Is Fitness Just Easy Money..? Ask a Wannabe!

    Can you imagine how great it would be if the fitness offering was the same as a bar?   Bartender: “What will it be gentlemen?” “Give me a Bud.  And, the same for my buddy here.” “O.K. that will be $7.00.”   (If a Club operated like a bar):   Front desk person:…

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How to Finally Crack the Code…

  Are you a health professional entrepreneur?   If so, maybe you can relate to this.   I remember it like it was yesterday.   I had just opened my MediCorp Nutrition & Lifestyle business in Newport Beach, California (1991).   There was so much to do.   I was drowning in constant overwhelm.   To manage it,…

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How to Blow It Up with Your Own Content..!

  A while back I went to visit some friends at their studio in S. California.     Up on the wall was a 65″ flat screen TV with the ONBOARD 101 displayed on the screen.  Wow… it looked very professional and impressive.   During a private one-on-one or small group session, they display the current chapter on the…

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How to make BIG DECISIONS — are you in?

  Quite often a single decision changes a person’s business… and his or her life… FOREVER!   How about marriage?  That’s a big one!   What about quitting the 9-5 job to start your own business?  Big decision… right?   Whoa…. and having kids..?  Totally life-changing!   The ability to make BIG DECISIONS is one…

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You’re Just One Word Away from Being a 7-Figure Fitness Business

You’re Just One Word Away from Being a 7-Figure Fitness Business I’ve been in the fitness business since 1978 when I worked the floor as a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, California. In that time I’ve seen plenty of fitness professionals get super wealthy.  While at the same time,…

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How to Rise Above Your Competition

  Is the personal training business beginning to look like this?   Everyone fishing off the same pier…  with the same equipment…. for the same fish… the same way!   Sometimes, it feels like it.  Do you think so, too? Right now, there are thousands of trainers pitching all kinds of  “Low Barrier Offers” just…

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The Most Overlooked Marketing Tactic (even missed by experts)

Today,  I’m going to share with you THE BEST advice ever – especially if you plan — or, are already on your way to building a 6-figure health coaching or fitness business  – whether it’s “online” or “brick and mortar” or both!   This “golden nugget” of advice has NOTHING to do with selling anything. …

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The Truth About Online Health and Fitness Businesses

Whether you’re a personal trainer, health coach, studio /club owner or any other certified  health professional — you’re probably thinking about starting some sort of “online” business as a way to generate more revenue. Am I right? Would you like to know the TRUTH about building an “ONLINE” business? It Starts Here… Almost every day…

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The Flip-Side of Fitness Apps

Interesting.  This explains a lot —  and it comes with a dose of REALITY! Despite all the hype and momentum surrounding fitness apps, wearables and other fitness technology, they’re NOT for everybody. Here’s the bottom line:  They’re absolutely awesome for some folks and completely useless for others. We recently supplied a major consumer market research…

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