The Power Shift

  Here’s the thing… ​ Thousands of fitness business owners don’t see it happening. ​ That’s because it’s gradual… like declining eyesight. ​ But, there’s a POWER SHIFT happening right now..! ​ And, the marketing-savvy health and fitness business owners will leverage it to their advantage. ​ What’s a POWER SHIFT? ​ A BRIEF HISTORY OF THE EVER-EVOLVING…

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How to Get Medical Referrals

  Tim McLaughlin, a fitness coach in the Minneapolis/St. Paul area has generated over $40,000 of new business via Onboard 101 as a LEAD MAGNET. ​ Here’s what he told me: ​ ” … I just simply followed your videos… especially #4 the Free Model because I knew I was going to use Onboard 101 as a lead magnet.”   Tim compiled…

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Believe…

  Have you watched the series, Ted Lasso? ​ If so, you’ll relate. ​ If not, the only thing you need to know is that above his door is a yellow sign with blue, hand-written letters that reads: ​ BELIEVE. ​ It’s the centerpiece of the entire series. ​ Yes…. BELIEF is POWERFUL. ​ * To believe in yourself.…

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Could THIS be YOUR Opportunity…?

​ ​Honestly, I can’t remember when we’ve ever been put through such a “stress test” as the “Cron” continues to infect the world and impact our businesses! ​ Nonetheless, you, me and health professionals around the globe continue to “carry on” — and in some cases, even thrive! ​ If that’s you, then, you should be proud! (thousands of fitness businesses have not…

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The Ultimate Fitness Journal

  Take a look at this.  What do you see?   It’s a common sight. A personal trainer, a client and a clipboard!   Trainers with clipboards have been around since I became a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, CA back in 1978!   In my opinion it was…

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Ground Zero – Fitness Marketing Supplements

  THE PERIPHERALS… ​ It’s interesting how many Fit Pros and Health Coaches do NOT offer nutritional supplements to their clients and members. ​ I know… I know… many believe it’s unprofessional or unethical to offer nutritional supplements. ​ And, some think it’s beyond their “scope of practice.” ​ It’s not. ​ Insurance? Nope, just…

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Are You In the Fitness “Sweet Spot?”

    If you viewed the fitness industry from 30,000 feet, you’d see two giant segments in our space: ​ Big Physical Clubs (like Gold’s, LA Fitness, Planet, Anytime, etc. ) ​ Big Online Platforms (like Peloton, Beachbody, Daily Burn, FitBit, etc.) ​ Both segments suffer from their own “BIG-NESS!” ​ They are simply too…

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Passive Recurring Income for Fit Pros and Health Coaches

  Are you ready for a little “success” math! I JUST SENT TRUDY MANNING A CHECK FOR $539.91   Here’s why…   1.) First off, Trudy Manning uses this email (or a variation) every single week: CLICK or TAP HERE… (you can download the letter in MS Word)   2.) On the first and third Saturdays of each month, at the end of each group session, she holds a “TASTING!”…

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How to Send Great Emails

  Can you write?   Or, do you just tear your hair out trying to come up with something?   Even if you get something out, does it really “sound” like you?   I often receive an email and think “No one would ever talk like this.”   Some people think writing is really easy.…

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How Fit Pros and Health Coaches Can Grow Their Businesses Faster

  What a difference a “mindset” makes! ​ What a difference it can make in your business and your life! ​ Billy Davidson is a “real world” example of this. ​ Here’s part of an email he sent… ​ —————————— ​ “….I remember this blog post and how you mentioned that the railroads thought they were ONLY in the railroad business. Had they realized they were in the TRANSPORTATION business, they would have embraced the airplane and…

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