Posts Tagged ‘white label fitness products’
Why Fitness Pros Should Offer Their Own Line of Nutritional Supplements
Here are 10 compelling reasons why you, as a fitness pro, should consider offering your own branded line of nutritional supplements: ✅ Offering Informed Solutions: Every individual has unique nutritional needs. By knowing your proprietary line of branded nutritional supplements, you can ensure that the supplements align perfectly with the training and nutrition…
Read MoreHow Health and Fitness Studios and Boutiques Can Elevate Their Brands
You no doubt realize the health and fitness space is getting even more competitive these days! As a marketer in the fitness industry for over 35 years, I can’t stress enough how important it is to stand out in today’s competitive market. Building your brand is not just about offering workout sessions,…
Read MoreUnlock Your New Revenue Streams
Why YOU Should Market YOUR OWN line of Branded Products As a health and fitness professional, you have a fantastic opportunity just waiting for you. It’s hard to say why almost 90% of all health and fitness professionals miss this financial opportunity, but, no doubt it’s due to the unrelenting focus on getting…
Read MoreHave You Met Your “Future-Self?”
It was a Rolls Royce that did it for me! Early in my career (1982) I worked for a boss/mentor who owned a Rolls Royce – one of the most iconic luxury automobiles on the planet. Late one Friday afternoon, he asked me to take him to the airport in his “Rolls.” We…
Read MoreSay Good-bye to the “One-Trick” Health & Fitness Professional
Do you remember… … the time when a personal trainer could simply sell personal training sessions… and that was it! Or, when clubs could simply sell memberships…. get the EFT rolling… and call it a day! The entire business model was essentially based on a single revenue stream. Our industry was a “one trick pony” and everybody stayed out of each other’s way. …
Read MoreThe Ultimate Web Suite
We just introduced a new digital platform called the Ultimate Web Suite. It’s the most sophisticated product launch in my company’s history as it combines 3-different websites into one comprehensive online platform. There is nothing else in the world even close to it. If you’ve been part of my PLF Marketing…
Read MoreThe Letter…
Here’s a fantastic email. It was sent from Jamie Garwood to his entire list (4,000 active, inactive and prospects). And, he attached the “How to Strengthen Your Immune System” handout to the email. This is SMART, RELATIONSHIP MARKETING…!!! This same letter can be re-purposed for: Blog Posts Website Page Social…
Read MoreWhy RESULTS are worth MILLIONS…
As our economy and businesses all re-open… I thought I’d focus on what is going to become of utmost importance –> RESULTS. One of my best customers of Whey Protein is an NFL linebacker coach. For more than 10 years, he’s purchased for himself and several of his players.. on a few different…
Read MoreHow to Build Your Online Fitness Tribe
By now, you’re well aware the fitness business is rapidly changing. One of the biggest changes is going to come from small clubs, studios, boot camps and spas that have figured out how to run both a “Physical Training Business” and an “Online Coaching Business” at the same time. Is it happening…
Read MoreIs Fitness Just Easy Money..? Ask a Wannabe!
Can you imagine how great it would be if the fitness offering was the same as a bar? Bartender: “What will it be gentlemen?” “Give me a Bud. And, the same for my buddy here.” “O.K. that will be $7.00.” (If a Club operated like a bar): Front desk person:…
Read MoreShow Me The Money
I often talk about the “older” crowd… or the group to whom I prefer to use the label: “Masters of Life!” And, the reason I talk about it so much is because that’s where the money is! But, when I look at how the fitness industry is projected by the mainstream media,…
Read MoreFlash vs. Process… and Your CRM
Recently, I learned a brand new term that relates to both Fitness and CRM. But, first, a little background. Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years. And, some even longer. In 2006, when she moved 30 miles away to open her new studio, half of…
Read MoreHow to HELP Your Clients Navigate STRESS…!!
[Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!] If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition… And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…
Read MoreDo NOT Hire Me…
I was at dinner the other night with an old friend who is not involved in the fitness trade. Nonetheless, we ended up talking about fitness because he was asking my advice about personal trainers. He needs one. In the midst of the conversation he blurted out, … a personal trainer…
Read MoreThe 5 Huge Marketing Advantages of YOUR BRAND
I talk a lot about branding. And, believe me, I know it’s a tough subject in an industry that is almost 100% sales driven. It is not lost on anyone that sales is the life blood of your business. Cash baby! But, listen. If you plan to be in business…
Read MoreHow to Build Your Fitness Tribe
About 15 years ago, I talked about a special group of fitness professionals who we labeled, “Next Generation Trainers.” They were the pros who were early adopters. They were the first to embrace technology. They were the first to initiate bootcamps, kickboxing and yoga programs. They were the first to do many things…
Read MoreHow to Level-Up Your Fitness Business
I’m asking you to THINK about THIS again.
MARKETING is a conveyor belt. The sales and marketing strategies you think about and plan today typically come off the conveyor belt 8 to 12 weeks later. So, seriously, have you asked yourself this:
Read MoreWhat YOU Can Learn at Half-Time
Yup… it’s Half-Time. If your fitness business runs its financials on the calendar year, then, on July 1st, the refs blew their whistles and it’s half-time. Time to stop, head for the locker room and examine the first half, adjust the game plan and then get back out there and execute. Assess, adjust and…
Read MoreHow to Build a Fitness Brand – Start Here…
Lately, there have been numerous blogs, Facebook posts and entire websites from fitness marketing experts on how to build a fitness brand. Their branding “manifestos” are filled with advice on demographics, avatars, emotional attributes, messaging, positioning, strategies and tactics, etc. It’s all good stuff. Yet, I just scratch my head when…
Read MoreA Practical Approach to Private Label Supplements
There’s a lot of confusion… …especially when it comes to nutritional supplementation. There’s confusion among consumers as well as “scope of practice” confusion among health professionals. After 30 years of marketing super-premium private label supplements to some of the top health professionals in the world, I’ve heard most of it. So, I hope to address a few major issues surrounding…
Read MoreHow Could You Allow Your Most Important Client to Remain So De-conditioned and Sedentary?
Oh my God..! There he is.. again. Just sitting there. Doing NOTHING! How in the world did it ever get to this point. After all, there was a time — in the beginning — when you both were really excited to get started. You were on FIRE..! But, then,…
Read MoreHow to Physically Imprint YOUR BRAND and Build Your Tribe Culture
A while ago I posted a CHALLENGE on Facebook. The reason I posted it was because I had just returned from a studio in Riverside, California where, once again, I noticed something. And, this “something” is very common among boutique fitness studios throughout the entire world. And here it is: …
Read MoreBlack FREE-DAY Specials 2018
All of the FREE CONTENT, was moved to its own page: click here…
Read MoreHow To Create Multiple Profit Streams for Your Fitness Business
I’m sure you’ve noticed… it’s a very noisy world out there! Internet, Social Media, Radio, TV, Magazines, Billboards, Videos, Direct Mail, Live Events, Newspapers… and the list goes on and on… Everyone is trying to be noticed. Everyone is attempting to attract customers and buyers. So, please believe me when I…
Read MoreGet Branded for Fitness Referrals, Fitness Revenue and Fitness Retention
Do YOU want to generate new profits? Do YOU want to build referrals? Do YOU want to increase retention? Do YOU seriously want to increase margins, grow your business and add value to your BRAND? Do YOU want to differentiate yourself from all competitors..? Are YOU ready to play “big league ball” as a world-class marketer..? Then, get up from whatever you’re doing, right now… and observe what the most successful businesses do with their brands. GO TO YOUR NEAREST APPLE STORE!…
Read More