Private Label Fitness Products
Protein Powders – What You Should Know
If you supplement your nutrition plan with protein powders you might be in one camp or the other: ✅ Whey Protein Isolate ✅ Whey Protein Concentrate … and you likely have your reasons. Whey Isolate: If you reside in this camp, it’s probably because you know that whey protein isolate is rapidly absorbed…
Read MoreFive (5) Digital Truths
Did you know there are thousands of health and fitness professionals who, unknowingly, make the same mistakes with their digital marketing? Most often, it’s because their websites sites were designed by “non-fitness” developers who don’t really understand our business. Or, it’s because the fitness business owner was talked into a digital “lead generating system” – (that actually…
Read MoreYou’ve Got the Touch
I just came back from an AI Conference. Wow… make no mistake. AI is everywhere. It can schedule, analyze and even generate workouts on demand. For efficiency, it’s incredible. For organization, it’s a godsend. But, as much as I love technology and especially AI, here’s the honest truth: There…
Read MoreThe Fitness Ferrari Mindset
If I were sitting down as your fitness business marketing consultant, here’s what we’d do together first… We’d hop in the car and head straight to a few auto dealerships. Sounds crazy? Stick with me…. Why Car Dealerships? At the local level, both car dealerships and fitness clubs are sales-driven.…
Read MoreYou Don’t Need to Be Smart
After 40 years in this business, one of the biggest take aways is this: You do NOT need to be smart to be successful… In fact, trying to “figure everything out” before you take action might be the very thing holding you back. How many smart people do you know who are stuck in…
Read MoreProtein: Isolate vs. Concentrate
The other day, I was asked a very simple question about our super premium protein formulation: “Why does your Whey Protein contain both isolate and concentrate?” I’ve always been amused at the constant debate surrounding “isolate vs. concentrate.” We’ve always maintained that athletes and fitness enthusiasts should use a whey protein…
Read MoreEvery Athlete Does This…
I know this will sound like a pitch, but it’s not. This is just a TRUE OBSERVATION: I’ve been in the health and fitness business since 1989… and an athlete (skiing) and fitness enthusiast all my life. During my career, I’ve worked with professional athletes, fitness trainers and team coaches as…
Read MoreThe Younger Fitness Enthusiasts – Gen Z and Millennials
Here’s what the most recent market research is telling our industry: When it comes to health and wellness, the younger generations, including Gen Z and Millennials, prioritize: ✅ preventive care ✅ personalization ✅ innovation Their preferences also highlight a desire for community connection and experiential services rather than just products. So,…
Read MoreGLP-1 – Considerations
I guess I’ll be THAT GUY who speaks out against the insanity of the GLP-1 injections for those who simply DON’T NEED IT. [FREE DOWNLOAD]. Please..please… please… don’t get me wrong. GLP-1s are fantastic medications for diabetics and those who suffer from clinical obesity. But for the average consumer looking to…
Read MoreHow to Make Your Fitness Business Soar
Seriously…. EVERY entrepreneur should read THIS: —————————————– “I was waiting in line for a ride at the airport. When my Uber pulled up, the first thing I noticed was the car was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the driver…
Read MoreWhat Every Client Should Know Before GLP-1 Protocol
Your clients and prospects are being deluged with some crazy information. It’s impossible to browse the web, watch TV, listen to the radio or read a magazine without being bombarded by all kinds of ads for GLP-1 injections or oral semaglutide pills for weight-loss. The ads are very convincing with testimonials from…
Read MoreGLP-1 Medical Referral Letter – Download
In just the past two weeks I’ve received numerous emails, texts and phone calls about GLP-1 protocol and how doctors, clinics and other facilities including online providers are springing up all over the place to prescribe these injectables Yes, the advertising blitz is on – and consumers are falling for it, despite the…
Read MoreBack To The Future
Flashback! It’s 2002 and I’m giving a “marketing” presentation at the IDEA conference in San Diego. It’s a packed room full of 200+ energized entrepreneurs most of whom own small studios (today we call them “boutiques”) I conclude the talk with this advice: “Make it easy for clients and members…
Read MoreA Golden Nugget
Today, I’m going to share with you a simple GOLDEN NUGGET – especially if you plan — or, are already on your way to building a 6-figure business – whether it’s “online” or “brick and mortar” or both! This “nugget” of advice has NOTHING to do with selling anything. YET, it’s the…
Read MoreAre These Idiots Stealing From You…?
How about CFP as Certified Fitness Professional? I am so sick and tired of unqualified, uncertified, unscrupulous and underhanded phony fitness wannabes. They set up “funnel based” websites and then prey upon unsuspecting consumers who don’t know the difference between a certified, qualified health professional and some “poser” with an InstaGram following!…
Read MoreThese 2 Things for Fitness Marketing
… if you’re serious about “marketing” your health and fitness business…. … then, you absolutely, positively should be thinking about these 2 THINGS. 🚀 Or better yet, take action to execute them! Your Digital Platform: Yes, I know I continue to harp on the necessity of a “kick-ass” website.…
Read MoreThe Best Exercise Video
Watch this. Then, go to YouTube and embed this video on your site. This is probably the absolute best video I’ve ever seen that articulates the benefits of exercise! Enjoy. HERE’S THE VIDEO LINK ON YOUTUBE: https://www.youtube.com/watch?v=aUaInS6HIGo&t=1s 10 REASONS TO HIRE A PERSONAL TRAINER Here are 3 more fitness videos you can download and…
Read MoreFind Your Fitness Niche
Find Your Fitness Niche…. Sure… you can probably take just about anybody and train them toward better health. But that kind of “generalization” also means you’re competing with 100% of all clubs, studios and other fitness professionals. So, how do you differentiate yourself from the competition? 🚀 Add a niche to…
Read MoreGLP-1 – What to Know…
The Buzz…! I’m sure by now you’ve heard all about GLP-1s (Glucagon-like peptide 1) or semaglutide injectables like Ozempic, Mounjaro, Wegovy, Ro and others. Listen, for people who really need it… type II diabetics and the clinically obese – this can be a “wonder drug” assuming they follow the additional required lifestyle regimen.…
Read MoreThe Journey
I want to share with you something that a lot of marketing pros don’t talk about. You’ve probably read or heard about the “client journey.” And, that’s all fine and good assuming you have clients! But…What About the “Prospect Journey?” Lately, a ton of new consumer data has…
Read MoreHow to Leverage Your “Mommy Issues” into Cold Hard Cash!
All that CASH FLOW started because of her mother. This is an amazing journey. Please allow me to provide the backdrop in order to put it in context… Mothers and Daughters… Being a male, I’ve never quite understood the relationship between daughters and mothers. At times, the best of friends……
Read MoreThe Client Support Email…
I know. It’s a pretty bold statement… “the MOST IMPORTANT CLIENT EMAIL ever written!” But, it’s true… based on the feedback I’ve received from my coaching clients who’ve used it – either as an email or snail mail. And, I’m sharing it with you right now! ✅ CLICK or TAP HERE… …
Read MoreIs THIS the FUTURE of FITNESS TRAINING…?
There was a time, back when I was a personal trainer at Jack LaLanne’s European Health Spas (1978), that we simply handed out standardized workout plans and served more like “babysitters” than anything else. We’ve come a long way, baby! Today’s coaches and trainers possess an amazing wealth of knowledge — far…
Read MoreThe NEW Health & Fitness Business Model
Oh yes… in so many ways the health and fitness industry has remained the same for over 50 years. Big box facilities, franchises, boutique studios, independent trainers and coaches, etc. It’s true that most the equipment (except free weights) has modernized with new designs and engineering — but, it’s basically the same idea…
Read More3-Box Action Plan for Health Professionals
The 3-Box Action Plan was shared with me by Heather Jenkins, a super successful health coach and studio owner operating out of 3,000 sq. ft. with two full-time staff/trainers. She’s not a marketing expert or guru. She’s just plain smart and knows how to make money in this crazy business. Her…
Read MoreAbove Average Health Professionals
Let’s just assume you’re great at what you do. You probably have one or more certifications. Perhaps a degree. You probably attend conferences, workshops and seminars to improve and further your skill sets. After all, as a modern health professional it’s super important to keep up with the latest research, techniques…
Read MoreThe Amazing Power of Motivational Video
❤️ Yes….. VIDEO is the most positive way to CONNECT with your audiences —> worldwide. ✅ THE POWER OF POSITIVE MESSAGING: There’s a reason why short, well-known quotes resonate with so many individuals – they succinctly capture profound truths about life, ambition, perseverance and the human spirit. Here’s the absolute…
Read More3 Pillars Of Guaranteed Success!
Listen, you already know that navigating the health and fitness industry is no walk in the park! With 1,000’s of practitioners, countless methodologies and a booming interest in personal well-being, standing out and earning trust in this space can feel overwhelming – regardless of your qualifications and certifications. If you’re a health related business owner…
Read More