Have You Met Your “Future-Self?”

  It was a Rolls Royce that did it for me! ​ Early in my career (1982) I worked for a boss/mentor who owned a Rolls Royce – one of the most iconic luxury automobiles on the planet. ​ Late one Friday afternoon, he asked me to take him to the airport in his “Rolls.” ​ We…

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Say Good-bye to the “One-Trick” Health & Fitness Professional

  Do you remember… ​ … the time when a personal trainer could simply sell personal training sessions… and that was it! ​ Or, when clubs could simply sell memberships…. get the EFT rolling… and call it a day! ​ The entire business model was essentially based on a single revenue stream. ​ Our industry was a “one trick pony” and everybody stayed out of each other’s way. ​…

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The Ultimate Web Suite

  We just introduced a new digital platform called the Ultimate Web Suite.    It’s the most sophisticated product launch in my company’s history as it combines 3-different websites into one comprehensive online platform.   There is nothing else in the world even close to it.   If you’ve been part of my PLF Marketing…

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The Letter…

  Here’s a fantastic email.   It was sent from Jamie Garwood to his entire list (4,000 active, inactive and prospects).   And, he attached the “How to Strengthen Your Immune System” handout to the email.      This is SMART, RELATIONSHIP MARKETING…!!!   This same letter can be re-purposed for: Blog Posts Website Page Social…

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Why RESULTS are worth MILLIONS…

  As our economy and businesses all re-open… I thought I’d focus on what is going to become of utmost importance –>  RESULTS.   One of my best customers of Whey Protein is an NFL linebacker coach.  For more than 10 years, he’s purchased for himself and several of his players.. on a few different…

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How to Build Your Online Fitness Tribe

  By now, you’re well aware the fitness business is rapidly changing.    One of the biggest changes is going to come from small clubs, studios, boot camps and spas that have figured out how to run both a “Physical Training Business” and an “Online Coaching Business” at the same time.   Is it happening…

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Is Fitness Just Easy Money..? Ask a Wannabe!

    Can you imagine how great it would be if the fitness offering was the same as a bar?   Bartender: “What will it be gentlemen?” “Give me a Bud.  And, the same for my buddy here.” “O.K. that will be $7.00.”   (If a Club operated like a bar):   Front desk person:…

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Show Me The Money

  I often talk about the “older” crowd… or the group to whom I prefer to use the label: “Masters of Life!”   And, the reason I talk about it so much is because that’s where the money is!   But, when I look at how the fitness industry is projected by the mainstream media,…

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Flash vs. Process… and Your CRM

  Recently, I learned a brand new term that relates to both Fitness and CRM.  But, first, a little background.   Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years.  And, some even longer.  In 2006, when she moved 30 miles away to open her new studio, half of…

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How to HELP Your Clients Navigate STRESS…!!

  [Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!]   If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition…   And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…

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Do NOT Hire Me…

  I was at dinner the other night with an old friend who is not involved in the fitness trade.     Nonetheless, we ended up talking about fitness because he was asking my advice about personal trainers.    He needs one.   In the midst of the conversation he blurted out, … a personal trainer…

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The 5 Huge Marketing Advantages of YOUR BRAND

  I talk a lot about branding.    And, believe me, I know it’s a tough subject in an industry that is almost 100% sales driven.    It is not lost on anyone that sales is the life blood of your business.    Cash baby!   But, listen.  If you plan to be in business…

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How to Build Your Fitness Tribe

  About 15 years ago, I talked about a special group of fitness professionals who we labeled, “Next Generation Trainers.”  They were the pros who were early adopters.   They were the first to embrace technology.   They were the first to initiate bootcamps, kickboxing and yoga programs.   They were the first to do many things…

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How to Level-Up Your Fitness Business

I’m asking you to THINK about THIS again.

MARKETING is a conveyor belt. The sales and marketing strategies you think about and plan today typically come off the conveyor belt 8 to 12 weeks later. So, seriously, have you asked yourself this:

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What YOU Can Learn at Half-Time

Yup… it’s Half-Time.   If your fitness business runs its financials on the calendar year, then, on July 1st, the refs blew their whistles and it’s half-time.  Time to stop, head for the locker room and examine the first half,  adjust the game plan and then get back out there and execute.   Assess, adjust and…

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How to Build a Fitness Brand – Start Here…

  Lately, there have been numerous blogs, Facebook posts and entire websites from fitness marketing experts on how to build a fitness brand.      Their branding “manifestos” are filled with advice on demographics, avatars, emotional attributes, messaging, positioning, strategies and tactics, etc.     It’s all good stuff.   Yet, I just scratch my head when…

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A Practical Approach to Private Label Supplements

  There’s a lot of confusion…   …especially when it comes to nutritional supplementation.   There’s confusion among consumers as well as “scope of practice” confusion among health professionals.    After 30 years of marketing super-premium private label supplements to some of the top health professionals in the world, I’ve heard most of it.  So, I hope to address a few major issues surrounding…

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How To Create Multiple Profit Streams for Your Fitness Business

I’m sure you’ve noticed… it’s a very noisy world out there!   Internet, Social Media, Radio, TV, Magazines, Billboards, Videos, Direct Mail, Live Events, Newspapers… and the list goes on and on…    Everyone is trying to be noticed.    Everyone is attempting to attract customers and buyers.   So, please believe me when I…

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Get Branded for Fitness Referrals, Fitness Revenue and Fitness Retention

Do YOU want to generate new profits? Do YOU want to build referrals? Do YOU want to increase retention? Do YOU seriously want to increase margins, grow your business and add value to your BRAND?   Do YOU want to differentiate yourself from all competitors..? Are YOU ready to play “big league ball” as a world-class marketer..? Then, get up from whatever you’re doing, right now… and observe what the most successful businesses do with their brands.  GO TO YOUR NEAREST APPLE STORE!…

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Why YOU SHOULD LOOK like a Fitness PRO

The fitness industry is more complicated than just a few years ago.    It’s more fragmented.   From: traditional big box clubs training studios independent trainers To: online health coaching personal development lifestyle consulting   There are literally millions upon millions of health and fitness professionals throughout the world.   One Thing Will Never Change…

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How to Generate INSTANT Revenue

I’m really excited to share something with you that could seriously INCREASE YOUR REVENUE…  INSTANTLY!    And, “it” was reinforced when I sat in on a webinar hosted by Alicia Streger as she interviewed Rick Streb who runs a successful studio and owns ProDiets.com   Rick’s a seasoned pro with lots of business savvy.  So, I…

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