Posts Tagged ‘weight management’
GLP-1 – What to Know…
The Buzz…! I’m sure by now you’ve heard all about GLP-1s (Glucagon-like peptide 1) or semaglutide injectables like Ozempic, Mounjaro, Wegovy, Ro and others. Listen, for people who really need it… type II diabetics and the clinically obese – this can be a “wonder drug” assuming they follow the additional required lifestyle regimen.…
Read MoreHow to Attract a Mass Volume of Weight-Loss Clients
Just 2 months ago, Annie Littlefield, a sports nutritionist/trainer read on our site that Weight-Loss is the second most popular topic in the world (behind wealth building). So, she decided to send this letter out to 20 different family medical practices within a 30 mile radius of her market area. 👉 To…
Read MoreWhat YOU Should Know About the NEW OBESITY DRUGS
Sometimes, as health professionals, we get so busy that we miss something really BIG that’s going on all around us. It’s happening right now…. again! THE NEW “MAGIC” PILLS / INJECTIONS You may have heard about this new class of Obesity Drugs: 🔴 Ozempic (mfg. by Novo Nordisk) 🔴 Wegovy (mfg. by Novo Nordisk) 🔴 Mounjaro (mfg.…
Read MoreThe Fitness Results Mantra
Over and over I keep hearing this advice: “Fitness professionals and health coaches must… absolutely MUST promise RESULTS in order to attract new clients.” And this advice is served up using metaphors and analogies. Have you heard them…? Like this one: “… an appliance repair guy must FIX the appliance… RESULTS… or he doesn’t get paid.” …
Read MoreThe One THING that Will Grow Your Business Immediately
Yes, there is one “THING” that will actually grow your business right away. Let me explain… Think about the huge difference between pitching your services one-on-one to an individual — and presenting to a group of “hot leads.” It doesn’t take a rocket scientist to figure out that group sales are 100% the absolute fastest way to grow/scale your business. Especially…
Read MoreYOU are AMAZING…
I’m absolutely serious when I say this: “YOU ARE AMAZING!” Have you ever given deep thought into how freakin’ amazing your body is??? Let’s start with the eleven (11) miraculous organ systems within you. Each one of them is more complex than a supercomputer… AND… each one is fully automated:…
Read MoreThe 12 Absolute Truths of Weight-Loss
Here it is… …a list of the “12 Absolutes” that everyone should know about weight-loss. And, here’s a FREE “done-for-you” outline on how to teach them: CLICK or TAP HERE… But, first let’s acknowledge the #1 reason most people fail at weight-loss is IGNORANCE. Period. I know… it’s an uncomfortable…
Read MoreHow to Earn $921.91 per Hour in Your Spare Time
What the….? Did you ever meet somebody who just seems to make money no matter what? Seems unfair… but, that’s Jim Jennings. I’ve known Jim since 1992 and I’ve witnessed how everything he touches turns to “gold.” His “Fountain of Youth” program is no exception. Here’s the math and then the details. Fountain…
Read MoreThe Best Lines…!
By now, you know how much I preach about going out and presenting the TRUTH about Weight-Management and Lifestyle. But, I also know that it’s time consuming and requires a lot of creativity, effort and discipline to pull it off. So, I want to share with you some of the best lines…
Read MoreHow to Save $1 Billion Dollars…
I can save more than $1,000,000,000 in nutritional research and health care. Really. I’m serious. Just allow me to conduct the research. Here’s my first complex research experiment: Place an apple in one hand and a cupcake in the other. Then, ask a 5-year old which is healthier. The toddler…
Read MoreWorld’s Smartest Trainer
O.K., O.K….. Maybe not the “All-Time World’s Smartest Trainer” by your own definition. But, certainly one of the smartest, most cleaver and profitable marketing approaches I’ve heard about in a long time. In just one month, it resulted in 27 new clients! Yes, that’s right. 27 new clients! One…
Read MoreHow to Increase Your Sales
When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES: They only offer: one (1) program one (1) price That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price. How many…
Read MoreHow to PLAN for Success!
Part of my business career was to serve as owner of a weight-management business in Newport Beach, CA., back in 1989. Our staff conducted the nutrition side of things and we outsourced the activity and exercise to the absolute best trainers we could find. We achieved outstanding results with our clients. And, we…
Read MoreHow to Turn Crisis into Opportunity
One of the biggest opportunities in the industry is curriculum-based Health Education. You’re either “into it” or you’re not. It’s that simple. The Dumbing Down of Fitness After 30 years in this business one of the most significant changes I’ve witnessed is the “dumbing down” of the public in regard to their…
Read MoreOne-Event Wonders
Trust me… You’ve got ’em! I may have told you how I owned and operated a Weight-Management office in Newport Beach, California during the late 80’s and early 90’s. I received several emails asking if I would share some of the challenges and obstacles we faced and how we overcame them. …
Read MoreHow Top Health Coaches Start a Client Transformation
Most clients have big expectations when they plunk down their money for a fitness, weight-management program or comprehensive health coaching program. Interestingly… they never tell you “what” those expectations are. Instead, they just keep it all in their heads. In their minds, there is a certain weight (they have a number!) A specific…
Read More2 Red Flags of Faulty Protocol
Most people hate being duped! Don’t you? So, when consumers choose a program to help them lose weight (there are hundreds of options) there should be two red flags that help them with the decision-making process. Just these two red flags should weed out more than 90% of the available programs. …
Read MoreHow to Become a Fitness Success Story
Back in the “day” the competitive landscape for weight-management programs and services was pretty well defined. It basically looked like this: Commercial Weight Loss Centers (Jenny Craig, Weight Watcher’s, NutriSystem) Hospital Weight Loss Programs (Medifast, Optifast, etc.) Magic Pills & Drinks (fen-Phen, Slimfast, Hydroxycut, etc. Fitness-based Weight–Management Programs Now,…
Read MoreHow to Guarantee Weight-Management Success!
How many times have you seen this old pitch: “Lose 10 lbs in 2 Weeks!” Or,“Lose 30 lbs in 30 Days!” Then, of course, there are all the magic pill offers accompanied with bogus before and after pictures and it goes on and on… It’s like the never-ending marketing campaign from HELL! All…
Read MoreWeight-Management on Digital Autopilot
At least once a week someone asks me for a weight-management program that can “run 100% on auto-pilot.” The fact is..even our ONBOARD 101 isn’t 100% auto-pilot if it’s being used as part of a Weight-Management Program. Why..? Because even the most successful weight-management program requires some sort of HUMAN INTERACTION…
Read MoreHow to Crush the Fat-Loss Competition
Here it comes…. all the fitness contests including Transformation Programs (which should be based on body composition… right?) are underway in thousands of health clubs, gyms, studios and boot camps throughout the world. One-Way Ticket to the Winner’s Circle Listen, if you’re serious about your clients or members winning the contest… here’s…
Read MoreHow to Create an Instant Up-Sell
Here’s a note I received from Anthony Leister, one of our fitness partners. He owns 2 boutique studios that cater to the 35+ crowd. ————————– Hey Art, This may be perceived as a bait and switch, although I personally see it as helping my members get the results they came here for. …
Read MoreI Don’t Care About Your Results
Yes, yes…. I know. All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients. And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation. But, there’s something even MORE EFFECTIVE. And, it will close more deals, generate more referrals and create more opportunities…
Read MoreHow to Add MASSIVE GROWTH to Your Fitness Business
Do you feel like your fitness business isn’t growing as fast as you’d hoped? Perhaps you find yourself competing in the “price wars” and forced to offer 4-Week Body Transformation Challenges with a “money-back” guarantee just to maintain some cash flow. Then, you hope some of the participants will sign-up for longer…
Read MoreHow to Become a Fitness Marketing Ninja and Outsmart the Celebrities
I often think these weight-loss celebrity spokespeople should be thrown in jail for the crap they promote. Just think about it. If YOU or any certified fit pro were to spout off the same kind of false headlines, misinformation and pure nonsense as Oprah, Dr. Phil, Marie, Dr. Oz., Dan Marino and others — you’d be ridiculed…
Read MoreHow THIS FIT PRO Sold $58,000 in One Night!
I’d like to introduce you to Steve Nunno (that’s him in the photo). On Dec. 7, 2016, he sold over $58,000 worth of training packages and products in one night! That’s right. $58,000 in just ONE FREAKIN’ NIGHT!!!! And, here’s what’s even more amazing. He’s just getting started. (sick!) …
Read MoreWhat About That App?
When are you going to develop an app to replace the Journal..?” I often get that question. First off, I will never replace our Transformation Journals. They continue to be one of the best tools in the business as a means to help people achieve their goals. Period. And that goes for weight-management participants, professional…
Read MoreProfits That NEVER Go Away…!
O.K. the results are in. From our survey, you let me know what’s important to you and your weight-management program. Plus, I interviewed several weight-management administrators in both fitness and medical to help me understand specific challenges. The two biggest issues that affect you are the same two issues that have…
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