Physical vs. 100% Online Training

  Thinking About Taking Your Training Business 100% Online..?   By now, you’ve certainly noticed how “DIGITAL” our industry has become — especially post pandemic!   I know I sure have.     In fact, I’ve contributed to it… a lot!   But, like all new things, there’s a LEARNING CURVE.    And, just as in…

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Step #2 – Relationship Marketing – ESP

  As we ALL enter this “New World” of fitness marketing, I hope YOU are convinced of the absolute importance of your email.   To understand the difference between “Legacy Marketing” and “New World Marketing” please CLICK or TAP HERE…   To read STEP #1 please CLICK or TAP HERE…   There are many fitness…

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“ONLINE” FITNESS HEROES…

  Two weeks ago, after realizing how this virus was going to impact our industry, I was compelled to give back to the community.    So, I opened up ONBOARD-101 for FREE. ​ No strings attached. No credit card requirement. No obligations. Just sign-up and send your logo! ​ As a comprehensive, “ONLINE” INTERACTIVE TOOL, it’s a perfect “SOLUTION” for clubs, studios,…

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How Fit Pros Should Navigate a Post COVID-19 World

    To say it’s a “NEW WORLD”… is an understatement.   No matter what type of health professional you are, your business is forever changed.   Most notably, you now know the absolute necessity of your business being able to offer services and products “online.”     If you think for one second that this…

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Take Advantage of ONBOARD-101 for FREE

  Still not getting the ONLINE traffic you want and need during this crisis?   Here’s how to ADD VALUE to your online workouts and/or live streaming events.   Take advantage of the ONBOARD 101 FREE TRIAL.   And, it’s a whole lot EASIER than trying to configure ZOOM or other streaming tech!   In…

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How to Drive Traffic To Your Website

  Rule #1 for all “Online Businesses” as well as physical businesses attempting to boost their “online presence” is:    Blog, Blog, Blog!   And, then:  Post, Post, POST on social media! Here’s Why…   Brand Engagement: As an online marketer, one of your biggest priorities is to keep people ENGAGED with YOUR BRAND.    In…

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How Today’s Fit Pros Invest For Success ONLINE….

  I just love the way this question was “framed” and presented to me.    “Would you invest $60 dollars to generate $199 (gross) $139 (net profit)?”    That’s not a bad return on investment.  Especially if it doesn’t require any effort or time. That’s exactly the question that Marcie Whitman asked me the other day……

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Don’t Do What I Just Did…

I hate making mistakes.   Not the, “Regrets.. I have a few…” type mistakes.   I’m talking about the earth-shaking, life-changing, “Holy crap, why didn’t I do this before?” type mistakes where you absolutely know it would have made a difference in your business —  and your life.   I call them “Mistakes of Omission.”   And, I want…

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