!”   Yup… that’s my answer – and it’s valid, too! Follow Me On This…   What is the most meaningless statement…

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  I just counted 3 different fitness marketing forums discussing the same topic: How to Raise Your Rates.   Listen… this is nothing new. The issue of rates and price-point strategies has been a “front-burner” topic for more than 50 years! It’s discussed among fitness business owners at every trade show, conference and workshop.  …

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  How long have independent trainers, studios, clubs and other fitness businesses been beating each other over the head with PRICING…!!!   I don’t really know.    But, for at least as long as I’ve been in the fitness business (30 years).   It’s an addiction.   And, it seems that this PRICE POINT ADDICTION…

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  Even though Janice Noble, a 40 year-old Health Coach from Chicago, is not a “famous” trainer, she’s one of the most successful fitness professionals I know.   She sells and markets one package.     It is a “Corporate Health Management Package” that results in a training/coaching contract designed specifically for globe-trotting corporate executives.…

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  Welcome to my “TESTIMONIAL CHALLENGE!”     It just goes to show I am NOT above a bribe! (I mean…. “promotion!”)!    And, it’s “ON” for the entire month of MARCH!   I’m adding testimonials to our website.  But, this time, it’s VIDEO testimonials – starting with JOURNALS.    So, here’s the deal…    First off… I would be absolutely honored if you would offer a few kind words. …

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