Posts Tagged ‘fitness marketing’
The Ultimate Fitness Journal
Take a look at this. What do you see? It’s a common sight. A personal trainer, a client and a clipboard! Trainers with clipboards have been around since I became a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, CA back in 1978! In my opinion it was…
Read MoreAre You In the Fitness “Sweet Spot?”
If you viewed the fitness industry from 30,000 feet, you’d see two giant segments in our space: Big Physical Clubs (like Gold’s, LA Fitness, Planet, Anytime, etc. ) Big Online Platforms (like Peloton, Beachbody, Daily Burn, FitBit, etc.) Both segments suffer from their own “BIG-NESS!” They are simply too…
Read MoreThe .02 Percenters – Fitness Business Marketing
It’s amazing! Our health and fitness industry is most definitely going through a significant change… It is evolving… in a BIG WAY! THE .02%-ers! As we navigate through the second surge of Covid, this change spells OPPORTUNITY for the .02%-ers who see it right now (early adopters) and are starting to…
Read MorePassive Recurring Income for Fit Pros and Health Coaches
Are you ready for a little “success” math! I JUST SENT TRUDY MANNING A CHECK FOR $539.91 Here’s why… 1.) First off, Trudy Manning uses this email (or a variation) every single week: CLICK or TAP HERE… (you can download the letter in MS Word) 2.) On the first and third Saturdays of each month, at the end of each group session, she holds a “TASTING!”…
Read MoreHow to Send Great Emails
Can you write? Or, do you just tear your hair out trying to come up with something? Even if you get something out, does it really “sound” like you? I often receive an email and think “No one would ever talk like this.” Some people think writing is really easy.…
Read MoreThe Done-For-You Email 10-Pack
DO YOU HATE WRITING EMAILS..? Well… do you? I’d bet money on it! If there’s one thing I’ve learned over the last 30 years, it’s this: Most fit pros and health coaches HATE writing emails. In fact, for the most part, they HATE writing anything! And, if this describes YOU… here’s some reassurance: You are not alone! …
Read MoreShe Just Said “No!”
Talk about easy money… Jamie Wilson runs groups (8-12) at her studio in Florida and made an extra $200 in less than 5-minutes. When we spoke the other day, she told me that most of her clients were using MyFitnessPal or MapMyFitness or some other app like FitBit — and it was…
Read MoreStep #3 – Relationship Marketing – Before You Automate
New World Fitness Marketing Step #1 Step #2 Just think about this: For over 18 months during 2020/2021 we literally trained our clients HOW to workout at home using ZOOM (or other live stream). And, we’ve done a really good job of it. So good, in fact, it’s estimated that 30%…
Read MoreHow to Profit From an Operations Shift
There was a time… …when almost all gas stations employed attendants who filled your tank and washed your windows. There was a time… …when you actually had to walk into a bank and speak with a teller who handled your simple transactions. There was a time… …when you needed a travel agent or airline rep…
Read MoreThe Fitness Results Mantra
Over and over I keep hearing this advice: “Fitness professionals and health coaches must… absolutely MUST promise RESULTS in order to attract new clients.” And this advice is served up using metaphors and analogies. Have you heard them…? Like this one: “… an appliance repair guy must FIX the appliance… RESULTS… or he doesn’t get paid.” …
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