Posts Tagged ‘fitness studio marketing’
3-Box Action Plan for Health Professionals
The 3-Box Action Plan was shared with me by Heather Jenkins, a super successful health coach and studio owner operating out of 3,000 sq. ft. with two full-time staff/trainers. She’s not a marketing expert or guru. She’s just plain smart and knows how to make money in this crazy business. Her…
Read MoreAbove Average Health Professionals
Let’s just assume you’re great at what you do. You probably have one or more certifications. Perhaps a degree. You probably attend conferences, workshops and seminars to improve and further your skill sets. After all, as a modern health professional it’s super important to keep up with the latest research, techniques…
Read MoreHow Health and Fitness Studios and Boutiques Can Elevate Their Brands
You no doubt realize the health and fitness space is getting even more competitive these days! As a marketer in the fitness industry for over 35 years, I can’t stress enough how important it is to stand out in today’s competitive market. Building your brand is not just about offering workout sessions,…
Read MoreSay Good-bye to the “One-Trick” Health & Fitness Professional
Do you remember… … the time when a personal trainer could simply sell personal training sessions… and that was it! Or, when clubs could simply sell memberships…. get the EFT rolling… and call it a day! The entire business model was essentially based on a single revenue stream. Our industry was a “one trick pony” and everybody stayed out of each other’s way. …
Read MoreShe Just Said “No!”
Talk about easy money… Jamie Wilson runs groups (8-12) at her studio in Florida and made an extra $200 in less than 5-minutes. When we spoke the other day, she told me that most of her clients were using MyFitnessPal or MapMyFitness or some other app like FitBit — and it was…
Read MoreIs Fitness Just Easy Money..? Ask a Wannabe!
Can you imagine how great it would be if the fitness offering was the same as a bar? Bartender: “What will it be gentlemen?” “Give me a Bud. And, the same for my buddy here.” “O.K. that will be $7.00.” (If a Club operated like a bar): Front desk person:…
Read MoreHow to HELP Your Clients Navigate STRESS…!!
[Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!] If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition… And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…
Read MoreThe 5 Huge Marketing Advantages of YOUR BRAND
I talk a lot about branding. And, believe me, I know it’s a tough subject in an industry that is almost 100% sales driven. It is not lost on anyone that sales is the life blood of your business. Cash baby! But, listen. If you plan to be in business…
Read MoreHow to Drive Your Fitness BRAND Perception
Are people just dying to give you their money? I know, it sounds crazy! Can you even imagine people lined-up to hand you their hard-earned money… Seriously? But, that’s exactly how Jeff Closner explains it. “It almost feels illegal” he told me the other day. “But, whenever I present a…
Read MoreHow to Create a Money Page on Your Website
You may already know that before I started Private Label Fitness, I owned and operated a very successful Weight-Management and Lifestyle consulting firm, called MediCorp, in Newport Beach, California. One of the things that contributed to our success was the internet. I remember how excited I was to launch my first website.…
Read MoreHow to Blow It Up with Your Own Content..!
A while back I went to visit some friends at their studio in S. California. Up on the wall was a 65″ flat screen TV with the ONBOARD 101 displayed on the screen. Wow… it looked very professional and impressive. During a private one-on-one or small group session, they display the current chapter on the…
Read MoreThe “NEW” Next Generation of Fit Pros
Ten years ago I wrote an article titled, “The Next Generation Fitness Professional.” It was forward-focused about Generation X Trainers and how those “young guns” embraced new technologies including mobile smart phones and the internet to increase their own productivity as well as marketing and managing their businesses. I layered this scenario on top of…
Read MoreHow to Leverage YOUR BRAND…!
Are YOU one of the new breed of health and fitness marketers? Do you have the attention of all the “big boys.” With websites, blogs, social media and a multitude of affordable distribution vehicles, it’s now easier than ever for small clubs, studios and independent trainers to PROJECT and IMPRINT their BRANDS on: Prospects…
Read MoreThe Truth About Online Health and Fitness Businesses
Whether you’re a personal trainer, health coach, studio /club owner or any other certified health professional — you’re probably thinking about starting some sort of “online” business as a way to generate more revenue. Am I right? Would you like to know the TRUTH about building an “ONLINE” business? It Starts Here… Almost every day…
Read MoreYour #1 ROI
Please excuse me for yelling….. but: “Outreach… Outreach… OUTREACH….! I know it’s not proper web etiquette to yell, but you’ll know why in a minute. Committing to “outreach” whether it’s a single event or an entire program — OUTREACH is the absolute best…. let me repeat: ABSOLUTE BEST return on your advertising and marketing dollar.O.K.,…
Read MoreYou Don’t Need a Marketing Plan…
That’s right… I came right out and said it! Wanna know why? Because, the truth is, 90% of small businesses, especially fitness businesses, simply don’t commit to creating a business or marketing plan. Period. And, even if they had the time to write one, they’re not really sure what goes…
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