health club marketing Archives - Private Label Fitness | Branded Fitness | Fitness Marketing

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Say Good-bye to the “One-Trick” Health & Fitness Professional

Do you remember… … the time when a personal trainer could simply sell personal training sessions… and that was it! Or, when clubs could simply sell memberships…. get the EFT rolling… and call it a day! The entire business model was essentially based on a single revenue stream. Our industry was a “one trick pony” and everybody stayed out of each other’s way. …

The Power Shift

Here’s the thing… Thousands of fitness business owners don’t see it happening. That’s because it’s gradual… like declining eyesight. But, there’s a POWER SHIFT happening right now..! And, the marketing-savvy health and fitness business owners will leverage it to their advantage. What’s a POWER SHIFT? A BRIEF HISTORY OF THE EVER-EVOLVING…

The Done-For-You Email 10-Pack

DO YOU HATE WRITING EMAILS..? Well… do you? I’d bet money on it! If there’s one thing I’ve learned over the last 30 years, it’s this: Most fit pros and health coaches HATE writing emails. In fact, for the most part, they HATE writing anything! And, if this describes YOU… here’s some reassurance: You are not alone! …

Is Fitness Just Easy Money..? Ask a Wannabe!

Can you imagine how great it would be if the fitness offering was the same as a bar? Bartender: “What will it be gentlemen?” “Give me a Bud. And, the same for my buddy here.” “O.K. that will be $7.00.” (If a Club operated like a bar): Front desk person:…

How to HELP Your Clients Navigate STRESS…!!

[Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!] If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition… And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…

The 5 Huge Marketing Advantages of YOUR BRAND

I talk a lot about branding. And, believe me, I know it’s a tough subject in an industry that is almost 100% sales driven. It is not lost on anyone that sales is the life blood of your business. Cash baby! But, listen. If you plan to be in business…

Get Paid to Workout with Me!

WOW…! —> This headline generated more than $25,000 in sales in just ONE DAY! Maybe its been done before, but, in my 25 years of fitness marketing, I’ve never seen anything like it. Listen… I’m not a big fan of “bait and switch” type advertising. Or, the parsing of words. It’s just…

New School Fitness Marketing

The new school of Fitness Marketing is all about Brand Interaction. But just what the heck is it? Think of it this way… Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.). Every time you lace up your training shoes, you are…

How to FIX the Money Leaks in Your Fitness Business

Ready for a little “tough love..?” I am reacting to a flurry of negative, whining phone calls I’ve received, lately. The negative calls, coming from club owners, studio owners and independent trainers — have all been about: Not making enough money Unfair competition Feeling powerless to change their plight! WTF…??? …

How to Drive Your Fitness BRAND Perception

Are people just dying to give you their money? I know, it sounds crazy! Can you even imagine people lined-up to hand you their hard-earned money… Seriously? But, that’s exactly how Jeff Closner explains it. “It almost feels illegal” he told me the other day. “But, whenever I present a…

What YOU Can Learn at Half-Time

Yup… it’s Half-Time. If your fitness business runs its financials on the calendar year, then, on July 1st, the refs blew their whistles and it’s half-time. Time to stop, head for the locker room and examine the first half, adjust the game plan and then get back out there and execute. Assess, adjust and…

Why Facebook is Failing You and What To Do About It….

Someone needs to come right out and say it. So, it might as well be me. —> Facebook is failing you. But, before I get into WHY this is happening…. let’s just start with the BIG question: How much money have you spent on Facebook Ads — and what was your return…

How to Blow It Up with Your Own Content..!

A while back I went to visit some friends at their studio in S. California. Up on the wall was a 65″ flat screen TV with the ONBOARD 101 displayed on the screen. Wow… it looked very professional and impressive. During a private one-on-one or small group session, they display the current chapter on the…

Don’t Do What I Just Did…

I hate making mistakes. Not the, “Regrets.. I have a few…” type mistakes. I’m talking about the earth-shaking, life-changing, “Holy crap, why didn’t I do this before?” type mistakes where you absolutely know it would have made a difference in your business — and your life. I call them “Mistakes of Omission.” And, I want…

The “NEW” Next Generation of Fit Pros

Ten years ago I wrote an article titled, “The Next Generation Fitness Professional.” It was forward-focused about Generation X Trainers and how those “young guns” embraced new technologies including mobile smart phones and the internet to increase their own productivity as well as marketing and managing their businesses. I layered this scenario on top of…

How to Become a Fitness Marketing Ninja and Outsmart the Celebrities

I often think these weight-loss celebrity spokespeople should be thrown in jail for the crap they promote. Just think about it. If YOU or any certified fit pro were to spout off the same kind of false headlines, misinformation and pure nonsense as Oprah, Dr. Phil, Marie, Dr. Oz., Dan Marino and others — you’d be ridiculed…

Plan, Promote and Execute…

Recently … … the big buzz throughout the U.S. interwebs was all about Amazon Prime! I have to hand it to them. They invented a retail holiday out of thin air… that captures millions of consumers willing to opt-in to the $99 recurring annual fee. 1,000,000 x $99 (just to belong) = $99,000,000 (net profit)!…

How to AVOID another One-Night Stand!

For the past few years most marketing and sales consultants in the fitness industry have advised independent personal trainers, studios and clubs to “SELL RESULTS… SELL RESULTS… SELL RESULTS!!!!” Whether it’s weight-management or body-building, the “SELL RESULTS” mantra is pervasive. And, it’s re-enforced with images of skinny waists, bulging biceps, six-pack abs and…

You’re Just One Word Away from Being a 7-Figure Fitness Business

I’ve been in the fitness business since 1978 when I worked the floor as a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, California. In that time I’ve seen plenty of fitness professionals get super wealthy. While at the same time, others who just went down the drain. The…

How to Rise Above Your Competition

Is the personal training business beginning to look like this? Everyone fishing off the same pier… with the same equipment…. for the same fish… the same way! Sometimes, it feels like it. Do you think so, too? Right now, there are thousands of trainers pitching all kinds of “Low Barrier Offers” just…

Go “Live” and Grow Rich…!

It’s a simple proposition. Really! Just study this infographic for a minute and you’ll understand why health and fitness professionals who reach out to their communities and present “LIVE EVENTS” via seminars (and webinars) are ALWAYS the most SUCCESSFUL. They NEVER hunt for new clients. In fact, quite often they have “waiting lists!” …

How to Leverage YOUR BRAND…!

Are YOU one of the new breed of health and fitness marketers? Do you have the attention of all the “big boys.” With websites, blogs, social media and a multitude of affordable distribution vehicles, it’s now easier than ever for small clubs, studios and independent trainers to PROJECT and IMPRINT their BRANDS on: Prospects…

The Truth About Online Health and Fitness Businesses

Whether you’re a personal trainer, health coach, studio /club owner or any other certified health professional — you’re probably thinking about starting some sort of “online” business as a way to generate more revenue. Am I right? Would you like to know the TRUTH about building an “ONLINE” business? It Starts Here… Almost every day…

You Don’t Need a Marketing Plan…

That’s right… I came right out and said it! Wanna know why? Because, the truth is, 90% of small businesses, especially fitness businesses, simply don’t commit to creating a business or marketing plan. Period. And, even if they had the time to write one, they’re not really sure what goes…

What CrossFit and Shred Guitar Have in Common….!

NOTE: Before you go crazy looking for it… this post is NOT a negative or positive about specific exercise protocol — or anything about exercise at all. No dirt or gossip here… It’s about marketing and business models. ————– Common Business I love using my past music business experience as a comparison for things…