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How to Leverage Your “Mommy Issues” into Cold Hard Cash!

All that CASH FLOW started because of her mother. This is an amazing journey. Please allow me to provide the backdrop in order to put it in context… Mothers and Daughters… Being a male, I’ve never quite understood the relationship between daughters and mothers. At times, the best of friends……

Why Fitness Pros Should Offer Their Own Line of Nutritional Supplements

Here are 10 compelling reasons why you, as a fitness pro, should consider offering your own branded line of nutritional supplements: ✅ Offering Informed Solutions: Every individual has unique nutritional needs. By knowing your proprietary line of branded nutritional supplements, you can ensure that the supplements align perfectly with the training and nutrition…

Confused About Supplements – Free Handout

CLICK HERE TO DOWNLOAD… If there’s one thing in the fitness business that causes a tremendous amount of confusion… it’s supplements. Seriously, you almost need to be a biochemist to understand them. And, that’s exactly why bogus manufacturers get away with so many crappy products. For example, would you know how to…

Doctors and Nutritional Supplements…

It’s almost funny, … when you think about the reality of this very common occurrence. How many times have you heard one of your clients say something like this: “My doctor says I don’t need vitamins. He says I can get everything I need from foods alone.” Really? Well, I have nothing…

How to Convert $11.99 into $23,000 – Old School Style

At first, it was hard to believe. But then, again, there are some really smart fit pros and health coaches in our industry. And they use their creativity to help leverage their branded fitness products into some very effective branded fitness marketing. It also explains why Erica will become a gazillionaire if she…

How to Build Coaching Partnerships

Recently, I’ve been writing about partnerships. Namely, the medical community (a gold mine)! Hooking up with schools is another great partnering opportunity: Elementary Schools Middle Schools High Schools College Athletic Departments That’s right — partnering with coaches. Over the years, many top trainers have shared their “coaching” experiences with me. And…

Stupid Idea that Works!

I’m pretty clear on most things “Marketing and Sales.” After all I’ve been at this game for more than 40 years — and the last 30 years running one of the most successful “micro-branding” businesses in the country. So, when one of our customers came to me with this idea… I told him it…

How to Get Your Clients to Take You Home!

If you’ve ever spoken to me on the phone, you know that I often talk about SMIT. The Single Most Important Thing. It can be big or small. It can be a long-term or instant. In all things, SMIT is about FOCUS. CLARITY. Sometimes the SMIT can take a…

What 1978 and Fitness Have in Common

I moved to Orange County, California in 1978. My very first job in my new state was working for Jack LaLanne’s European Health Spa as a young 24-year old aspiring fitness manager. “I loved the job. I loved helping people learn how to get healthy.” But another big part…

Fitness Ferrari

If I were your fitness business marketing consultant, here’s the next thing we would do… together. We would hop in my car and go visit a few car dealerships! Let’s Go! There are several similarities among fitness clubs / studios and auto dealerships. At the local level, they are similar in that both…

Take No Prisoners…

A business consultant once told me this: “Business takes no prisoners!” I have never forgotten it. If your business is losing money, you will eventually “go out.” It’s that simple. Business is a black and white proposition. No gray area. Either you’re making money or you’re not. END OF STORY! …

How to Become the Lead Dog

You get the idea. In the business world there are “followers” and there are “leaders.” The followers simply punch the clock, do as little as possible and attempt to stay invisible. Meanwhile, leaders seek new challenges, provide solutions and always put in the extra effort. It’s a mindset. This really…

Raise Your Rates with Love

I just counted 3 different fitness marketing forums discussing the same topic: How to Raise Your Rates. Listen… this is nothing new. The issue of rates and price-point strategies has been a “front-burner” topic for more than 50 years! It’s discussed among fitness business owners at every trade show, conference and workshop. …

Secrets of the Private Client Health Coach

Even though Janice Noble, a 40 year-old Health Coach from Chicago, is not a “famous” trainer, she’s one of the most successful fitness professionals I know. She sells and markets one package. It is a “Corporate Health Management Package” that results in a training/coaching contract designed specifically for globe-trotting corporate executives.…

What YOU Can Learn at Half-Time

Yup… it’s Half-Time. If your fitness business runs its financials on the calendar year, then, on July 1st, the refs blew their whistles and it’s half-time. Time to stop, head for the locker room and examine the first half, adjust the game plan and then get back out there and execute. Assess, adjust and…

A Practical Approach to Private Label Supplements

There’s a lot of confusion… …especially when it comes to nutritional supplementation. There’s confusion among consumers as well as “scope of practice” confusion among health professionals. After 30 years of marketing super-premium private label supplements to some of the top health professionals in the world, I’ve heard most of it. So, I hope to address a few major issues surrounding…

How to Physically Imprint YOUR BRAND and Build Your Tribe Culture

A while ago I posted a CHALLENGE on Facebook. The reason I posted it was because I had just returned from a studio in Riverside, California where, once again, I noticed something. And, this “something” is very common among boutique fitness studios throughout the entire world. And here it is: …

How to LEAD in ONLINE FITNESS MARKETING….!

I already know you’re smart. You know a ton about health and nutrition. You know you can help people in so many meaningful ways… …if only you knew how to make MORE MONEY doing what you love! You have great ideas and know how to market yourself. And, you’re even known as…

Hillary Clinton and Whey Protein

Regardless of your political leanings… there’s one thing we all have in common. The 2016 Presidential Election results were a HUGE SURPRISE! For everyone! Now what does that have to do with Whey Protein..? Start with This: Both Hillary Clinton and Whey Protein are victims of faulty research. Just think about this…. During the 2016 campaign, all…

What to Know About Private Label Fitness Multi-Vitamin Mineral Formulas

You’ve probably known about multi-vitamins since you were a kid. Everything from “One-a-Day” to “Flintstones” multi-vitamins have been available for decades. But, let me ask you this. Besides just hearing that they’re “good for you” do you know much about multi-vitamin supplements? Have you ever wondered what goes into them? …

The DIY-MLM Program

It’s a bummer that I’m required to sign so many non-disclosure agreements. Why? Because I have the good fortune of doing business with some very smart people in the fitness business. Some are experienced gym owners while others are transplants from other industries who not only have a passion for fitness, but also possess a…

What to Eat

I don’t always agree with everything CSPI puts out. But one thing I love about them is their non-stop effort to educate Americans about the foods they consume. It’s all about education. Take this FREE DOWNLOAD and hand it out to your clients and members. It’s a fantastic handout.

Research on Supplement Usage

U.S. consumers are not only using supplements more than ever before, they are also more confident than ever in the safety, quality, and efficacy of supplements. These results were presented as part of the Council for Responsible Nutrition’s (CRN; Washington, DC) 2011 annual Consumer Survey on Dietary Supplements, made public at CRN’s annual conference in…

How to Go Bold and Go Big!

Sure… you’re all over Twitter and FaceBook. You have your own website and write a blog. Yes sir… you’re a “big wheel” in the electronic world. But is that really enough? Is your name and business known anywhere beyond the web? How about your own local market? I know this will sound self-serving… and,…