The NEW Health & Fitness Business Model

  Oh yes… in so many ways the health and fitness industry has remained the same for over 50 years.  Big box facilities, franchises, boutique studios,  independent trainers and coaches, etc.    It’s true that most the equipment (except free weights) has modernized with new designs and engineering —  but, it’s basically the same idea…

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Above Average Health Professionals

  Let’s just assume you’re great at what you do.   You probably have one or more certifications. Perhaps a degree.   You probably attend conferences, workshops and seminars to improve and further your skill sets.    After all, as a modern health professional it’s super important to keep up with the latest research, techniques…

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Why Fitness Pros Should Offer Their Own Line of Nutritional Supplements

  Here are 10 compelling reasons why you, as a fitness pro, should consider offering your own branded line of nutritional supplements:   ✅  Offering Informed Solutions: Every individual has unique nutritional needs. By knowing your proprietary line of branded nutritional supplements, you can ensure that the supplements align perfectly with the training and nutrition…

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How to Get Fitness Leads and Referrals with UGC

  Check out this “secret sauce tactic!” 🚀   It’s not for everybody….. but, it generated a ton of new clients for one of my coaching clients, Robin Stinson (owner of RS Fitness – women only studio).   So, I’m going to share it with you in hopes that it will help your business, too.…

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A Fitness Contrarian

  I have to admit​… contrarian entrepreneurs are some of my favorite people. ​ You know the type… ​ They’re the ones who buck the popular trends and do things their own way. ​ You probably know a few…. Or, maybe you’re a contrarian, yourself! ​ Holly Mitterson, owner of a small women’s boutique studio in…

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