These 2 Things for Fitness Marketing

    … if you’re serious about “marketing” your health and fitness business….   … then, you absolutely, positively should be thinking about these 2 THINGS. 🚀 ​ Or better yet, take action to execute them! ​ Your Digital Platform: ​ Yes, I know I continue to harp on the necessity of a “kick-ass” website.…

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Find Your Fitness Niche

Find Your Fitness Niche…. ​ Sure… you can probably take just about anybody and train them toward better health. ​ But that kind of “generalization” also means you’re competing with 100% of all clubs, studios and other fitness professionals. ​ So, how do you differentiate yourself from the competition? ​ 🚀 Add a niche to…

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Five (5) Digital Truths

​ Did you know there are thousands of health and fitness professionals who, unknowingly, make the same mistakes with their digital marketing? ​ Most often, it’s because their websites sites were designed by “non-fitness” developers who don’t really understand our business. ​ Or, it’s because the fitness business owner was talked into a digital “lead generating system” – (that actually…

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Is THIS the FUTURE of FITNESS TRAINING…?

  There was a time, back when I was a personal trainer at Jack LaLanne’s European Health Spas (1978), that we simply handed out standardized workout plans and served more like “babysitters” than anything else.    We’ve come a long way, baby!   Today’s coaches and trainers possess an amazing wealth of knowledge — far…

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5 Advantages of an ONLINE Health Education Course

  It’s amazing how many health, fitness, wellness and medical professionals miss the opportunity to help their clients achieve their goals by not offering to educate them.   After all, KNOWLEDGE IS POWER.… right?   Here are five (5) advantages that go to those who choose to EMPOWER their clients, members and patients through an…

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How to Get Fitness Leads and Referrals with UGC

  Check out this “secret sauce tactic!” 🚀   It’s not for everybody….. but, it generated a ton of new clients for one of my coaching clients, Robin Stinson (owner of RS Fitness – women only studio).   So, I’m going to share it with you in hopes that it will help your business, too.…

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Increase Your Fitness Brand Awareness and Increase Your Referrals

  In today’s digital age, having a strong online presence is vital for ALL health and fitness professionals.   Displaying your branded products and services on various platforms helps you establish a cohesive and recognizable brand identity.   This consistency is exactly what fosters trust among your future prospects, making them more likely to remember…

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How to Empower Your Fitness Business Through Education

  As a health and fitness business owner or a corporate wellness director –  you understand the value of providing top-notch services to your audience of clients, members, patients and employees.   In this post, we’ll explore how offering a 12-module online health education course called “Onboard 101”can revolutionize your business and create a positive…

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Fitness Promotions: BACK-TO-SCHOOL

    Summer just started… ​ … and do you know what the most successful health and fitness marketers in the world are doing right now…? ​ They are already planning their “Back-to-School” promotions!!! 😲 ​ HERE’S WHY… ​ For all fit pros, coaches, studios, clubs, etc., the next “BIG EVENT” that offers a ton of free publicity and encourages consumers to pull-out-their-wallets is: ​ ​👉 “Back-to-School.” ​ Believe me…. it’s not just…

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Unlock Your New Revenue Streams

Why YOU Should Market YOUR OWN line of Branded Products   As a health and fitness professional, you have a fantastic opportunity just waiting for you.   It’s hard to say why almost 90% of all health and fitness professionals miss this financial opportunity, but, no doubt it’s due to the unrelenting focus on getting…

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The Fitness Results Mantra

  Over and over I keep hearing this advice: ​ “Fitness professionals and health coaches must… absolutely MUST promise RESULTS in order to attract new clients.”   And this advice is served up using metaphors and analogies.   Have you heard them…?   Like this one: “… an appliance repair guy must FIX the appliance… RESULTS… or he doesn’t get paid.” ​…

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A Fitness Contrarian

  I have to admit​… contrarian entrepreneurs are some of my favorite people. ​ You know the type… ​ They’re the ones who buck the popular trends and do things their own way. ​ You probably know a few…. Or, maybe you’re a contrarian, yourself! ​ Holly Mitterson, owner of a small women’s boutique studio in…

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Is Your Business a Gym Rat?

  Here’s a fun exercise I recently discovered… ​ I attended a marketing conference last week and one of the speakers’ topics was: ​ “FLEXING YOUR MARKETING MUSCLES” ​ It was all about helping companies get better at technology – and most especially their websites. ​ The speaker demonstrated what he calls an “equivalency technique” to help his…

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How to Get Paid For Doing Nothing

  Honestly…!   Maggie Lewis makes a quick $375 every single month… without fail! ​ That’s $375 net profit (not gross sales). ​ She told me this: ​ “I never even think about it until we balance our books at the end of the month… and it’s ALWAYS there!” ​ Money on autopilot! ​ Sure, I know it’s not a lot of money.…

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First Impressions

  It’s amazing how many health and fitness professionals actually DEVALUE themselves. ​ It’s true. ​ And, I know why. ​ Much of it’s due to those outside “voices” like movies, television, magazines, the internet and other media that attempt to DEFINE who we are. ​ You’ve probably seen how they portray personal trainers and coaches as “boneheads” or “airheads.” ​ After…

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Have You Met Your “Future-Self?”

  It was a Rolls Royce that did it for me! ​ Early in my career (1982) I worked for a boss/mentor who owned a Rolls Royce – one of the most iconic luxury automobiles on the planet. ​ Late one Friday afternoon, he asked me to take him to the airport in his “Rolls.” ​ We…

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You’ve Got This

  Do you sense this, too? ​ Maybe it’s because of the pandemic. Or the lousy economy. ​ Or… perhaps it’s because our industry, with all the new technology, is radically changing at an accelerated pace. ​ Whatever it is, after 33 years in the fitness industry, there seems to be some “weirdness” — at…

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The Power Shift

  Here’s the thing… ​ Thousands of fitness business owners don’t see it happening. ​ That’s because it’s gradual… like declining eyesight. ​ But, there’s a POWER SHIFT happening right now..! ​ And, the marketing-savvy health and fitness business owners will leverage it to their advantage. ​ What’s a POWER SHIFT? ​ A BRIEF HISTORY OF THE EVER-EVOLVING…

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How to Get Medical Referrals

  Tim McLaughlin, a fitness coach in the Minneapolis/St. Paul area has generated over $40,000 of new business via Onboard 101 as a LEAD MAGNET. ​ Here’s what he told me: ​ ” … I just simply followed your videos… especially #4 the Free Model because I knew I was going to use Onboard 101 as a lead magnet.”   Tim compiled…

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Believe…

  Have you watched the series, Ted Lasso? ​ If so, you’ll relate. ​ If not, the only thing you need to know is that above his door is a yellow sign with blue, hand-written letters that reads: ​ BELIEVE. ​ It’s the centerpiece of the entire series. ​ Yes…. BELIEF is POWERFUL. ​ * To believe in yourself.…

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Could THIS be YOUR Opportunity…?

​ ​Honestly, I can’t remember when we’ve ever been put through such a “stress test” as the “Cron” continues to infect the world and impact our businesses! ​ Nonetheless, you, me and health professionals around the globe continue to “carry on” — and in some cases, even thrive! ​ If that’s you, then, you should be proud! (thousands of fitness businesses have not…

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The Ultimate Fitness Journal

  Take a look at this.  What do you see?   It’s a common sight. A personal trainer, a client and a clipboard!   Trainers with clipboards have been around since I became a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, CA back in 1978!   In my opinion it was…

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