Physical vs. 100% Online Training

  Thinking About Taking Your Training Business 100% Online..?   By now, you’ve certainly noticed how “DIGITAL” our industry has become — especially post pandemic!   I know I sure have.     In fact, I’ve contributed to it… a lot!   But, like all new things, there’s a LEARNING CURVE.    And, just as in…

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Step #2 – Relationship Marketing – ESP

  As we ALL enter this “New World” of fitness marketing, I hope YOU are convinced of the absolute importance of your email.   To understand the difference between “Legacy Marketing” and “New World Marketing” please CLICK or TAP HERE…   To read STEP #1 please CLICK or TAP HERE…   There are many fitness…

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“ONLINE” FITNESS HEROES…

  Two weeks ago, after realizing how this virus was going to impact our industry, I was compelled to give back to the community.    So, I opened up ONBOARD-101 for FREE. ​ No strings attached. No credit card requirement. No obligations. Just sign-up and send your logo! ​ As a comprehensive, “ONLINE” INTERACTIVE TOOL, it’s a perfect “SOLUTION” for clubs, studios,…

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How Fit Pros Should Navigate a Post COVID-19 World

    To say it’s a “NEW WORLD”… is an understatement.   No matter what type of health professional you are, your business is forever changed.   Most notably, you now know the absolute necessity of your business being able to offer services and products “online.”     If you think for one second that this…

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Take Advantage of ONBOARD-101 for FREE

  Still not getting the ONLINE traffic you want and need during this crisis?   Here’s how to ADD VALUE to your online workouts and/or live streaming events.   Take advantage of the ONBOARD 101 FREE TRIAL.   And, it’s a whole lot EASIER than trying to configure ZOOM or other streaming tech!   In…

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How to Drive Traffic To Your Website

  Rule #1 for all “Online Businesses” as well as physical businesses attempting to boost their “online presence” is:    Blog, Blog, Blog!   And, then:  Post, Post, POST on social media! Here’s Why…   Brand Engagement: As an online marketer, one of your biggest priorities is to keep people ENGAGED with YOUR BRAND.    In…

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How Today’s Fit Pros Invest For Success ONLINE….

  I just love the way this question was “framed” and presented to me.    “Would you invest $60 dollars to generate $199 (gross) $139 (net profit)?”    That’s not a bad return on investment.  Especially if it doesn’t require any effort or time. That’s exactly the question that Marcie Whitman asked me the other day……

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Don’t Do What I Just Did…

I hate making mistakes.   Not the, “Regrets.. I have a few…” type mistakes.   I’m talking about the earth-shaking, life-changing, “Holy crap, why didn’t I do this before?” type mistakes where you absolutely know it would have made a difference in your business —  and your life.   I call them “Mistakes of Omission.”   And, I want…

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Get Branded for Fitness Referrals, Fitness Revenue and Fitness Retention

Do YOU want to generate new profits? Do YOU want to build referrals? Do YOU want to increase retention? Do YOU seriously want to increase margins, grow your business and add value to your BRAND?   Do YOU want to differentiate yourself from all competitors..? Are YOU ready to play “big league ball” as a world-class marketer..? Then, get up from whatever you’re doing, right now… and observe what the most successful businesses do with their brands.  GO TO YOUR NEAREST APPLE STORE!…

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How to make BIG DECISIONS — are you in?

  Quite often a single decision changes a person’s business… and his or her life… FOREVER!   How about marriage?  That’s a big one!   What about quitting the 9-5 job to start your own business?  Big decision… right?   Whoa…. and having kids..?  Totally life-changing!   The ability to make BIG DECISIONS is one…

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How Top Fit Pros Generate Quiet, Sexy Money!

  If you’ve known me for a while, you know I love technology.    Heck, I’ve been developing software for the health and fitness community since 1995!   But, when you read this…. you might think I talk out both sides of my mouth.   Here’s why….   As much as I love technology… I’ll…

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How to Retain Your Training Clients – The 4 Secrets

  If you run a health club, a studio, a training company or any kind of health related business… then just like me.. you know the importance of the 3R’s   Retention Referrals Revenues Am I right?   So, let me share with you 4 Absolute Truths about fitness retention, fitness referrals and fitness revenue…

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How to Generate INSTANT Revenue

I’m really excited to share something with you that could seriously INCREASE YOUR REVENUE…  INSTANTLY!    And, “it” was reinforced when I sat in on a webinar hosted by Alicia Streger as she interviewed Rick Streb who runs a successful studio and owns ProDiets.com   Rick’s a seasoned pro with lots of business savvy.  So, I…

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How To Generate Gazillions of Qualified Fitness Leads

Whether you do business in a physical location or 100% online – your highest priority is LEAD GENERATION.   Here’s how one of the smartest, most creative trainers generated more than 2,000 qualified leads in less than 3 months.   Marcie Goodwin owns a small studio in Virginia. She’s been an ONBOARD 101 administrator for 3 years,…

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What and How to Sell Online…

  The online business model…. WOW!..   I’m serious….  it’s really gaining momentum!   Have you taken a long, hard look at how much the Fitness Studio, Personal Training and Health Coaching business models are changing?   Especially among the entrepreneurial group of health and fitness professionals who see the advantages of marketing and selling…

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How to INCREASE the Lifetime Value of Your Clients…

I recently received a phone call from one the world’s most respected personal development experts.   And the secret he shared with me could 2X your business growth and sales revenue.   No, it was NOT Anthony Robbins or Jim Rohn or Dan Kennedy or Brian Tracy.. but he’s in that tier…  so, you can…

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How to “Mindset” Your Fitness Business

  No matter where we are in the calendar year… here’s the BIG QUESTION:    Where are YOU and YOUR BUSINESS headed?   Is THIS going to be your BREAKOUT YEAR?   Or, is THIS YEAR going to end-up the exact same as LAST YEAR..?   Perhaps, you’re a little bit like me.   In…

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What Type of Online Fitness Business Do You Want?

For many, just the topic of “online business” is confusing… or, at best, a very gray area. That’s because it means different things to different people. Different Strokes… For example, if I ask a personal trainer or health coach about his or her online business, it often revolves around him or her using an app…

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How External Links HURT Your Business

Have you ever asked this question of someone: “Why are we doing it this way?” Only to be given the absolute worst answer ever: “Because we’ve ALWAYS done it THAT WAY!” Yes… it’s true with so many things.  But, nowhere is it more evident than with website developers / designers and templates. I am going…

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3 EZ Downloads for Your Fitness Marketing

  If you’re growing your fitness business and recognize the value of building equity into your brand, then these FREE DOWNLOADS will help.  It’s all about keeping your current clients and prospect ENGAGED with your business.   It will help stimulate fitness referrals, fitness retention and, of course, fitness revenue.    Just grab our most…

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Health Coach Online Profit Model

Yes…. Even I was shocked.  And, at my age, I don’t shock easily!   One of our health coach fitness partners who was a very early adopter of ONBOARD 101 and the MAP System — — may have opened Pandora’s Box and unleashed the massive income potential of these online platforms — beyond what I…

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