Posts Tagged ‘fitness marketing’
How to Make Your Fitness Business Soar
Seriously…. EVERY entrepreneur should read THIS: —————————————– “I was waiting in line for a ride at the airport. When my Uber pulled up, the first thing I noticed was the car was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the driver…
Read MoreWhat Every Client Should Know Before GLP-1 Protocol
Your clients and prospects are being deluged with some crazy information. It’s impossible to browse the web, watch TV, listen to the radio or read a magazine without being bombarded by all kinds of ads for GLP-1 injections or oral semaglutide pills for weight-loss. The ads are very convincing with testimonials from…
Read MoreGLP-1 Medical Referral Letter – Download
In just the past two weeks I’ve received numerous emails, texts and phone calls about GLP-1 protocol and how doctors, clinics and other facilities including online providers are springing up all over the place to prescribe these injectables Yes, the advertising blitz is on – and consumers are falling for it, despite the…
Read MoreBack To The Future
Flashback! It’s 2002 and I’m giving a “marketing” presentation at the IDEA conference in San Diego. It’s a packed room full of 200+ energized entrepreneurs most of whom own small studios (today we call them “boutiques”) I conclude the talk with this advice: “Make it easy for clients and members…
Read MoreA Golden Nugget
Today, I’m going to share with you a simple GOLDEN NUGGET – especially if you plan — or, are already on your way to building a 6-figure business – whether it’s “online” or “brick and mortar” or both! This “nugget” of advice has NOTHING to do with selling anything. YET, it’s the…
Read MoreAre These Idiots Stealing From You…?
How about CFP as Certified Fitness Professional? I am so sick and tired of unqualified, uncertified, unscrupulous and underhanded phony fitness wannabes. They set up “funnel based” websites and then prey upon unsuspecting consumers who don’t know the difference between a certified, qualified health professional and some “poser” with an InstaGram following!…
Read MoreAvoid These 3 Fitness Business Traps….
I was recently reminded of Jenny Swanson – a small studio owner in Tulsa, Oklahoma. She told me that sometimes she feels like she’s wading through quicksand in her business. And, the harder she tries, the more stuck she becomes! “This sucks, Art! What am I doing wrong?” I always…
Read MoreThese 2 Things for Fitness Marketing
… if you’re serious about “marketing” your health and fitness business…. … then, you absolutely, positively should be thinking about these 2 THINGS. 🚀 Or better yet, take action to execute them! Your Digital Platform: Yes, I know I continue to harp on the necessity of a “kick-ass” website.…
Read MoreFind Your Fitness Niche
Find Your Fitness Niche…. Sure… you can probably take just about anybody and train them toward better health. But that kind of “generalization” also means you’re competing with 100% of all clubs, studios and other fitness professionals. So, how do you differentiate yourself from the competition? 🚀 Add a niche to…
Read MoreFive (5) Digital Truths
Did you know there are thousands of health and fitness professionals who, unknowingly, make the same mistakes with their digital marketing? Most often, it’s because their websites sites were designed by “non-fitness” developers who don’t really understand our business. Or, it’s because the fitness business owner was talked into a digital “lead generating system” – (that actually…
Read MoreThe Journey
I want to share with you something that a lot of marketing pros don’t talk about. You’ve probably read or heard about the “client journey.” And, that’s all fine and good assuming you have clients! But…What About the “Prospect Journey?” Lately, a ton of new consumer data has…
Read MoreThe Client Support Email…
I know. It’s a pretty bold statement… “the MOST IMPORTANT CLIENT EMAIL ever written!” But, it’s true… based on the feedback I’ve received from my coaching clients who’ve used it – either as an email or snail mail. And, I’m sharing it with you right now! ✅ CLICK or TAP HERE… …
Read MoreIs THIS the FUTURE of FITNESS TRAINING…?
There was a time, back when I was a personal trainer at Jack LaLanne’s European Health Spas (1978), that we simply handed out standardized workout plans and served more like “babysitters” than anything else. We’ve come a long way, baby! Today’s coaches and trainers possess an amazing wealth of knowledge — far…
Read MoreThe NEW Health & Fitness Business Model
Oh yes… in so many ways the health and fitness industry has remained the same for over 50 years. Big box facilities, franchises, boutique studios, independent trainers and coaches, etc. It’s true that most the equipment (except free weights) has modernized with new designs and engineering — but, it’s basically the same idea…
Read More3-Box Action Plan for Health Professionals
The 3-Box Action Plan was shared with me by Heather Jenkins, a super successful health coach and studio owner operating out of 3,000 sq. ft. with two full-time staff/trainers. She’s not a marketing expert or guru. She’s just plain smart and knows how to make money in this crazy business. Her…
Read MoreAbove Average Health Professionals
Let’s just assume you’re great at what you do. You probably have one or more certifications. Perhaps a degree. You probably attend conferences, workshops and seminars to improve and further your skill sets. After all, as a modern health professional it’s super important to keep up with the latest research, techniques…
Read More3 Pillars Of Guaranteed Success!
Listen, you already know that navigating the health and fitness industry is no walk in the park! With 1,000’s of practitioners, countless methodologies and a booming interest in personal well-being, standing out and earning trust in this space can feel overwhelming – regardless of your qualifications and certifications. If you’re a health related business owner…
Read MoreHow to Attract a Mass Volume of Weight-Loss Clients
Just 2 months ago, Annie Littlefield, a sports nutritionist/trainer read on our site that Weight-Loss is the second most popular topic in the world (behind wealth building). So, she decided to send this letter out to 20 different family medical practices within a 30 mile radius of her market area. 👉 To…
Read More5 Advantages of an ONLINE Health Education Course
It’s amazing how many health, fitness, wellness and medical professionals miss the opportunity to help their clients achieve their goals by not offering to educate them. After all, KNOWLEDGE IS POWER.… right? Here are five (5) advantages that go to those who choose to EMPOWER their clients, members and patients through an…
Read MoreHow to Get Fitness Leads and Referrals with UGC
Check out this “secret sauce tactic!” 🚀 It’s not for everybody….. but, it generated a ton of new clients for one of my coaching clients, Robin Stinson (owner of RS Fitness – women only studio). So, I’m going to share it with you in hopes that it will help your business, too.…
Read MoreIncrease Your Fitness Brand Awareness and Increase Your Referrals
In today’s digital age, having a strong online presence is vital for ALL health and fitness professionals. Displaying your branded products and services on various platforms helps you establish a cohesive and recognizable brand identity. This consistency is exactly what fosters trust among your future prospects, making them more likely to remember…
Read MoreThe Daily Exercise and Nutrition Transformation Journal vs. Digital Apps
Going through our business timeline I just ran across the amount of money (over $25,000) we spent attempting to create a digital app that could replace our hand-written Daily Exercise and Nutrition Transformation Journals. But, every single time we tested digital apps (ours and many others) against the hand-written journal, the control…
Read MoreHow to Empower Your Fitness Business Through Education
As a health and fitness business owner or a corporate wellness director – you understand the value of providing top-notch services to your audience of clients, members, patients and employees. In this post, we’ll explore how offering a 12-module online health education course called “Onboard 101”can revolutionize your business and create a positive…
Read MoreWhat Every Single Health Professional Should Know About Semaglutide Injections
Perhaps your current clients are not even close to taking this new class of drugs. However, I can guarantee that your prospects — especially those who might hire you – or join your facility — to help them lose weight are most definitely thinking about it — or already trying it. …
Read MoreFitness Promotions: BACK-TO-SCHOOL
Summer just started… … and do you know what the most successful health and fitness marketers in the world are doing right now…? They are already planning their “Back-to-School” promotions!!! 😲 HERE’S WHY… For all fit pros, coaches, studios, clubs, etc., the next “BIG EVENT” that offers a ton of free publicity and encourages consumers to pull-out-their-wallets is: 👉 “Back-to-School.” Believe me…. it’s not just…
Read MoreUnlock Your New Revenue Streams
Why YOU Should Market YOUR OWN line of Branded Products As a health and fitness professional, you have a fantastic opportunity just waiting for you. It’s hard to say why almost 90% of all health and fitness professionals miss this financial opportunity, but, no doubt it’s due to the unrelenting focus on getting…
Read MoreFitness Logo: Horizontal vs. Vertical
Yes… there’s a preferred LOGO LAYOUT DESIGN for all health and fitness professionals. This is especially true for business owners aiming to increase brand recognition and awareness with private label or white label products. It’s HORIZONTAL. And, here’s why: The preference for a horizontal logo in health and fitness or…
Read MoreTop 10 Reasons All Fitness Professionals Should Have an Up-To-Date Website
There’s a reason we build state-of-the-art websites for our fitness partners such as: ✅ The Digital Welcome Kit ✅ Ultimate WebSuite ✅ eCommerce Apparel DropShip ✅ eCommerce Supplements Drop Ship ✅ Onboard 101 Let me describe the top 10 reasons why having an up-to-date website is an absolute game-changer when it comes to…
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