At least once a week someone asks me for a weight-management program that can “run 100% on auto-pilot.”    The fact is..even our ONBOARD 101 isn’t 100% auto-pilot if it’s being used as part of a Weight-Management Program.    Why..?   Because even the most successful weight-management program requires some sort of HUMAN INTERACTION…

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  Here it comes…. all the fitness contests including Transformation Programs  (which should be based on body composition… right?) are underway in thousands of health clubs, gyms, studios and boot camps throughout the world.   One-Way Ticket to the Winner’s Circle   Listen, if you’re serious about your clients or members winning the contest… here’s…

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    Here’s a note I received from Anthony Leister, one of our fitness partners.  He owns 2 boutique studios that cater to the 35+ crowd. ————————– Hey Art,   This may be perceived as a bait and switch, although I personally see it as helping my members get the results they came here for. …

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Yes, yes…. I know.  All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients.   And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation.  But, there’s something even MORE EFFECTIVE.  And, it will close more deals, generate more referrals and create more opportunities…

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  I often think these weight-loss celebrity spokespeople should be thrown in jail for the crap they promote.   Just think about it.  If  YOU or any certified fit pro were to spout off the same kind of false headlines, misinformation and pure nonsense as Oprah, Dr. Phil, Marie, Dr. Oz., Dan Marino and others —  you’d be ridiculed…

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    I’d like to introduce you to Steve Nunno (that’s him in the photo).   On Dec. 7, 2016, he sold over $58,000 worth of training packages and products in one night!   That’s right.  $58,000 in just ONE FREAKIN’ NIGHT!!!!    And, here’s what’s even more amazing.  He’s just getting started.  (sick!)  …

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When are  you going to develop an app to replace the Journal..?” I often get that question. First off, I will never replace our Transformation Journals. They continue to be one of the best tools in the business as a means to help people achieve their goals.  Period. And that goes for weight-management participants, professional…

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  O.K. the results are in.   From our survey, you let me know what’s important to you and your weight-management program.   Plus, I interviewed several weight-management administrators in both fitness and medical to help me understand specific challenges.   The two biggest issues that affect you are the same two issues that have…

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It’s a simple proposition. Really! Just study this infographic for a minute and you’ll understand why health and fitness professionals who reach out to their communities and present  “LIVE EVENTS” via seminars (and webinars) are ALWAYS the most SUCCESSFUL.   They NEVER hunt for new clients.  In fact, quite often they have “waiting lists!”  …

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Even a 5-year old kid could point us in the right direction to save more than $1,000,000,000 in nutritional research and health care. Really.  I’m serious.  Just allow me to show you the research.  It’s a pretty complex research experiment — are you ready..? First, find a 5-year old child. Then, place an apple in…

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