WMU-101 Download Page
WMU Introduction Letter #1
This is a long letter that explains and validates the process the “Fitness Onboarding” and why it’s so important to know how your body functions. Especially as it relates to weight-management and long-term overall health.
Great Corporate letter as well.
Introduction Letter #2
“I Don’t Care About Your Results”
This is one of the best “New Client” welcome letters ever written. I helped to compose it with a fabulous woman named Samantha Wyatt. She owned and operated one of the best weight-management programs in the fitness industry — as an independent trainer inside a big box club. She always had a “waiting list.” It is a deeply moving letter that “connects.”
Believe it or not… some people have actually broken down and sobbed upon reading it. Not because they were sad, but, because they felt that finally… finally… someone cared about them. That somebody was finally telling them the truth. That someone would help them, pick them back up, keep them on track and motivated.
I urge you to use this letter in a way that makes sense for your own circumstances.
Open Letter #3
“Dear Mr. / Ms. Public”
I just ran across this “OPEN LETTER” I developed for one of my marketing clients named Camille Green back in 2001. I had forgotten how POWERFUL this advertising copy was and the RESULTS it produced. Her small club was the “go-to” place for weight-management in her community (pop. 75,000) because it was her specialty. She focused all of her marketing and advertising specifically on weight-management and healthy lifestyle living.
Every year, Camille took out a full page ad in her local newspaper with an “open letter” to the community. She used the exact same copy in a direct mail piece and in a Money Mailer or Value Pak. Her response rate was huge usually generating more than 2,000 phone calls and inquiries. In 7 days!!!
It is POWERFUL COPY. It’s been TESTED and it WORKS.
If you are one of our MAP System Admins, a WMU-101 Admin or both… then, this is great copy for you.
Medical | Hospital Letter #4
Just click on the link above to download your free letters in Microsoft Word format. Then, just edit the letter to meet the needs of your particular audience!
Sometimes, a very targeted direct mail campaign can generate staggering results.
I helped compose this letter with a club owner for his 22,000 sq. ft. multi-purpose facility.
Since, January, this one letter, sent to one physician has generated more than 62 members – all of whom purchased additional personal training, nutrition and/or weight-management packages.
Even though he paid for my time to help compose it, he’s agreed to share this letter with you — Thank you, Ben.
Here’s what to note:
- The letter is direct. There’s no question about the intent.
- The letter articulates a common ground in both businesses.
- The letter gives something of value to the recipient.
- The same letter can be used over and over again
- The same letter can be modified for different audiences
- The value proposition to the recipient is “never-ending”
- You can use the same letter with a different value proposition…
* You are welcome to use it word-for-word or modify to your own style of writing or different audience.
Corporate Open Enrollment Letter #5
“Educational Outreach & Giving Back”
This single letter is part of a much larger corporate sales campaign — although it can easily be used as a single tactic.
However, to get the full idea of how this letter fits a “bigger picture” please click on the links below and read BOTH POSTS…
Corporate Introduction Letter #6 (with Daily Journal enclosure)
“May I Help..?”
This is a long letter full of statistics and examples of Corporate Wellness benefits. This is the type of letter that should include an enclosure of the Daily Journal as a way to demonstrate your credibility and professionalism.
Media Release #1
If you are offering a FREE ENROLLMENT, you can send out this release as a PSA (Public Service Announcement). Just download the document…. then, make your own revisions to fit your business. Please pay close attention to the formatting as media professionals expect information to be presented in a certain way. Be sure to add the FREE Promotional Video to the email if you use a service like gmail, yahoo or others that convert video links to attachments. Video almost always receives priority placement by media professionals.
You can also send it out as a hard copy media release. It is a template you can use to format a hard copy media release or direct mail piece to schools, companies or others who may be interested in your news.
Media Release #2
This is a hard copy media release that can also serve as content for an e-mail media release. Just download the document…. then, make your own revisions to fit your business. Please pay close attention to the formatting as media professionals expect information to be presented in a certain way. Be sure to add the FREE Promotional Video to the email if you use a service like gmail, yahoo or others that convert video links to attachments. Video almost always receives priority placement by media professionals.
General Copywriting for Direct Mail, Websites, Blog, Social Media #1
“May I Be Blunt”
I developed some copy for a blog post. It was for one of my consulting clients who owns a co-ed mid-sized club in Wisconsin. The post was called: May I Be Blunt? She used it as a direct mail piece to all of her “inactive” members. She also posted it on her website and used it in a series of emails to her list. Then, we devised a slick little social media campaign that led to her website landing page with the same copy and invitation to her programming.
It was a huge success! Her April 2015 sales are 500% above her April of 2014. Now that’s RESULTS!