The Journey

      I want to share with you something that a lot of marketing pros don’t talk about.   You’ve probably read or heard about the “client journey.”   And, that’s all fine and good assuming you have clients!   But…What About the “Prospect Journey?”   Lately, a ton of new consumer data has…

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How to Leverage Your “Mommy Issues” into Cold Hard Cash!

All that CASH FLOW started because of her mother.   This is an amazing journey.   Please allow me to provide the backdrop in order to put it in context…   Mothers and Daughters…   Being a male, I’ve never quite understood the relationship between daughters and mothers.    At times, the best of friends……

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The Client Support Email…

  I know. ​ It’s a pretty bold statement… ​ “the MOST IMPORTANT CLIENT EMAIL ever written!”   But, it’s true… based on the feedback I’ve received from my coaching clients who’ve used it – either as an email or snail mail. ​ And, I’m sharing it with you right now! ​ ✅ CLICK or TAP HERE…​ ​…

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Is THIS the FUTURE of FITNESS TRAINING…?

  There was a time, back when I was a personal trainer at Jack LaLanne’s European Health Spas (1978), that we simply handed out standardized workout plans and served more like “babysitters” than anything else.    We’ve come a long way, baby!   Today’s coaches and trainers possess an amazing wealth of knowledge — far…

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The NEW Health & Fitness Business Model

  Oh yes… in so many ways the health and fitness industry has remained the same for over 50 years.  Big box facilities, franchises, boutique studios,  independent trainers and coaches, etc.    It’s true that most the equipment (except free weights) has modernized with new designs and engineering —  but, it’s basically the same idea…

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3-Box Action Plan for Health Professionals

    The 3-Box Action Plan was shared with me by Heather Jenkins, a super successful health coach and studio owner operating out of 3,000 sq. ft. with two full-time staff/trainers.    She’s not a marketing expert or guru.   She’s just plain smart and knows how to make money in this crazy business.   Her…

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Above Average Health Professionals

  Let’s just assume you’re great at what you do.   You probably have one or more certifications. Perhaps a degree.   You probably attend conferences, workshops and seminars to improve and further your skill sets.    After all, as a modern health professional it’s super important to keep up with the latest research, techniques…

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The Amazing Power of Motivational Video

​   ❤️  Yes….. VIDEO is the most positive way to CONNECT with your audiences —> worldwide.   ✅  THE POWER OF POSITIVE MESSAGING: ​ There’s a reason why short, well-known quotes resonate with so many individuals – they succinctly capture profound truths about life, ambition, perseverance and the human spirit.   Here’s the absolute…

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3 Pillars Of Guaranteed Success!

    ​Listen, you already know that navigating the health and fitness industry is no walk in the park! ​ With 1,000’s of practitioners, countless methodologies and a booming interest in personal well-being, standing out and earning trust in this space can feel overwhelming – regardless of your qualifications and certifications. ​ If you’re a health related business owner…

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How to Attract a Mass Volume of Weight-Loss Clients

  Just 2 months ago, ​Annie Littlefield, a sports nutritionist/trainer read on our site that Weight-Loss is the second most popular topic in the world (behind wealth building).​ ​ So, she decided to send this letter out to 20 different family medical practices within a 30 mile radius of her market area. ​ ​👉 To…

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5 Advantages of an ONLINE Health Education Course

  It’s amazing how many health, fitness, wellness and medical professionals miss the opportunity to help their clients achieve their goals by not offering to educate them.   After all, KNOWLEDGE IS POWER.… right?   Here are five (5) advantages that go to those who choose to EMPOWER their clients, members and patients through an…

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Why Fitness Pros Should Offer Their Own Line of Nutritional Supplements

  Here are 10 compelling reasons why you, as a fitness pro, should consider offering your own branded line of nutritional supplements:   ✅  Offering Informed Solutions: Every individual has unique nutritional needs. By knowing your proprietary line of branded nutritional supplements, you can ensure that the supplements align perfectly with the training and nutrition…

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How to Get Fitness Leads and Referrals with UGC

  Check out this “secret sauce tactic!” 🚀   It’s not for everybody….. but, it generated a ton of new clients for one of my coaching clients, Robin Stinson (owner of RS Fitness – women only studio).   So, I’m going to share it with you in hopes that it will help your business, too.…

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Increase Your Fitness Brand Awareness and Increase Your Referrals

  In today’s digital age, having a strong online presence is vital for ALL health and fitness professionals.   Displaying your branded products and services on various platforms helps you establish a cohesive and recognizable brand identity.   This consistency is exactly what fosters trust among your future prospects, making them more likely to remember…

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The BODY-U CHALLENGE

  Honestly, “online courses” are super hot for “back-to-school” promotions.      Thanks to Shelly Yee, a successful Health Coach / Personal Trainer in NYC, I’m going to share with you a brilliant idea that’s perfect for this fall.      And, it actually generates money.     She turned her “online” ONBOARD 101 course into…

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When an Online Millionaire Speaks….

Throughout the world, he’s recognized as one of the top “online” marketers.   He’s also considered one of the most honest, high-integrity, no B.S. professionals on the web.   If you are a health professional and on the fence about offering your clients an “online course” — and whether or not it’s worth it…. then,…

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How Top Health Coaches Start a Client Transformation

Most clients have big expectations when they plunk down their money for a fitness, weight-management program or comprehensive health coaching program.   Interestingly… they never tell you “what” those expectations are.  Instead, they just keep it all in their heads.   In their minds, there is a certain weight (they have a number!) A specific…

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