YOU are AMAZING…

  I’m absolutely serious when I say this: ​ “YOU ARE AMAZING!” ​ Have you ever given deep thought into how freakin’ amazing your body is??? ​ Let’s start with the eleven (11) miraculous organ systems within you. Each one of them is more complex than a supercomputer… ​ AND… each one is fully automated:…

Read More

The 12 Absolute Truths of Weight-Loss

  Here it is…   …a list of the “12 Absolutes” that everyone should know about weight-loss.   And, here’s a FREE “done-for-you” outline on how to teach them:  CLICK or TAP HERE…    But, first let’s acknowledge the #1 reason most people fail at weight-loss is IGNORANCE.   Period.   I know… it’s an uncomfortable…

Read More

How to Earn $921.91 per Hour in Your Spare Time

What the….? Did you ever meet somebody who just seems to make money no matter what?  Seems unfair… but, that’s Jim Jennings.  I’ve known Jim since 1992 and I’ve witnessed how everything he touches turns to “gold.”   His “Fountain of Youth” program is no exception.   Here’s the math and then the details. Fountain…

Read More

The Fitness Results Mantra

  Over and over I keep hearing this advice: ​ “Fitness professionals and health coaches must… absolutely MUST promise RESULTS in order to attract new clients.”   And this advice is served up using metaphors and analogies.   Have you heard them…?   Like this one: “… an appliance repair guy must FIX the appliance… RESULTS… or he doesn’t get paid.” ​…

Read More

The Best Lines…!

  By now, you know how much I preach about going out and presenting the TRUTH about Weight-Management and Lifestyle.   But, I also know that it’s time consuming and requires a lot of creativity, effort and discipline to pull it off.   So, I want to share with you some of the best lines…

Read More

How to Save $1 Billion Dollars…

  I can save more than $1,000,000,000 in nutritional research and health care.   Really. I’m serious.   Just allow me to conduct the research. Here’s my first complex research experiment:   Place an apple in one hand and a cupcake in the other.   Then, ask a 5-year old which is healthier. The toddler…

Read More

World’s Smartest Trainer

  O.K., O.K…..  Maybe not the “All-Time World’s Smartest Trainer” by your own definition.   But, certainly one of the smartest, most cleaver and profitable marketing approaches I’ve heard about in a long time.     In just one month, it resulted in 27 new clients!   Yes, that’s right. 27 new clients!   One…

Read More

How to Increase Your Sales

  When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES:   They only offer: one (1) program  one (1) price    That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price.  How many…

Read More

How to PLAN for Success!

Part of my business career was to serve as owner of a weight-management business in Newport Beach, CA., back in 1989.   Our staff conducted the nutrition side of things and we outsourced the activity and exercise to the absolute best trainers we could find.   We achieved outstanding results with our clients.  And, we…

Read More

How to Turn Crisis into Opportunity

  One of the biggest opportunities in the industry is curriculum-based Health Education.  You’re either “into it” or you’re not.  It’s that simple.   The Dumbing Down of Fitness   After 30 years in this business one of the most significant changes I’ve witnessed is the “dumbing down” of the public in regard to their…

Read More

One-Event Wonders

  Trust me… You’ve got ’em!   I may have told you how I owned and operated a Weight-Management office in Newport Beach, California during the late 80’s and early 90’s.   I received several emails asking if I would share some of the challenges and obstacles we faced and how we overcame them.  …

Read More

How Top Health Coaches Start a Client Transformation

Most clients have big expectations when they plunk down their money for a fitness, weight-management program or comprehensive health coaching program.   Interestingly… they never tell you “what” those expectations are.  Instead, they just keep it all in their heads.   In their minds, there is a certain weight (they have a number!) A specific…

Read More

2 Red Flags of Faulty Protocol

  Most people hate being duped!  Don’t you?   So, when consumers choose a program to help them lose weight (there are hundreds of options) there should be two red flags that help them with the decision-making process.   Just these two red flags should weed out more than 90% of the available programs.  …

Read More

How to Become a Fitness Success Story

    Back in the “day” the competitive landscape for weight-management programs and services was pretty well defined.  It basically looked like this: Commercial Weight Loss Centers (Jenny Craig, Weight Watcher’s, NutriSystem)   Hospital Weight Loss Programs (Medifast, Optifast, etc.)   Magic Pills & Drinks (fen-Phen, Slimfast, Hydroxycut,  etc.   Fitness-based Weight–Management Programs   Now,…

Read More

How to Guarantee Weight-Management Success!

How many times have you seen this old pitch: “Lose 10 lbs in 2 Weeks!” Or,“Lose 30 lbs in 30 Days!”   Then, of course, there are all the magic pill offers accompanied with bogus before and after pictures and it goes on and on… It’s like the never-ending marketing campaign from HELL!   All…

Read More

Weight-Management on Digital Autopilot

  At least once a week someone asks me for a weight-management program that can “run 100% on auto-pilot.”    The fact is..even our ONBOARD 101 isn’t 100% auto-pilot if it’s being used as part of a Weight-Management Program.    Why..?   Because even the most successful weight-management program requires some sort of HUMAN INTERACTION…

Read More

How to Crush the Fat-Loss Competition

  Here it comes…. all the fitness contests including Transformation Programs  (which should be based on body composition… right?) are underway in thousands of health clubs, gyms, studios and boot camps throughout the world.   One-Way Ticket to the Winner’s Circle   Listen, if you’re serious about your clients or members winning the contest… here’s…

Read More

How to Create an Instant Up-Sell

    Here’s a note I received from Anthony Leister, one of our fitness partners.  He owns 2 boutique studios that cater to the 35+ crowd. ————————– Hey Art,   This may be perceived as a bait and switch, although I personally see it as helping my members get the results they came here for. …

Read More

I Don’t Care About Your Results

Yes, yes…. I know.  All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients.   And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation.  But, there’s something even MORE EFFECTIVE.  And, it will close more deals, generate more referrals and create more opportunities…

Read More

How to Add MASSIVE GROWTH to Your Fitness Business

  Do you feel like your fitness business isn’t growing as fast as you’d hoped?   Perhaps you find yourself competing in the “price wars” and forced to offer 4-Week Body Transformation Challenges with a “money-back” guarantee just to maintain some cash flow.   Then, you hope some of the participants will sign-up for longer…

Read More

How to Become a Fitness Marketing Ninja and Outsmart the Celebrities

  I often think these weight-loss celebrity spokespeople should be thrown in jail for the crap they promote.   Just think about it.  If  YOU or any certified fit pro were to spout off the same kind of false headlines, misinformation and pure nonsense as Oprah, Dr. Phil, Marie, Dr. Oz., Dan Marino and others —  you’d be ridiculed…

Read More

How THIS FIT PRO Sold $58,000 in One Night!

    I’d like to introduce you to Steve Nunno (that’s him in the photo).   On Dec. 7, 2016, he sold over $58,000 worth of training packages and products in one night!   That’s right.  $58,000 in just ONE FREAKIN’ NIGHT!!!!    And, here’s what’s even more amazing.  He’s just getting started.  (sick!)  …

Read More

What About That App?

When are  you going to develop an app to replace the Journal..?” I often get that question. First off, I will never replace our Transformation Journals. They continue to be one of the best tools in the business as a means to help people achieve their goals.  Period. And that goes for weight-management participants, professional…

Read More

Profits That NEVER Go Away…!

  O.K. the results are in.   From our survey, you let me know what’s important to you and your weight-management program.   Plus, I interviewed several weight-management administrators in both fitness and medical to help me understand specific challenges.   The two biggest issues that affect you are the same two issues that have…

Read More

Go “Live” and Grow Rich…!

It’s a simple proposition. Really! Just study this infographic for a minute and you’ll understand why health and fitness professionals who reach out to their communities and present  “LIVE EVENTS” via seminars (and webinars) are ALWAYS the most SUCCESSFUL.   They NEVER hunt for new clients.  In fact, quite often they have “waiting lists!”  …

Read More