Is THIS the FUTURE of FITNESS TRAINING…?

By ArtRothafel

  There was a time, back when I was a personal trainer at Jack LaLanne’s European Health Spas (1978), that we simply handed out standardized workout plans and served more like “babysitters” than anything else.    We’ve come a long way, baby!   Today’s coaches and trainers possess an amazing wealth of knowledge — far…

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It’s Going to Get Weird – In a Good Way

By ArtRothafel

  Our industry is moving “fast forward” on several different fronts. ​ It’s exciting! ​ According to research “online training” is expected to grow another 27% over the next 5 years. That’s HUGE! ​ Then, there’s AI (artificial intelligence beyond ChapGPT) that is going to impact the way consumers use our services — and the way we operate our businesses. ​ I’VE BEEN DIGGING INTO…

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Artificial Intelligence – Is AI Your Friend or Foe?

By ArtRothafel

  You know it’s coming… ​ …. and we’d all be foolish to think AI is not going to impact our businesses. ​ Yours, mine, everybody’s! ​ GOOD NEWS! ​ First off… as health and fitness professionals, we’re all in a great position. ​ That’s because AI will never be able to duplicate the “human touch.” ​ So,…

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