WMU-101 Media Release (Open Enrollment)

Copy & Paste

This is an e-mail media release.  Just copy and paste.  Then, make your own revisions to fit your business.  Please pay close attention to the formatting as media professionals expect information to be presented in a certain way.  Be sure to add the FREE Promotional Video to the email if you use a service like gmail or others that convert video links to attachments.  Video almost always receives priority placement by media professionals.

You can also send out as a hard copy media release.  Use the download link below.  It is a template you can use to format a hard copy media release or direct mail piece to schools, companies or others who may be interested in your news.

FREE TEMPLATE DOWNLOAD:  MS Word 

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 FOR IMMEDIATE RELEASE:  PSA

[YOUR BUSINESS NAME] ANNOUNCES FREE ENROLLMENT TO
KICK-OFF WEIGHT-MANAGEMENT UNIVERSITY-101 SELF-PACED PROGRAM

[YOUR CITY, ST,] — (November 1, 2013)  —  [YOUR BUSINESS] is proud to introduce its new online Weight-Management University-101 program by offering free enrollment to residents of [YOUR TOWN or MARKET AREA].

The self-paced, 12-session curriculum covers a range of topics from – “how your body processes food” to “how your body burns fat.”

“We are so excited to offer our community this state-of-the-art, online educational program to our local residents,” said [Your Name] owner of [Your Business]. “The very first step to losing weight and keeping it off is understanding how your body functions.  With this basic knowledge, people will not only learn how lose weight, but how to increase energy, get rid of stress and enjoy an overall feeling of well-being.”

The Weight-Management University-101 (WMU-101) curriculum is a multi-media presentation that provides information in several formats including:

  • high-definition videos;
  • free audio downloads (.mp3 files);
  • document downloads (.pdf files);
  • and even a multiple choice quiz at the end of each session to demonstrate each participant’s increased knowledge.

For free enrollment to the new online Weight-Management University-101, just visit [Your Website] and click on [Your link to WMU-101].  Complete the enrollment page and gain instant access.

 About [Your Business]

[Add two paragraphs about your business and you.  Be sure to include your certifications, degrees or anything else that adds credibility to you and your business]  ** See example below.

Contact:
[Your Name]
[You Email]
[Your Phone #]

**Example:
XYZ Fitness opened its first health club in Your City in 1996 and is owned by Jesse and Jean Callahan. XYZ Fitness continues to uphold its mission to help educate residents of Your City about health, fitness and positive lifestyle choices.

Jesse Callahan earned Bachelor of Science Degree in Exercise Physiology from Ohio State University and is certified through the American College of Sports Medicine (ACSM).

Jean Callahan is a certified Weight-Management and Lifestyle Counselor through American Council on Exercise (ACE).

FREE TEMPLATE DOWNLOAD:  MS Word 

FREE ONLINE MEDIA RELEASE DISTRIBUTION

Be sure to communicate directly with your local NEWSPAPER, RADIO and TELEVISION media.   That should be relatively easy to find.  Also, if you are giving WMU-101 as a free enrollment, then it falls under the PSA (PUBLIC SERVICE ANNOUNCEMENT) which almost always gets picked up by the media.

Depending on how BIG you’re going and much media attention you want, I’ve listed a few media release distribution websites.   There are only a couple of free sites and the rest are fee based.  These are good resources to know about whether you decide to use them or not.

FREE Media Release Distribution Sites

Here’s another really helpful PR List: CLICK HERE..

Fee-based Media Release Distribution Sites

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