Posts Tagged ‘white label’
How to Make Your Fitness Business Soar
Seriously…. EVERY entrepreneur should read THIS: —————————————– “I was waiting in line for a ride at the airport. When my Uber pulled up, the first thing I noticed was the car was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the driver…
Read MoreA Golden Nugget
Today, I’m going to share with you a simple GOLDEN NUGGET – especially if you plan — or, are already on your way to building a 6-figure business – whether it’s “online” or “brick and mortar” or both! This “nugget” of advice has NOTHING to do with selling anything. YET, it’s the…
Read MoreThese 2 Things for Fitness Marketing
… if you’re serious about “marketing” your health and fitness business…. … then, you absolutely, positively should be thinking about these 2 THINGS. 🚀 Or better yet, take action to execute them! Your Digital Platform: Yes, I know I continue to harp on the necessity of a “kick-ass” website.…
Read MoreFind Your Fitness Niche
Find Your Fitness Niche…. Sure… you can probably take just about anybody and train them toward better health. But that kind of “generalization” also means you’re competing with 100% of all clubs, studios and other fitness professionals. So, how do you differentiate yourself from the competition? 🚀 Add a niche to…
Read MoreFive (5) Digital Truths
Did you know there are thousands of health and fitness professionals who, unknowingly, make the same mistakes with their digital marketing? Most often, it’s because their websites sites were designed by “non-fitness” developers who don’t really understand our business. Or, it’s because the fitness business owner was talked into a digital “lead generating system” – (that actually…
Read MoreIs THIS the FUTURE of FITNESS TRAINING…?
There was a time, back when I was a personal trainer at Jack LaLanne’s European Health Spas (1978), that we simply handed out standardized workout plans and served more like “babysitters” than anything else. We’ve come a long way, baby! Today’s coaches and trainers possess an amazing wealth of knowledge — far…
Read More5 Advantages of an ONLINE Health Education Course
It’s amazing how many health, fitness, wellness and medical professionals miss the opportunity to help their clients achieve their goals by not offering to educate them. After all, KNOWLEDGE IS POWER.… right? Here are five (5) advantages that go to those who choose to EMPOWER their clients, members and patients through an…
Read MoreHow to Get Fitness Leads and Referrals with UGC
Check out this “secret sauce tactic!” 🚀 It’s not for everybody….. but, it generated a ton of new clients for one of my coaching clients, Robin Stinson (owner of RS Fitness – women only studio). So, I’m going to share it with you in hopes that it will help your business, too.…
Read MoreIncrease Your Fitness Brand Awareness and Increase Your Referrals
In today’s digital age, having a strong online presence is vital for ALL health and fitness professionals. Displaying your branded products and services on various platforms helps you establish a cohesive and recognizable brand identity. This consistency is exactly what fosters trust among your future prospects, making them more likely to remember…
Read MoreHow to Empower Your Fitness Business Through Education
As a health and fitness business owner or a corporate wellness director – you understand the value of providing top-notch services to your audience of clients, members, patients and employees. In this post, we’ll explore how offering a 12-module online health education course called “Onboard 101”can revolutionize your business and create a positive…
Read MoreHow Health and Fitness Studios and Boutiques Can Elevate Their Brands
You no doubt realize the health and fitness space is getting even more competitive these days! As a marketer in the fitness industry for over 35 years, I can’t stress enough how important it is to stand out in today’s competitive market. Building your brand is not just about offering workout sessions,…
Read MoreFitness Promotions: BACK-TO-SCHOOL
Summer just started… … and do you know what the most successful health and fitness marketers in the world are doing right now…? They are already planning their “Back-to-School” promotions!!! 😲 HERE’S WHY… For all fit pros, coaches, studios, clubs, etc., the next “BIG EVENT” that offers a ton of free publicity and encourages consumers to pull-out-their-wallets is: 👉 “Back-to-School.” Believe me…. it’s not just…
Read MoreUnlock Your New Revenue Streams
Why YOU Should Market YOUR OWN line of Branded Products As a health and fitness professional, you have a fantastic opportunity just waiting for you. It’s hard to say why almost 90% of all health and fitness professionals miss this financial opportunity, but, no doubt it’s due to the unrelenting focus on getting…
Read MoreFitness Logo: Horizontal vs. Vertical
Yes… there’s a preferred LOGO LAYOUT DESIGN for all health and fitness professionals. This is especially true for business owners aiming to increase brand recognition and awareness with private label or white label products. It’s HORIZONTAL. And, here’s why: The preference for a horizontal logo in health and fitness or…
Read MoreHow to Build Fitness Client Satisfaction, Brand Recognition and Business Growth….
Here’s a marketing TRUTH many health and fitness business owners never hear. If you truly want to take your business to the next level, then, in today’s competitive market you really need to offer your own private label products branded with your own logo. It’s no longer question of why… But,…
Read MoreThe Fitness Results Mantra
Over and over I keep hearing this advice: “Fitness professionals and health coaches must… absolutely MUST promise RESULTS in order to attract new clients.” And this advice is served up using metaphors and analogies. Have you heard them…? Like this one: “… an appliance repair guy must FIX the appliance… RESULTS… or he doesn’t get paid.” …
Read MoreA Fitness Contrarian
I have to admit… contrarian entrepreneurs are some of my favorite people. You know the type… They’re the ones who buck the popular trends and do things their own way. You probably know a few…. Or, maybe you’re a contrarian, yourself! Holly Mitterson, owner of a small women’s boutique studio in…
Read MoreIs Your Business a Gym Rat?
Here’s a fun exercise I recently discovered… I attended a marketing conference last week and one of the speakers’ topics was: “FLEXING YOUR MARKETING MUSCLES” It was all about helping companies get better at technology – and most especially their websites. The speaker demonstrated what he calls an “equivalency technique” to help his…
Read MoreHow to Get Paid For Doing Nothing
Honestly…! Maggie Lewis makes a quick $375 every single month… without fail! That’s $375 net profit (not gross sales). She told me this: “I never even think about it until we balance our books at the end of the month… and it’s ALWAYS there!” Money on autopilot! Sure, I know it’s not a lot of money.…
Read MoreFirst Impressions
It’s amazing how many health and fitness professionals actually DEVALUE themselves. It’s true. And, I know why. Much of it’s due to those outside “voices” like movies, television, magazines, the internet and other media that attempt to DEFINE who we are. You’ve probably seen how they portray personal trainers and coaches as “boneheads” or “airheads.” After…
Read MoreHave You Met Your “Future-Self?”
It was a Rolls Royce that did it for me! Early in my career (1982) I worked for a boss/mentor who owned a Rolls Royce – one of the most iconic luxury automobiles on the planet. Late one Friday afternoon, he asked me to take him to the airport in his “Rolls.” We…
Read MoreYou’ve Got This
Do you sense this, too? Maybe it’s because of the pandemic. Or the lousy economy. Or… perhaps it’s because our industry, with all the new technology, is radically changing at an accelerated pace. Whatever it is, after 33 years in the fitness industry, there seems to be some “weirdness” — at…
Read MoreThe Power Shift
Here’s the thing… Thousands of fitness business owners don’t see it happening. That’s because it’s gradual… like declining eyesight. But, there’s a POWER SHIFT happening right now..! And, the marketing-savvy health and fitness business owners will leverage it to their advantage. What’s a POWER SHIFT? A BRIEF HISTORY OF THE EVER-EVOLVING…
Read MoreHow to Get Medical Referrals
Tim McLaughlin, a fitness coach in the Minneapolis/St. Paul area has generated over $40,000 of new business via Onboard 101 as a LEAD MAGNET. Here’s what he told me: ” … I just simply followed your videos… especially #4 the Free Model because I knew I was going to use Onboard 101 as a lead magnet.” Tim compiled…
Read MoreBelieve…
Have you watched the series, Ted Lasso? If so, you’ll relate. If not, the only thing you need to know is that above his door is a yellow sign with blue, hand-written letters that reads: BELIEVE. It’s the centerpiece of the entire series. Yes…. BELIEF is POWERFUL. * To believe in yourself.…
Read MoreCould THIS be YOUR Opportunity…?
Honestly, I can’t remember when we’ve ever been put through such a “stress test” as the “Cron” continues to infect the world and impact our businesses! Nonetheless, you, me and health professionals around the globe continue to “carry on” — and in some cases, even thrive! If that’s you, then, you should be proud! (thousands of fitness businesses have not…
Read MoreThe Ultimate Fitness Journal
Take a look at this. What do you see? It’s a common sight. A personal trainer, a client and a clipboard! Trainers with clipboards have been around since I became a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, CA back in 1978! In my opinion it was…
Read MoreGround Zero – Fitness Marketing Supplements
THE PERIPHERALS… It’s interesting how many Fit Pros and Health Coaches do NOT offer nutritional supplements to their clients and members. I know… I know… many believe it’s unprofessional or unethical to offer nutritional supplements. And, some think it’s beyond their “scope of practice.” It’s not. Insurance? Nope, just…
Read More