By now, you’re well aware the fitness business is rapidly changing.    One of the biggest changes is going to come from small clubs, studios, boot camps and spas that have figured out how to run both a “Physical Training Business” and an “Online Coaching Business” at the same time.   Is it happening…

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  I know.  I know….   All the fitness sales gurus tell you that this business is all about sales…. as in “sales-driven.”   Well, that may be true for today and tomorrow… but, if you plan to have a long-term career as a health professional… then, you really need to take a longer view.  …

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  When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES:   They only offer: one (1) program  one (1) price    That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price.  How many…

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    The new school of Fitness Marketing is all about Brand Interaction.  But just what the heck is it?   Think of it this way…   Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.).   Every time you lace up your training shoes, you are…

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  A while back I went to visit some friends at their studio in S. California.     Up on the wall was a 65″ flat screen TV with the ONBOARD 101 displayed on the screen.  Wow… it looked very professional and impressive.   During a private one-on-one or small group session, they display the current chapter on the…

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  (yes, this is part of the social media banner package you receive with ONBOARD 101.)   If you are a fitness professional or health coach and you want to INCREASE retention, referrals and revenues… then health education should truly be part of your business.    In fact, among many top pros, it’s a moral…

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When are  you going to develop an app to replace the Journal..?” I often get that question. First off, I will never replace our Transformation Journals. They continue to be one of the best tools in the business as a means to help people achieve their goals.  Period. And that goes for weight-management participants, professional…

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In today’s “low-ball” economy, it’s really fun to pass on this information about a professional coach, known in his community as “Trainer Dave.”    He and his 3 trainers charge $125 per hour for their one-on-one sessions.  They are booked solid.  It’s an interesting format.   Granted, his trainers are highly educated with degrees in…

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First off, you should know that I love technology. After all, we developed online, cloud-based nutrition and exercise applications for advanced health and fitness professionals including the industry acclaimed “done-4-you” education membership site, ONBOARD 101. And, for the last three years I’ve been using various fitness apps as well as observing the fitness app market place. …

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I don’t always agree with everything CSPI puts out. But one thing I love about them is their non-stop effort to educate Americans about the foods they consume. It’s all about education. Take this FREE DOWNLOAD and hand it out to your clients and members.  It’s a fantastic handout.

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