Increase Your Fitness Brand Awareness and Increase Your Referrals

By ArtRothafel

  In today’s digital age, having a strong online presence is vital for ALL health and fitness professionals.   Displaying your branded products and services on various platforms helps you establish a cohesive and recognizable brand identity.   This consistency is exactly what fosters trust among your future prospects, making them more likely to remember…

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A Fitness Contrarian

By ArtRothafel

  I have to admit​… contrarian entrepreneurs are some of my favorite people. ​ You know the type… ​ They’re the ones who buck the popular trends and do things their own way. ​ You probably know a few…. Or, maybe you’re a contrarian, yourself! ​ Holly Mitterson, owner of a small women’s boutique studio in…

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Mandy’s Accidental Business Transformation

By ArtRothafel

WARNING:  This is a long post… but, I promise there is a HUGE PAYOFF!   – Art   Mandy has been a fitness partner with our company for over 15 years.   In that time, I’ve watched her transition through the “functional fitness” phase.  The Bootcamps.   Les Mills,  Zumba and Kickboxing.  At one point she…

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