Is Fitness Branding a Hoax?

  All This Talk About “BRANDING…”   This topic is near and dear to my heart since it’s been part of my professional career for more than 35 years – so this may be a bit of a rant — or at the very least — a “wake-up call.”   First off, it seems that…

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The BEST Lines About Weight Loss..!

Whether it’s sales presentations or full-on seminars… you might get a kick out of some of the things our fitness partners have said. ​ Some are really funny. And some are insightful. ​ Most statements were made to explain BODY TRANSFORMATIONS and WEIGHT-MANAGEMENT to a consumer audience. ​ Here are just a few we’ve collected: ​ ———————————————— Benni Saskin at…

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How to Get Paid For Doing Nothing

  Honestly…!   Maggie Lewis makes a quick $375 every single month… without fail! ​ That’s $375 net profit (not gross sales). ​ She told me this: ​ “I never even think about it until we balance our books at the end of the month… and it’s ALWAYS there!” ​ Money on autopilot! ​ Sure, I know it’s not a lot of money.…

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First Impressions

  It’s amazing how many health and fitness professionals actually DEVALUE themselves. ​ It’s true. ​ And, I know why. ​ Much of it’s due to those outside “voices” like movies, television, magazines, the internet and other media that attempt to DEFINE who we are. ​ You’ve probably seen how they portray personal trainers and coaches as “boneheads” or “airheads.” ​ After…

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Have You Met Your “Future-Self?”

  It was a Rolls Royce that did it for me! ​ Early in my career (1982) I worked for a boss/mentor who owned a Rolls Royce – one of the most iconic luxury automobiles on the planet. ​ Late one Friday afternoon, he asked me to take him to the airport in his “Rolls.” ​ We…

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You’ve Got This

  Do you sense this, too? ​ Maybe it’s because of the pandemic. Or the lousy economy. ​ Or… perhaps it’s because our industry, with all the new technology, is radically changing at an accelerated pace. ​ Whatever it is, after 33 years in the fitness industry, there seems to be some “weirdness” — at…

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Say Good-bye to the “One-Trick” Health & Fitness Professional

  Do you remember… ​ … the time when a personal trainer could simply sell personal training sessions… and that was it! ​ Or, when clubs could simply sell memberships…. get the EFT rolling… and call it a day! ​ The entire business model was essentially based on a single revenue stream. ​ Our industry was a “one trick pony” and everybody stayed out of each other’s way. ​…

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The Power Shift

  Here’s the thing… ​ Thousands of fitness business owners don’t see it happening. ​ That’s because it’s gradual… like declining eyesight. ​ But, there’s a POWER SHIFT happening right now..! ​ And, the marketing-savvy health and fitness business owners will leverage it to their advantage. ​ What’s a POWER SHIFT? ​ A BRIEF HISTORY OF THE EVER-EVOLVING…

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Winners and Losers

  Yes… there are “winners” and “losers” in this world. ​ As athletes, coaches and entrepreneurs – we are accustomed to these labels. ​ But, in our everyday lives that kind of stereotyping is too binary. Like black and white. ​ In the real world most of us possess winning and losing “behaviors.” ​ We have BOTH! ​ EXAMPLES… ​ Maybe you…

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You’d be Home by Now…!

  Here’s a fun analogy… ​ During the 70’s and 80’s home builders placed huge billboards along the roads next to their developments that read: ​ “If you lived here, you’d be home by now!” ​ It was a great sales pitch targeting thousands of long distance commuters. ​ And, in some ways it’s the…

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Beyond WHY is “WHO!”

  It’s true, that the “riches are in the niches!” It starts with determining who your ideal client is by: ✅ Age ✅ Sex ✅ Marital Status ✅ Physical Condition ✅ Affluence ✅ Etc.   And, then that info is cross-referenced with the type of programming or coaching you offer. ✅ One-on-One ✅ Partner ✅…

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Could THIS be YOUR Opportunity…?

​ ​Honestly, I can’t remember when we’ve ever been put through such a “stress test” as the “Cron” continues to infect the world and impact our businesses! ​ Nonetheless, you, me and health professionals around the globe continue to “carry on” — and in some cases, even thrive! ​ If that’s you, then, you should be proud! (thousands of fitness businesses have not…

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How to Earn $921.91 per Hour in Your Spare Time

What the….? Did you ever meet somebody who just seems to make money no matter what?  Seems unfair… but, that’s Jim Jennings.  I’ve known Jim since 1992 and I’ve witnessed how everything he touches turns to “gold.”   His “Fountain of Youth” program is no exception.   Here’s the math and then the details. Fountain…

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The New Fitness Marketing Ecosystem

  These words…   …were casually stated last Friday during a marketing podcast.   The speaker probably didn’t realize how impactful her words were.   I wrote them down because they were so powerful and insightful.   If you are a small fitness business owner or an independent coach or trainer… these words actually predict the future.   I hope you’ll read them two or three times because they speak directly to YOU!   It’s literally…

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The Ultimate Fitness Journal

  Take a look at this.  What do you see?   It’s a common sight. A personal trainer, a client and a clipboard!   Trainers with clipboards have been around since I became a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, CA back in 1978!   In my opinion it was…

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Are You In the Fitness “Sweet Spot?”

    If you viewed the fitness industry from 30,000 feet, you’d see two giant segments in our space: ​ Big Physical Clubs (like Gold’s, LA Fitness, Planet, Anytime, etc. ) ​ Big Online Platforms (like Peloton, Beachbody, Daily Burn, FitBit, etc.) ​ Both segments suffer from their own “BIG-NESS!” ​ They are simply too…

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The .02 Percenters – Fitness Business Marketing

  It’s amazing! ​ Our health and fitness industry is most definitely going through a significant change… It is evolving… in a BIG WAY! ​ ​THE .02%-ers!​   As we navigate through the second surge of Covid, this change spells OPPORTUNITY for the .02%-ers who see it right now (early adopters) and are starting to…

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Passive Recurring Income for Fit Pros and Health Coaches

  Are you ready for a little “success” math! I JUST SENT TRUDY MANNING A CHECK FOR $539.91   Here’s why…   1.) First off, Trudy Manning uses this email (or a variation) every single week: CLICK or TAP HERE… (you can download the letter in MS Word)   2.) On the first and third Saturdays of each month, at the end of each group session, she holds a “TASTING!”…

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How to Send Great Emails

  Can you write?   Or, do you just tear your hair out trying to come up with something?   Even if you get something out, does it really “sound” like you?   I often receive an email and think “No one would ever talk like this.”   Some people think writing is really easy.…

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The Done-For-You Email 10-Pack

​ DO YOU HATE WRITING EMAILS..? ​ Well… do you? ​ I’d bet money on it! ​ If there’s one thing I’ve learned over the last 30 years, it’s this: ​ Most fit pros and health coaches HATE writing emails. ​ In fact, for the most part, they HATE writing anything! ​ And, if this describes YOU… here’s some reassurance: You are not alone! ​…

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She Just Said “No!”

  Talk about easy money…   Jamie Wilson runs groups (8-12) at her studio in Florida and made an extra $200 in less than 5-minutes.    When we spoke the other day, she told me that most of her clients were using MyFitnessPal or MapMyFitness or some other app like FitBit — and it was…

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How to Profit From an Operations Shift

There was a time… …when almost all gas stations employed attendants who filled your tank and washed your windows. There was a time… …when you actually had to walk into a bank and speak with a teller who handled your simple transactions. There was a time… …when you needed a travel agent or airline rep…

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The Fitness Results Mantra

  Over and over I keep hearing this advice: ​ “Fitness professionals and health coaches must… absolutely MUST promise RESULTS in order to attract new clients.”   And this advice is served up using metaphors and analogies.   Have you heard them…?   Like this one: “… an appliance repair guy must FIX the appliance… RESULTS… or he doesn’t get paid.” ​…

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What Makes a LEADER…?

  Today’s COVID-19 environment has been brutal on your business… right?   I hope you’ll take some time off to relax, let your brain reset and hopefully read this story I’m about to share with you.   It was passed on to me by a former military guy who became a marketing guru.  It’s an amazing account that provides a…

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