Posts Tagged ‘personal trainer sales’
Is Fitness Just Easy Money..? Ask a Wannabe!
Can you imagine how great it would be if the fitness offering was the same as a bar? Bartender: “What will it be gentlemen?” “Give me a Bud. And, the same for my buddy here.” “O.K. that will be $7.00.” (If a Club operated like a bar): Front desk person:…
Read More5 Traits of the Most Successful Health & Fitness Business Owners
After 30 years working with some of the most successful fitness professionals in the business, I’ve become super aware of what I call: The 5 BIGGEST CHALLENGES. The best confront these challenges head-on. I am pretty sure as I list them, you will know exactly what I’m talking about. You’ve experienced…
Read MoreHow to HELP Your Clients Navigate STRESS…!!
[Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!] If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition… And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…
Read MoreWho Wants to Make More Money?
What business owner doesn’t want – or need – to make more money? Have you ever wondered why some owners make more money than others? I can tell you without hesitation that it’s all about taking action. (I know you’ve heard this before!) So, here are some of the ways “ACTION TAKERS”…
Read MoreHow to Build Your Fitness Tribe
About 15 years ago, I talked about a special group of fitness professionals who we labeled, “Next Generation Trainers.” They were the pros who were early adopters. They were the first to embrace technology. They were the first to initiate bootcamps, kickboxing and yoga programs. They were the first to do many things…
Read MoreGet Paid to Workout with Me!
WOW…! —> This headline generated more than $25,000 in sales in just ONE DAY! Maybe its been done before, but, in my 25 years of fitness marketing, I’ve never seen anything like it. Listen… I’m not a big fan of “bait and switch” type advertising. Or, the parsing of words. It’s just…
Read MoreLove, Hate and Fitness Technology
It’s a really weird feeling… It’s that same feeling when I really want to slam down that piece of triple chocolate-chip cheesecake… BUT, I also know that it will just totally “whack” my nutrition plan — and probably throw me into a sugar-coma! You know the feeling..? You really want it…
Read MoreWorld’s Smartest Trainer
O.K., O.K….. Maybe not the “All-Time World’s Smartest Trainer” by your own definition. But, certainly one of the smartest, most cleaver and profitable marketing approaches I’ve heard about in a long time. In just one month, it resulted in 27 new clients! Yes, that’s right. 27 new clients! One…
Read MoreNew School Fitness Marketing
The new school of Fitness Marketing is all about Brand Interaction. But just what the heck is it? Think of it this way… Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.). Every time you lace up your training shoes, you are…
Read MoreThe Ultimate Lead Generator
When it comes to fitness marketing, the four-letter word that makes me crazy is the word: FREE! You probably already know how I feel about “lost leader” marketing. I hate it. I come from the school of “make every dollar do the work of $10.” Be smart. Never “de-value” your products or…
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