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Dear [First_Name]

I’m so excited to share with you some very exciting news.

As you know, for more than ____ years, the staff and I have been totally committed to helping people, just like you, live a healthy lifestyle through productive exercise, proper nutrition and positive motivation.  We take it very seriously.

We consider you to be on your own personal journey.  And, it’s been our pleasure to take part and share the process with you.

However, lately, I’ve become increasingly aware that many new clients (members) are NOT at all prepared for this journey.

Oh, sure their suitcases are packed full of motivation and desire as well as a vision of their final destination… usually about 20-30 lbs lighter!

But, here’s the simple truth.

They don’t really know how their bodies actually function.  Nor, do they fully understand the inseparable connection between activity, nutrition and metabolism — and, how it all relates to body composition and overall health.

To that end, I recently invested in one of the most comprehensive, online educational platforms available.  It’s called ONBOARD 101. 

Welcome to ONBOARD 101

Our new web-based platform uses videos and web pages to explain everything from cardio and weight-training to protein, carbs, digestion and stress.  And, it’s all put forth in easy-to-understand lay terms.  It’s NOT a bunch of technical “gobbledygook.”

I can’t begin to tell you how helpful and empowering this knowledge-based tool is — most especially for new clients (members).

I feel so strongly about the value of our new curriculum, that, as part of our overall programming, all NEW CLIENTS (members) will be required to enroll in ONBOARD 101 (for just $______) upon joining our facility.  A course like this normally costs $600 or more — if you can even find one!

Because you are already a client (member), I am offering it to you as an OPTION (not a requirement) for just $______.

I’m telling you this because 90% of my business is built on referrals.  So, no doubt, this new mandatory requirement will be a consideration should you choose to refer someone to our studio.

I realize there will be resistance and I may lose some prospects because of it.

But, I look at it this way:

A lawyer would love to practice law without having to pass the bar exam.  A doctor would probably love to skip the time and expense of medical school.  Even I thought I knew enough about health and fitness before I became educated and certified (what an awakening)!

Well, the same holds true of the human body.   You need to understand it before you can change it!

Yet, every year millions of people join a studio with the idea that just because they know how to put food in their mouths and can walk and chew gum… well, that’s all they really need to know before jumping into a fitness program.

This is a huge over-simplification.

And, to make matters worse, these same people are bombarded with misinformation from marketers of bogus diet programs, pills, powders and an assortment of quick-fix weight-loss schemes.

So, in a way, our new ONBOARD 101 curriculum is a way to de-program the “dieting cult.”

It allows us to be on the “same page” with our new clients before they enroll in a holistic program based on real science and actual human physiology.

But it’s more than that…

OurONBOARD 101 platform will serve as your own online resource and knowledge base.

When I assessed the ONBOARD 101 platform, I was amazed at how many times I returned to the curriculum in order to explain a complex process in simple terms.  The same was true of the staff.  We are true believers in having “answers at our fingertips!”

If you decide to enroll, I’m confident you’ll instantly see the value in having this tool at your command.

Since you are already a member of [ studio or club name ], for the next two weeks, I’m offering the ONBOARD 101 platform to you at a super discounted rate of just [$_____] (sug. $49.99).   As mentioned earlier, it is NOT a requirement.

So, [First_Name], here’s a link to the homepage of our new ONBOARD 101.  The home page video, alone, is a wealth of information.  Click here:  [http://__________________ .com]

If you like what you see, please let me know. I can set you up over the phone, email or in-person at the studio.

Yours in health,

 

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