Posts Tagged ‘fitness marketing’
WHY Your Clients Struggle… Even When You Do Everything Right!
Let me ask you something… Have you ever: ✅ Given a client a solid program… ✅ Dialed in their workouts… ✅ Offered clear nutrition guidance… …and, yet, they still struggle to get results? Of course you have. Every fit pro I know has gone through this… more than once! The Frustrating Truth Most clients…
Read MoreTop 5 Responses to the AI Fitness Workout
Over the weekend I received an email from one of my Digital Partners, Michele Sodon. Here’s what she wrote: “Yep. It happened. A potential client sat in front of me and listened to all that I could offer for her goals and without skipping a beat she interjected that maybe AI…
Read MoreThe Ultimate Fitness Journal
Take a look at this. What do you see? It’s a common sight. A personal trainer, a client and a clipboard! Trainers with clipboards have been around since I became a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, CA back in 1978! In my opinion it was…
Read MoreThe Case Against AI for Health and Fitness Professionals
I talk a lot about AI because I’m a HUGE advocate for it’s use among all health professionals. But, there’s a flip side. So, let’s discuss it. AI is everywhere: ✅ It writes emails. ✅ It builds workout templates. ✅ It answers nutrition questions. ✅ It creates social media posts. And…
Read MoreThe Power of Niche Fitness Specialists
Here are two different perspectives. What’s interesting, is that they BOTH work. But, differently. I often look at the fitness industry through the lens of my past experience in the music business. The parallels between the two professions are remarkable. Both industries experience rapid trends, passionate communities and niche audiences…
Read MoreThe Most Important Trait of Successful Fitness Business Owners
Isn’t it just great when your business is on fire and you’re raking in all kinds of money? I’ll bet you feel on top of the world! And, how about all that validation from your peers and loved ones for a “job well done.” Yup… it’s easy for you to take credit for all…
Read MoreAdvanced Health and Fitness Marketing
Discover why content-rich websites are essential for fitness professionals to build trust, boost authority, and future-proof digital marketing in an ever-evolving landscape.
Read MoreFuture Fitness and Digital Platforms
Today, I want to share something important: — not an opinion — not a theory — but real truth … that is shaping the way people choose their trainers, studios, health coaches and wellness providers. These are the six digital realities every health and fitness professional needs to know in 2026 and beyond: ✅ Truth #1 …
Read MoreFive (5) Digital Truths
Did you know there are thousands of health and fitness professionals who, unknowingly, make the same mistakes with their digital marketing? Most often, it’s because their websites sites were designed by “non-fitness” developers who don’t really understand our business. Or, it’s because the fitness business owner was talked into a digital “lead generating system” – (that actually…
Read MoreCrack the Code and Attract Volumes of New Fitness Clients
OMG…. Have you seen them? Those silly commercials for GLP-1s! They’re designed and choreographed as if they are song & dance routines for a broadway show!! WTF..??? While those cheerful, happy-go-lucky over-fat users of the drug are smiling, singing and dancing — the voiceover guy is reading a litany of potential side effects, including: ✅…
Read MoreYou’ve Got the Touch
I just came back from an AI Conference. Wow… make no mistake. AI is everywhere. It can schedule, analyze and even generate workouts on demand. For efficiency, it’s incredible. For organization, it’s a godsend. But, as much as I love technology and especially AI, here’s the honest truth: There…
Read MoreYou Don’t Need to Be Smart
After 40 years in this business, one of the biggest take aways is this: You do NOT need to be smart to be successful… In fact, trying to “figure everything out” before you take action might be the very thing holding you back. How many smart people do you know who are stuck in…
Read MoreAre YOU Like Jennifer?
A couple of months ago I had the chance to connect with Jennifer Crowley… We’re building a state-of-the-art website for her studio. Jennifer is a passionate trainer, coach, educator and a total career-driven professional based in Oregon. Like all credible health professionals, she loves working with clients and helping them toward healthy lifestyles. …
Read MoreWhat Makes You Special?
So… what make you so special? No really—what makes you stand out? If you just froze for a second, you’re not alone. This question stops a lot of fit pros in their tracks. Sure, you’ve got certifications. Maybe even a degree or two. Definitely some serious experience under your belt. …
Read MoreEvery Athlete Does This…
I know this will sound like a pitch, but it’s not. This is just a TRUE OBSERVATION: I’ve been in the health and fitness business since 1989… and an athlete (skiing) and fitness enthusiast all my life. During my career, I’ve worked with professional athletes, fitness trainers and team coaches as…
Read MoreThe Younger Fitness Enthusiasts – Gen Z and Millennials
Here’s what the most recent market research is telling our industry: When it comes to health and wellness, the younger generations, including Gen Z and Millennials, prioritize: ✅ preventive care ✅ personalization ✅ innovation Their preferences also highlight a desire for community connection and experiential services rather than just products. So,…
Read MoreHow to Make Your Fitness Business Soar
Seriously…. EVERY entrepreneur should read THIS: —————————————– “I was waiting in line for a ride at the airport. When my Uber pulled up, the first thing I noticed was the car was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the driver…
Read MoreWhat Every Client Should Know Before GLP-1 Protocol
Your clients and prospects are being deluged with some crazy information. It’s impossible to browse the web, watch TV, listen to the radio or read a magazine without being bombarded by all kinds of ads for GLP-1 injections or oral semaglutide pills for weight-loss. The ads are very convincing with testimonials from…
Read MoreGLP-1 Medical Referral Letter – Download
In just the past two weeks I’ve received numerous emails, texts and phone calls about GLP-1 protocol and how doctors, clinics and other facilities including online providers are springing up all over the place to prescribe these injectables Yes, the advertising blitz is on – and consumers are falling for it, despite the…
Read MoreBack To The Future
Flashback! It’s 2002 and I’m giving a “marketing” presentation at the IDEA conference in San Diego. It’s a packed room full of 200+ energized entrepreneurs most of whom own small studios (today we call them “boutiques”) I conclude the talk with this advice: “Make it easy for clients and members…
Read MoreA Golden Nugget
Today, I’m going to share with you a simple GOLDEN NUGGET – especially if you plan — or, are already on your way to building a 6-figure business – whether it’s “online” or “brick and mortar” or both! This “nugget” of advice has NOTHING to do with selling anything. YET, it’s the…
Read MoreAre These Idiots Stealing From You…?
How about CFP as Certified Fitness Professional? I am so sick and tired of unqualified, uncertified, unscrupulous and underhanded phony fitness wannabes. They set up “funnel based” websites and then prey upon unsuspecting consumers who don’t know the difference between a certified, qualified health professional and some “poser” with an InstaGram following!…
Read MoreAvoid These 3 Fitness Business Traps….
I was recently reminded of Jenny Swanson – a small studio owner in Tulsa, Oklahoma. She told me that sometimes she feels like she’s wading through quicksand in her business. And, the harder she tries, the more stuck she becomes! “This sucks, Art! What am I doing wrong?” I always…
Read MoreThese 2 Things for Fitness Marketing
… if you’re serious about “marketing” your health and fitness business…. … then, you absolutely, positively should be thinking about these 2 THINGS. 🚀 Or better yet, take action to execute them! Your Digital Platform: Yes, I know I continue to harp on the necessity of a “kick-ass” website.…
Read MoreFind Your Fitness Niche
Find Your Fitness Niche…. Sure… you can probably take just about anybody and train them toward better health. But that kind of “generalization” also means you’re competing with 100% of all clubs, studios and other fitness professionals. So, how do you differentiate yourself from the competition? 🚀 Add a niche to…
Read MoreThe Journey
I want to share with you something that a lot of marketing pros don’t talk about. You’ve probably read or heard about the “client journey.” And, that’s all fine and good assuming you have clients! But…What About the “Prospect Journey?” Lately, a ton of new consumer data has…
Read MoreThe Client Support Email…
I know. It’s a pretty bold statement… “the MOST IMPORTANT CLIENT EMAIL ever written!” But, it’s true… based on the feedback I’ve received from my coaching clients who’ve used it – either as an email or snail mail. And, I’m sharing it with you right now! ✅ CLICK or TAP HERE… …
Read MoreIs THIS the FUTURE of FITNESS TRAINING…?
There was a time, back when I was a personal trainer at Jack LaLanne’s European Health Spas (1978), that we simply handed out standardized workout plans and served more like “babysitters” than anything else. We’ve come a long way, baby! Today’s coaches and trainers possess an amazing wealth of knowledge — far…
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