White Label

Stupid Idea that Works!

I’m pretty clear on most things “Marketing and Sales.” After all I’ve been at this game for more than 40 years  —  and the last 30 years running one of the most successful “micro-branding” businesses in the country.   So, when one of our customers came to me with this idea… I told him it…

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How Top Health Coaches Start a Client Transformation

Most clients have big expectations when they plunk down their money for a fitness, weight-management program or comprehensive health coaching program.   Interestingly… they never tell you “what” those expectations are.  Instead, they just keep it all in their heads.   In their minds, there is a certain weight (they have a number!) A specific…

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Gumball Millionaire

Here’s a story about creative PRICING and VALUE and PROMOTION. Here it is…   I once listened to a business owner tell his story. He owned gumball stands – the pedestal kind with the glass bubble “head” and the “quarter-slot” payment mechanism.   He wasn’t doing great.   He had gumball machines in offices (lots…

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2 Red Flags of Faulty Protocol

  Most people hate being duped!  Don’t you?   So, when consumers choose a program to help them lose weight (there are hundreds of options) there should be two red flags that help them with the decision-making process.   Just these two red flags should weed out more than 90% of the available programs.  …

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How to Get Your Clients to Take You Home!

  If you’ve ever spoken to me on the phone, you know that I often talk about SMIT.     The Single Most Important Thing.     It can be big or small.  It can be a long-term or instant.  In all things, SMIT is about FOCUS.  CLARITY.   Sometimes the SMIT can take a…

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The Missing Link Of Your Business

With the exception of a few… almost all clubs, studios, indoor boot camps and other fitness venues seem to miss one of the most basic, primary elements of marketing.    Here It Is..   Over the the years I’ve visited hundreds of fitness facilities.    And in each case there were signs and banners with…

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What 1978 and Fitness Have in Common

    I moved to Orange County, California in 1978.   My very first job in my new state was working for Jack LaLanne’s European Health Spa as a young 24-year old aspiring fitness manager.   “I loved the job.  I loved helping people learn how to get healthy.”     But another big part…

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How to Become a Fitness Success Story

    Back in the “day” the competitive landscape for weight-management programs and services was pretty well defined.  It basically looked like this: Commercial Weight Loss Centers (Jenny Craig, Weight Watcher’s, NutriSystem)   Hospital Weight Loss Programs (Medifast, Optifast, etc.)   Magic Pills & Drinks (fen-Phen, Slimfast, Hydroxycut,  etc.   Fitness-based Weight–Management Programs   Now,…

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5 Hot Ideas to Increase Profits!

    For the past several years, new fitness trends require big facility owners as well as boutique studio owners to increase overhead with new equipment, new programming and specialized staff – often with little or no ROI.   The logic behind this imbalance often is justified as a means to acquire new members in…

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