Posts Tagged ‘fitness marketing’
5 Hot Ideas to Increase Profits!
For the past several years, new fitness trends require big facility owners as well as boutique studio owners to increase overhead with new equipment, new programming and specialized staff – often with little or no ROI. The logic behind this imbalance often is justified as a means to acquire new members in…
Read MoreHow to Guarantee Weight-Management Success!
How many times have you seen this old pitch: “Lose 10 lbs in 2 Weeks!” Or,“Lose 30 lbs in 30 Days!” Then, of course, there are all the magic pill offers accompanied with bogus before and after pictures and it goes on and on… It’s like the never-ending marketing campaign from HELL! All…
Read MoreHow to Get Referrals with a Paper Clip!
This sounds crazy.. right? Yet, one of our customers, Roberta Sanchez, recently told me how she gets tons of referrals through the use of a paper clip! Well… that’s the way she presented it. Got my attention. Here’s what she really meant… She simply hand-writes a simple “welcome” note and…
Read MoreHow to Drive Your Fitness BRAND Perception
Are people just dying to give you their money? I know, it sounds crazy! Can you even imagine people lined-up to hand you their hard-earned money… Seriously? But, that’s exactly how Jeff Closner explains it. “It almost feels illegal” he told me the other day. “But, whenever I present a…
Read MoreHow to Succeed in the Fitness Business
These are just a few of the more creative ideas that some very successful club owners, studios, trainers and health coaches have shared with me. I just love this stuff…! I hope you can use some of this creativity for your own business… “Why are you here?” Asked of all prospective members at…
Read MoreRaise Your Rates with Love
I just counted 3 different fitness marketing forums discussing the same topic: How to Raise Your Rates. Listen… this is nothing new. The issue of rates and price-point strategies has been a “front-burner” topic for more than 50 years! It’s discussed among fitness business owners at every trade show, conference and workshop. And…
Read MoreFrom Price Addiction to Premium Paradise
How long have independent trainers, studios, clubs and other fitness businesses been beating each other over the head with PRICING…!!! I don’t really know. But, for at least as long as I’ve been in the fitness business (30 years). It’s an addiction. And, it seems that this PRICE POINT ADDICTION…
Read MoreI Don’t Care About Your Results
Yes, yes…. I know. All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients. And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation. But, there’s something even MORE EFFECTIVE. And, it will close more deals, generate more referrals and create more opportunities…
Read MoreHow to Create a Money Page on Your Website
You may already know that before I started Private Label Fitness, I owned and operated a very successful Weight-Management and Lifestyle consulting firm, called MediCorp, in Newport Beach, California. One of the things that contributed to our success was the internet. I remember how excited I was to launch my first website.…
Read MoreWhat YOU Can Learn at Half-Time
Yup… it’s Half-Time. If your fitness business runs its financials on the calendar year, then, on July 1st, the refs blew their whistles and it’s half-time. Time to stop, head for the locker room and examine the first half, adjust the game plan and then get back out there and execute. Assess, adjust and…
Read More