Every so often I give a “shout out” to a few fit pros who I KNOW are doing a lot things “RIGHT” to build their businesses.

 

Jess Langston – Accessory Sales

 

​Jess Langston owns and operates a a boutique studio outside Baltimore, MD.

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She markets and sells several items including workout accessories, apparel and nutritional supplements.

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None of it is “online” sales. All accessory sales are in-house at her studio (I encourage her to get online!)

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I don’t know about the accessories and apparel, but I do know how much recurring revenue she generates with her own branded line of repeat purchase nutritional formulations every month:

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Each month she generates extra net income of $760 with the following:

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✅ 8 Multi-Vitamins @ $49.99 – Cost $24.99 = Net Profit: $200.00

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✅ 12 Lipotropic Plus @ $29.99 – Cost $16.99 = Net Profit: $156.00

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✅ 8 Super L-Carnitine @ $34.99 – Cost $21.99 = Net Profit: $104.00

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✅ 15 Whey Protein @$59.99 – Cost $39.99 = Net Profit: $300.00

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Total Monthly Net Profit: $760.00

Annual Monthly Net Profit: $9,120.00

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Not to mention the professionalism displayed by offering her own line of super-premium nutritional formulations branded with her logo. Her clients love supporting her.

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Want to know how much profit YOU could generate? Try the Profit Calculator:​

 

Charlie Abraham – Value Add-Ons

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Charlie’s mid-size club offers several memberships at various price points:

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✅ Monthly Memberships ($279)

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✅ 6-Month Memberships – ($1,499)

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✅ 12 Month Memberships – $2,499 (Additional $1,300 bonus add-ons)

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Each membership includes various Bonus Value Add-Ons to which he assigns a “retail value.”

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The 12 Month Membership (high-ticket) includes:

 

✅ Body Comp Analysis: retail value – ($200 12X)

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✅ Online Workout Library Access: retail value – ($300)

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✅ Online Exercise Reference Guide: retail value – ($100)

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✅ Onboard 101 Online Course: retail value – ($700)

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Retail Value to the Member: $1,300

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On an internal spreadsheet, Charlie builds in his “hard costs” for these services. He told me his hard costs for these “Value Add-On Services” is approximately $225/per month for all services offered to unlimited number of clients:

 

Michele Sodon – Relationships – Social Proof

 

​High ticket sales often require a “warm prospect list.” Most people don’t just pull out $1,000 on a whim.

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They research the product or service and make a decision based on their own perceived value.

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This is where relationship building is so important for high-ticket sales conversions.

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Michele Sodon is a long time fitness business veteran and competitor who is also quite a savvy fitness marketer.

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She serves as Training Director for Anytime Fitness in Conifer, CO – as well as owner/operator of her own branded fitness business.

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Her high-ticket program is called Fit Photage – which, in my opinion, showcases the absolute best-of-the-best “before & after” profiles in the entire industry.

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That’s because she literally produces a full-on, professional PHOTOSHOOT for her FitPhotage Program participants.

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Just take a look at any of her 49 Before & After Profiles starting with ASHLEY… or ELAINE!​

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This is not “quick sale” content. But just imagine all the prospects who visit Michele’s website, view these images or watch the VIDEO and begin to think… “Hey, this could be me!”

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Since we built and manage her site, I can assure you prospects spend a lot of time (average 45 minutes!) building an “online relationship” with Michele.

 

More to Come…

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I hope you find these examples of “Excellence” to be helpful for your own business or department.