DIGITAL WELCOME KIT
FREQUENTLY ASKED QUESTIONS
"I already have a website. Why do I need this?"
The NEW MARKETING REALITY for all internet marketers is CONTENT DRIVEN. If you visit most health professional websites, the content is all about the service offerings, the team members, the before and after photos with testimonials, programs and schedules, calendars and how to join or buy now, etc.
There's almost no reason for existing members and clients to ever RETURN to those websites. No reason for them to REFER a friend, family member or co-worker to grab some actionable, useful information. Most health and fitness websites look the same. They are set up to convert new prospects and that's it.
But, what top marketers have come to realize is CONVERSION starts with useful, actionable CONTENT.
Here's why: CLICK HERE...
"I don't need that many forms. Can I delete a few of them?"
YES. We'll delete as many forms as you like. However, it's nice to have them if needed. With an assortment, you can simply instruct a client which form to complete. Also, with with our test pilot program we found that sometimes a non-client visitor would pick a particular form and complete it for his or her own interest. Now, that's a HOT LEAD!!!
"We don't use Guest Passes. Can I change the labels on the buttons?"
YES. I understand some professionals offer a "CONSULTATION" or a "DISCOVERY CALL" instead of a Guest Pass. If required, we'll not only change the BUTTONS, but we'll also change the FORMS to match and align with your requirements. However, customized forms require a lot of coding so there's a charge based on an estimate. Typically coded at $45 per hour.
"Can I add my own content?"
YES. By all means! If you have your own content and licensed images (or your own pictures) and send the text to us in either Google docs or MS Word, we will format and upload to your DWK. Also, please let me know if it is a "Handout" or a "Blog Post" or other category.
"Do I have backend ADMIN access to this website?"
YES. We'll provide you and/or your web developer with backend ADMIN access to your DWK website - with two (2) caveats.
1.) You will be responsible for all updates and compatibility of plugins and/or integrations you might add to the site.
2.) If you inadvertently blow-up the site and can NOT restore it, we charge a $300 restore fee as it takes many hours to bring a site and all the databases back to life.
These conditions are part of our terms of service.
"I already subscribe to ONBOARD 101 - Any discounts if I add DWK?"
YES. If you are already an ONBOARD 101 admin you will receive a discount on the monthly hosting/updates/back-ups. You currently pay $59.99/mth. If you add the DIGITAL WELCOME KIT your monthly hosting/updates/back-ups will be just $169.99 per month for BOTH SITES COMBINED.
Right now, you can purchase this entire platform for just $1,499 and then have two platforms: ONBOARD 101 and the DIGITAL WELCOME KIT for just $169.99 per month.
If this fits your business, it's one of the best opportunities in the fitness business! Especially if your strategy includes CONTENT MARKETING.
"I was just about to re-do my site. Can I convert the Digital Welcome Kit into my MAIN WEBSITE?"
YES... However, this falls under the category of a complete "custom" website that includes this content plus more elements like a schedule, team bios, etc.
Obviously, this requires much further customization resulting in a higher buildout price and slightly higher monthly hosting/management cost.
If this is of interest to you, we will provide you with two estimates. One for the Website Buildout and another for Monthly Hosting / Management -- all based on your specific requirements.
"How do I add this to my existing website?"
We call it a BOLT-ON website. Here's a good way to think about it. CLICK HERE...
You simply add a link on your top navigation or menu bar. It might be labeled as "Welcome" or "Content" or "Info" -- or however you want to label it. You'll notice on the DIGITAL WELCOME KIT website we have a LINK back to your existing website. It's labeled as "MAIN."
"May I purchase just the content without the website?"
Unfortunately, NO. There are plenty of entrepreneurs who create white-label content. However, we are building out complete platforms with interactive functions for the both YOU and YOUR CLIENTS including, automated forms, downloads and other processes beyond content. Think of it as being a holistic approach toward "CONTENT MARKETING."
I will continue to expand the DIGITAL WELCOME KIT with new content and functions every month. As such, I reserve this content for our partners.
"How often will you be adding new content?"
At least once a month I'll be adding a new blog post. Other content like new research, health tips and recipes will be added at our discretion. I won't just add content for the sake of adding content. It must be relevant, timely and in most cases peer-reviewed for accuracy and credibility.
We'll also be adding video content as the sites expand.
"What if I discontinue service. Can I keep the branded downloaded materials?"
Great question and it's YES and NO. Here's the legal side of things. Yes you can keep all the materials BUT, you will need to reformat everything. That's because all the formatting and licensed images and even the text are all copyrighted under Private Label Fitness.
So, as long we actually own the website and are providing you with service - then, all copyrights, videos, images, etc are legally licensed.
However, upon discontinuation of service, the licenses become invalid. So, for example, you could certainly keep all the information for a recipe, but you can NOT use the same formatting and you can NOT use the licensed image on the page.
This is all part of our Terms of Service -- and it actually protects you as long as you're a subscriber.
For more information about how I protect YOU and the content please read our page: "The Unwitting Pirate."