How To Target Your Niche
Whether you niche into MMA or Weight-Management services, you need to understand your customer if you want to maximize your sales. Who are you selling to? Why should they purchase from you? What do they stand to gain?
Understand the Problems You Solve or the Benefits You Provide
The starting point in defining the target market for your proposition is to understand the problems that you solve or the benefits you provide. Clearly outline them. What problems do you solve for the weight-management customer? What benefits do you provide for a novice MMA enthusiast?
Once you have a good idea what these are — and clearly define the problems/benefits — you can start to work out who is most likely to take advantage of your new offering. Some of these are easy and some are not.
Paint a Picture of Your New Customer
Start to list all the different types of customers who suffer from the problems you solve or will benefit from your expertise. Be honest and be strict. Once done, you can start to build up a picture of these customers. Start with the IDEAL customer.
Ask yourself other types of relevant questions about these people. Are they married? Are they male or female? What is there age? Are they technology savvy? What does their work life entail? Where do they live? Define them in as many relevant ways as possible.
Who Will Gain the Most From Your New Niche Service?
- Who will most benefit from the new niche service?
- Who will have the most to lose by NOT purchasing my new niche service?
If you can demonstrate that the cost of NOT purchasing your new niche service is GREATER than the cost of actually getting started with you, then your case becomes compelling.
The Deeper, More Narrow the Niche the Better
Today we live in the world of niche. We are no longer prisoners of television schedules. We can watch whatever we want at our own convenience from almost anywhere in the world. This gives the consumer incredible power.
So, think about this. A person who just wants a general workout can use a fitness app or web-based program from anywhere in the world — and probably get started for almost no money at all.
But what about the aspiring left-handed football quarterback who’s looking for guidance on all the nuances that affect a left-handed quarterback?
- How much is this athlete willing to pay to join an “insider’s club” of left-handed quarterbacks?
- How much is he willing pay to learn from an expert with all the secrets?
- How much would he pay to join a Membership Website with protected content and videos, an insider’s forum and a private FaceBook Group?
- And, what about an annual live event that brings all the left-handed quarterbacks together for a weekend camp?
This is a deep nitch!
The web is fantastic at delivering personalized products and services and allowing you to go as deep, or as narrow a niche as you want — and still allow you to pull an audience from around the world.