The Ultimate Fitness Journal

  Take a look at this.  What do you see?   It’s a common sight. A personal trainer, a client and a clipboard!   Trainers with clipboards have been around since I became a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, CA back in 1978!   In my opinion it was…

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Are You In the Fitness “Sweet Spot?”

    If you viewed the fitness industry from 30,000 feet, you’d see two giant segments in our space: ​ Big Physical Clubs (like Gold’s, LA Fitness, Planet, Anytime, etc. ) ​ Big Online Platforms (like Peloton, Beachbody, Daily Burn, FitBit, etc.) ​ Both segments suffer from their own “BIG-NESS!” ​ They are simply too…

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The .02 Percenters – Fitness Business Marketing

  It’s amazing! ​ Our health and fitness industry is most definitely going through a significant change… It is evolving… in a BIG WAY! ​ ​THE .02%-ers!​   As we navigate through the second surge of Covid, this change spells OPPORTUNITY for the .02%-ers who see it right now (early adopters) and are starting to…

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Passive Recurring Income for Fit Pros and Health Coaches

  Are you ready for a little “success” math! I JUST SENT TRUDY MANNING A CHECK FOR $539.91   Here’s why…   1.) First off, Trudy Manning uses this email (or a variation) every single week: CLICK or TAP HERE… (you can download the letter in MS Word)   2.) On the first and third Saturdays of each month, at the end of each group session, she holds a “TASTING!”…

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How to Send Great Emails

  Can you write?   Or, do you just tear your hair out trying to come up with something?   Even if you get something out, does it really “sound” like you?   I often receive an email and think “No one would ever talk like this.”   Some people think writing is really easy.…

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The Done-For-You Email 10-Pack

​ DO YOU HATE WRITING EMAILS..? ​ Well… do you? ​ I’d bet money on it! ​ If there’s one thing I’ve learned over the last 30 years, it’s this: ​ Most fit pros and health coaches HATE writing emails. ​ In fact, for the most part, they HATE writing anything! ​ And, if this describes YOU… here’s some reassurance: You are not alone! ​…

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She Just Said “No!”

  Talk about easy money…   Jamie Wilson runs groups (8-12) at her studio in Florida and made an extra $200 in less than 5-minutes.    When we spoke the other day, she told me that most of her clients were using MyFitnessPal or MapMyFitness or some other app like FitBit — and it was…

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How to Profit From an Operations Shift

There was a time… …when almost all gas stations employed attendants who filled your tank and washed your windows. There was a time… …when you actually had to walk into a bank and speak with a teller who handled your simple transactions. There was a time… …when you needed a travel agent or airline rep…

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The Fitness Results Mantra

  Over and over I keep hearing this advice: ​ “Fitness professionals and health coaches must… absolutely MUST promise RESULTS in order to attract new clients.”   And this advice is served up using metaphors and analogies.   Have you heard them…?   Like this one: “… an appliance repair guy must FIX the appliance… RESULTS… or he doesn’t get paid.” ​…

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