$30 Billion and Growing…

The research is clear.   Based on primary marketing research studies as well as secondary studies from other marketing research organizations – there is a huge chasm between “consumer demand” and “service offerings” within our industry.   For 30 years the fitness industry has been slow to recognize, much less leverage, the opportunities associated with…

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How to HELP Your Clients Navigate STRESS…!!

  [Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!]   If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition…   And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…

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The Best Lines…!

  By now, you know how much I preach about going out and presenting the TRUTH about Weight-Management and Lifestyle.   But, I also know that it’s time consuming and requires a lot of creativity, effort and discipline to pull it off.   So, I want to share with you some of the best lines…

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Ultimate Lead Generator Part II

  I received a ton of email about the Ultimate Lead Generator post.   So, I am going to go step-by-step in order to demonstrate the basic strategy that was implemented and how it was executed.   This is a simplified version, but will provide a better understanding of the “lead generator” approach.    …

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How to PLAN for Success!

Part of my business career was to serve as owner of a weight-management business in Newport Beach, CA., back in 1989.   Our staff conducted the nutrition side of things and we outsourced the activity and exercise to the absolute best trainers we could find.   We achieved outstanding results with our clients.  And, we…

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How to Turn Crisis into Opportunity

  One of the biggest opportunities in the industry is curriculum-based Health Education.  You’re either “into it” or you’re not.  It’s that simple.   The Dumbing Down of Fitness   After 30 years in this business one of the most significant changes I’ve witnessed is the “dumbing down” of the public in regard to their…

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How Top Health Coaches Start a Client Transformation

Most clients have big expectations when they plunk down their money for a fitness, weight-management program or comprehensive health coaching program.   Interestingly… they never tell you “what” those expectations are.  Instead, they just keep it all in their heads.   In their minds, there is a certain weight (they have a number!) A specific…

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2 Red Flags of Faulty Protocol

  Most people hate being duped!  Don’t you?   So, when consumers choose a program to help them lose weight (there are hundreds of options) there should be two red flags that help them with the decision-making process.   Just these two red flags should weed out more than 90% of the available programs.  …

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How to Guarantee Weight-Management Success!

How many times have you seen this old pitch: “Lose 10 lbs in 2 Weeks!” Or,“Lose 30 lbs in 30 Days!”   Then, of course, there are all the magic pill offers accompanied with bogus before and after pictures and it goes on and on… It’s like the never-ending marketing campaign from HELL!   All…

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Weight-Management on Digital Autopilot

  At least once a week someone asks me for a weight-management program that can “run 100% on auto-pilot.”    The fact is..even our ONBOARD 101 isn’t 100% auto-pilot if it’s being used as part of a Weight-Management Program.    Why..?   Because even the most successful weight-management program requires some sort of HUMAN INTERACTION…

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How to Crush the Fat-Loss Competition

  Here it comes…. all the fitness contests including Transformation Programs  (which should be based on body composition… right?) are underway in thousands of health clubs, gyms, studios and boot camps throughout the world.   One-Way Ticket to the Winner’s Circle   Listen, if you’re serious about your clients or members winning the contest… here’s…

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How Much are YOU Worth…?

  Here’s what Rene Bradley recently told me about her ONBOARD 101 website.   “Art, my doctor doesn’t know this stuff.  And, you won’t find it compiled in this format at any college or university.  This is pure gold!”   But guess what?  I didn’t do anything special. It Started 20 Years Ago   I…

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How to Succeed in the Fitness Business

These are just a few of the more creative ideas that some very successful club owners, studios, trainers and health coaches have shared with me.   I just love this stuff…!   I hope you can use some of this creativity for your own business…   “Why are you here?”  Asked of all prospective members at…

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I Don’t Care About Your Results

Yes, yes…. I know.  All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients.   And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation.  But, there’s something even MORE EFFECTIVE.  And, it will close more deals, generate more referrals and create more opportunities…

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What YOU Can Learn at Half-Time

Yup… it’s Half-Time.   If your fitness business runs its financials on the calendar year, then, on July 1st, the refs blew their whistles and it’s half-time.  Time to stop, head for the locker room and examine the first half,  adjust the game plan and then get back out there and execute.   Assess, adjust and…

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How to INCREASE the Lifetime Value of Your Clients…

I recently received a phone call from one the world’s most respected personal development experts.   And the secret he shared with me could 2X your business growth and sales revenue.   No, it was NOT Anthony Robbins or Jim Rohn or Dan Kennedy or Brian Tracy.. but he’s in that tier…  so, you can…

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Go “Live” and Grow Rich…!

It’s a simple proposition. Really! Just study this infographic for a minute and you’ll understand why health and fitness professionals who reach out to their communities and present  “LIVE EVENTS” via seminars (and webinars) are ALWAYS the most SUCCESSFUL.   They NEVER hunt for new clients.  In fact, quite often they have “waiting lists!”  …

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How a 5-Year Old Could Save Us Billions

Even a 5-year old kid could point us in the right direction to save more than $1,000,000,000 in nutritional research and health care. Really.  I’m serious.  Just allow me to show you the research.  It’s a pretty complex research experiment — are you ready..? First, find a 5-year old child. Then, place an apple in…

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4 Words That Can Transform Your Business

It doesn’t matter whether you are a lawyer, accountant or personal trainer… all successful service-based companies and individuals should look their potential clients in the eye and ask this most important question using these four words: “What are your expectations?” Yup.   That’s it.  Just four little words.     And nowhere is this more evident than…

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The Flip-Side of Fitness Apps

Interesting.  This explains a lot —  and it comes with a dose of REALITY! Despite all the hype and momentum surrounding fitness apps, wearables and other fitness technology, they’re NOT for everybody. Here’s the bottom line:  They’re absolutely awesome for some folks and completely useless for others. We recently supplied a major consumer market research…

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What to Eat

I don’t always agree with everything CSPI puts out. But one thing I love about them is their non-stop effort to educate Americans about the foods they consume. It’s all about education. Take this FREE DOWNLOAD and hand it out to your clients and members.  It’s a fantastic handout.

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Steal This…

Yep…. Take it! This is the #1 requested download from our website. This FREE BROCHURE provides ideas on how to market, sell and PRICE your weight-management programs. Just take a look at these concepts.  You’re welcome to use the copy, design, the ideas or anything you want. You’ll notice that the only thing that ACTUALLY…

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“Done-4-You” Websites for Your Weight-Management Program

Yes, it’s coming …  January 2013. We’ll be introducing branded “Done-4-You” websites for Weight-Management.  Our project name is WMU-101 which stands for Weight-Management University 101. These are websites that trainers, clubs, studios and all fitness professionals can use as a primary site or as a “bolt-on” site that you can link to your current website.…

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Free Assessment Form for Your MAP System

…   (or Your Own Program) Over the years, lots of trainers, educators, and perhaps you, have presented Weight-Management workshops for audiences of 25-100 people. Some, like Janice Noble, have more than 400 in attendance!  At the end of their presentations, they typically have a sign-up sheet to capture emails, addresses and other follow-up information. But…

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