For the past few years most marketing and sales consultants in the fitness industry have advised independent personal trainers, studios and clubs to “SELL RESULTS…  SELL RESULTS… SELL RESULTS!!!!”   Whether it’s weight-management or body-building, the “SELL RESULTS” mantra is pervasive.  And, it’s re-enforced with images of skinny waists, bulging biceps, six-pack abs and…

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