I’m pretty clear on most things “Marketing and Sales.” After all I’ve been at this game for more than 40 years  —  and the last 30 years running one of the most successful “micro-branding” businesses in the country.   So, when one of our customers came to me with this idea… I told him it…

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  It seems like more and more people (consumers, your clients) are finally tuning-in to the fact that no matter how “clean” they eat, they won’t necessarily get all the nutrients their bodies require for adequate recovery.   This is especially true for people enrolled in HIIT, Crossfit, point-to-point Body Transformation programming and other high-level training protocol.   Now, if you don’t believe in any type of supplementation for any reason whatsoever, well… I don’t blame…

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Regardless of your political leanings… there’s one thing we all have in common.  The 2016 Presidential Election results were a HUGE SURPRISE!   For everyone! Now what does that have to do with Whey Protein..? Start with This: Both Hillary Clinton and Whey Protein are victims of faulty research. Just think about this…. During the 2016 campaign, all…

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It’s a bummer that I’m required to sign so many non-disclosure agreements. Why? Because I have the good fortune of doing business with some very smart people in the fitness business.  Some are experienced gym owners while others are transplants from other industries who not only have a passion for fitness, but also possess a…

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CLICK HERE TO DOWNLOAD… If there’s one thing in the fitness business that causes a tremendous amount of confusion… it’s supplements. Seriously, you almost need to be a biochemist to understand them.  And, that’s exactly why bogus manufacturers get away with so many crappy products. For example, would you know how to tell whether or…

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