How to Build Your Brand

White Label Opportunities...

The truth is, most clubs, studios and independent health professionals do NOT know how to build their brands. 

 

And, even if they do have additional profit centers, it typically looks like a squeezed-in little grocery store.

 

From all kinds of different apparel brands to dozens of supplement brands and even vending machines.  It's typically a disorganized mess.

 

It should be a focused branded profit center.

 

 

In business, this is an epic fail considering the lucrative combination of repeat traffic and opportunity.    

 

Our industry's "sales-driven" model and blindness toward to additional marketing opportunities is pervasive.  It begs the question:  

What Kind of Business Do YOU Want?

  • Do you want consistent long-term growth and profitability?

 

  • Do you want to increase margins and add value to your BRAND?

 

  • Do you want to attract affluent clients willing to pay premium prices for your services? 

 

  • Do you want to differentiate yourself from all competitors..?

 

  • Are you ready to play "big league ball" as a world-class marketer..?

 

DO THIS!

 

If you answered YES.... then, make it a priority to visit the nearest APPLE STORE!

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WHY?

 

Because it's the absolute best way for you to witness... and see for yourself... a World-Class Business ECOSYSTEM.

 

Once inside take a look around.  Do you see any products from Samsung?  Any Sony?  Any Microsoft..?  NOPE!

 

 

 

All you see is Apple products... everywhere!

 

And, for good reason.  Apple has everything you need.   Apple is more than a brand.

 

It's a complete ECOSYSTEM

 

As a result, most people who purchase an Apple product like an iPhone will most likely purchase an Apple iPad or MacBook and will probably purchase things from iTunes and from the online Apple Store

 

Once inside the ECOSYSTEM, it's only a matter of time before they purchase an Apple TV.

 

Do you see how effective this is?  Once you're into the APPLE ECOSYSTEM... you have NO REASON to go anywhere else. 

 

Apple has provided EVERYTHING you need!  They've made it SIMPLE for YOU!

 

Another example: 

 

Visit a Porsche dealership and look around.   Apple_Porsche

 

What you'll see is lots of branded merchandise with their LOGO

 

Everything from Porsche key chains and sun glasses to official Porsche "driving shoes."   

 

But the truth is, a brand goes much deeper than just "looking professional."

 

It's a true display of COMMITMENT

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Compare the APPLE ECOSYSTEM and the PORSCHE DEALERSHIP to your own physical location. 

 

  • Do you have your own BRANDED line of products?

 

  • Do you have EVERYTHING your clients need and want? 

 

  • Have you made it SIMPLE for THEM?

 

  • Does it feel PROFESSIONAL? 

 

  • Does it feel like an ECO SYSTEM?    

 

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Go to a Walmart.  Does it evoke the same feeling you experience at the Apple Store or Porsche dealership?   

 

Walmart, Costco and Target all represent cheap prices on commodity products. 

 

And, in the fitness business, that space is already filled by Planet Fitness, 24-Hour Fitness and other low cost players.

How Prospects Perceive Your Business

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How you leverage your BRAND will absolutely determine how people perceive you, as a health professional or facility.

 

If you believe Client Retention is the "KEY" to a successful fitness business, then, you understand why we go to such great lengths to help you build your own BRANDED FITNESS ECOSYSTEM.

 

A BRANDED FITNESS ECOSYSTEM looks and feels more "credible" and "professional" in the eyes of your prospects. Period.   

 

And, as a result, it attracts more high net-worth clients willing to pay a premium for your products and services.  Simple as that.

 

Just think about this one fact:

 

More than 87% of all health professionals, studios and clubs actually SEND THEIR CLIENTS AWAY to a retailer for nutritional supplements.  That's just giving money away.

 

With your own BRANDED FITNESS ECOSYSTEM you can offer your clients or members your own line of products.

Perception is Reality

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Here is the absolute TRUTH:   Regardless of your education, certifications and experience.... if you want to be a premium brand commanding premium prices generating above average revenues for your business....

 

...then, you need to LOOK THE PART.... and it all starts when you COMMIT to your BRAND!

 

See how your BRAND LOGO will look on your own exclusive fitness products. 

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