Since we are all health professionals, I’ve always found it really smart to offer my clients handouts on current events that relate to health, nutrition and in this case, potential health problems.  (Click on the image to download).    Sure, this .pdf document on the Corona Virus – 2019-nCoV is published by the CDC —…

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There are a lot of different ways to convert a .pdf doc into to a .jpg image file.   But, this is super quick and easy.    Once you convert your .pdf documents into .jpg image files  you can use them on social media, websites, blogs and even email.   The ultimate goal is to DRIVE TRAFFIC…

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  I love this time of year.   Don’t you?   It’s like a giant “reset button” for millions of people.  But, I’m not talking about simple New Year’s Resolutions.     Nope.   I’m referring to something different.   It’s a “reset button” for BUSINESS OWNERS like YOU.   From solo-preneurs to multi-facility owners.   If you’re an OWNER, you know it’s a “fluid process.”   And,…

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  I often talk about the “older” crowd… or the group to whom I prefer to use the label: “Masters of Life!”   And, the reason I talk about it so much is because that’s where the money is!   But, when I look at how the fitness industry is projected by the mainstream media,…

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  These FIVE (5) WORDS will not only level-up your business, but quite possibly….  change your life.    WARNING:   This will NOT blow your mind like some kind of epiphany.    I remember the first time I heard these 5 words.  It was NOT earth-shaking at all.    In fact, I couldn’t understand WHY anyone…

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The research is clear.   Based on primary marketing research studies as well as secondary studies from other marketing research organizations – there is a huge chasm between “consumer demand” and “service offerings” within our industry.   For 30 years the fitness industry has been slow to recognize, much less leverage, the opportunities associated with…

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  Recently, I learned a brand new term that relates to both Fitness and CRM.  But, first, a little background.   Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years.  And, some even longer.  In 2006, when she moved 30 miles away to open her new studio, half of…

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  I call it Super Coaching.  Others call it tough love.  Call it whatever you want!   But, when I ran our weight-management office in Newport Beach, CA back in the early 90’s – I was NOT AFRAID..!   That’s right… I was not afraid to look a parent (client) in the eyes and lay-down…

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  I know.  I know….   All the fitness sales gurus tell you that this business is all about sales…. as in “sales-driven.”   Well, that may be true for today and tomorrow… but, if you plan to have a long-term career as a health professional… then, you really need to take a longer view.  …

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  [Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!]   If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition…   And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…

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