At first, it was hard to believe. But then, again, there are some really smart fit pros and health coaches in our industry.   And they use their creativity to help leverage their branded fitness products into some very effective branded fitness marketing.   It also explains why Erica will become a gazillionaire if she…

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  Recently, I’ve been writing about partnerships.  Namely, the medical community (a gold mine)!   Hooking up with schools is another great partnering opportunity: Elementary Schools Middle Schools High Schools  College Athletic Departments   That’s right — partnering with coaches.   Over the years, many top trainers have shared their “coaching” experiences with me.  And…

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I’m pretty clear on most things “Marketing and Sales.” After all I’ve been at this game for more than 40 years  —  and the last 30 years running one of the most successful “micro-branding” businesses in the country.   So, when one of our customers came to me with this idea… I told him it…

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  If you’ve ever spoken to me on the phone, you know that I often talk about SMIT.     The Single Most Important Thing.     It can be big or small.  It can be a long-term or instant.  In all things, SMIT is about FOCUS.  CLARITY.   Sometimes the SMIT can take a…

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    I moved to Orange County, California in 1978.   My very first job in my new state was working for Jack LaLanne’s European Health Spa as a young 24-year old aspiring fitness manager.   “I loved the job.  I loved helping people learn how to get healthy.”     But another big part…

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If I were your fitness business marketing consultant, here’s the next thing we would do… together.  We would hop in my car and go visit a few car dealerships!   Let’s Go!   There are several similarities among fitness clubs / studios and auto dealerships.  At the local level, they are similar in that both…

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  A business consultant once told me this:  “Business takes no prisoners!”   I have never forgotten it.  If your business is losing money, you will eventually “go out.”  It’s that simple.   Business is a black and white proposition.   No gray area.  Either you’re making money or you’re not.    END OF STORY! …

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    You get the idea. In the business world there are “followers” and there are “leaders.”   The followers simply punch the clock, do as little as possible and attempt to stay invisible.   Meanwhile, leaders seek new challenges, provide solutions and always put in the extra effort. It’s a mindset.   This really…

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  I just counted 3 different fitness marketing forums discussing the same topic: How to Raise Your Rates.   Listen… this is nothing new. The issue of rates and price-point strategies has been a “front-burner” topic for more than 50 years! It’s discussed among fitness business owners at every trade show, conference and workshop.  …

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  Even though Janice Noble, a 40 year-old Health Coach from Chicago, is not a “famous” trainer, she’s one of the most successful fitness professionals I know.   She sells and markets one package.     It is a “Corporate Health Management Package” that results in a training/coaching contract designed specifically for globe-trotting corporate executives.…

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