We just introduced a new digital platform called the Ultimate Web Suite.    It’s the most sophisticated product launch in my company’s history as it combines 3-different websites into one comprehensive online platform.   There is nothing else in the world even close to it.   If you’ve been part of my PLF Marketing…

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  Here’s a fantastic email.   It was sent from Jamie Garwood to his entire list (4,000 active, inactive and prospects).   And, he attached the “How to Strengthen Your Immune System” handout to the email.      This is SMART, RELATIONSHIP MARKETING…!!!   This same letter can be re-purposed for: Blog Posts Website Page Social…

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  As our economy and businesses all re-open… I thought I’d focus on what is going to become of utmost importance –>  RESULTS.   One of my best customers of Whey Protein is an NFL linebacker coach.  For more than 10 years, he’s purchased for himself and several of his players.. on a few different…

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  By now, you’re well aware the fitness business is rapidly changing.    One of the biggest changes is going to come from small clubs, studios, boot camps and spas that have figured out how to run both a “Physical Training Business” and an “Online Coaching Business” at the same time.   Is it happening…

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    Can you imagine how great it would be if the fitness offering was the same as a bar?   Bartender: “What will it be gentlemen?” “Give me a Bud.  And, the same for my buddy here.” “O.K. that will be $7.00.”   (If a Club operated like a bar):   Front desk person:…

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  I often talk about the “older” crowd… or the group to whom I prefer to use the label: “Masters of Life!”   And, the reason I talk about it so much is because that’s where the money is!   But, when I look at how the fitness industry is projected by the mainstream media,…

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  Recently, I learned a brand new term that relates to both Fitness and CRM.  But, first, a little background.   Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years.  And, some even longer.  In 2006, when she moved 30 miles away to open her new studio, half of…

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  [Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!]   If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition…   And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…

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  I was at dinner the other night with an old friend who is not involved in the fitness trade.     Nonetheless, we ended up talking about fitness because he was asking my advice about personal trainers.    He needs one.   In the midst of the conversation he blurted out, … a personal trainer…

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  I talk a lot about branding.    And, believe me, I know it’s a tough subject in an industry that is almost 100% sales driven.    It is not lost on anyone that sales is the life blood of your business.    Cash baby!   But, listen.  If you plan to be in business…

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