The Ultimate “New Client” Letter
Let me share with you a letter that clearly demonstrates a unique selling technique. This letter was created with one of my consulting clients. It is very powerful!
Her name is Beth Ann Wiley and she’s one of the most successful and effective health coach professionals I know.
She’s been at it a while and has more than 100 ongoing clients who pay her a monthly EFT fees for all kinds of various services – from one-on-one training to online and phone coaching. She is, in fact, a true 6-figure personal trainer and health coach.
The letter I’m sharing with you is her “Welcome Letter” to all new clients. But, it can be modified into almost any kind of correspondence with prospects, partners, vendors, corporate, etc. Just use a little creativity… Here’s an excerpt from her letter…
Now, I want to say something very important to you. You may think this is cruel, insensitive, or at the very least, a bad business decision. I hope you’re sitting down because this may hurt. O.K. here goes: I Don’t Care About Your Results!