By now, you know how much I preach about going out and presenting the TRUTH about Weight-Management and Lifestyle.   But, I also know that it’s time consuming and requires a lot of creativity, effort and discipline to pull it off.   So, I want to share with you some of the best lines…

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  I can save more than $1,000,000,000 in nutritional research and health care.   Really. I’m serious.   Just allow me to conduct the research. Here’s my first complex research experiment:   Place an apple in one hand and a cupcake in the other.   Then, ask a 5-year old which is healthier. The toddler…

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  O.K., O.K…..  Maybe not the “All-Time World’s Smartest Trainer” by your own definition.   But, certainly one of the smartest, most cleaver and profitable marketing approaches I’ve heard about in a long time.     In just one month, it resulted in 27 new clients!   Yes, that’s right. 27 new clients!   One…

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Part of my business career was to serve as owner of a weight-management business in Newport Beach, CA., back in 1989.   Our staff conducted the nutrition side of things and we outsourced the activity and exercise to the absolute best trainers we could find.   We achieved outstanding results with our clients.  And, we…

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  One of the biggest opportunities in the industry is curriculum-based Health Education.  You’re either “into it” or you’re not.  It’s that simple.   The Dumbing Down of Fitness   After 30 years in this business one of the most significant changes I’ve witnessed is the “dumbing down” of the public in regard to their…

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  Trust me… You’ve got ’em!   I may have told you how I owned and operated a Weight-Management office in Newport Beach, California during the late 80’s and early 90’s.   I received several emails asking if I would share some of the challenges and obstacles we faced and how we overcame them.  …

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Most clients have big expectations when they plunk down their money for a fitness, weight-management program or comprehensive health coaching program.   Interestingly… they never tell you “what” those expectations are.  Instead, they just keep it all in their heads.   In their minds, there is a certain weight (they have a number!) A specific…

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  Most people hate being duped!  Don’t you?   So, when consumers choose a program to help them lose weight (there are hundreds of options) there should be two red flags that help them with the decision-making process.   Just these two red flags should weed out more than 90% of the available programs.  …

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    Back in the “day” the competitive landscape for weight-management programs and services was pretty well defined.  It basically looked like this: Commercial Weight Loss Centers (Jenny Craig, Weight Watcher’s, NutriSystem)   Hospital Weight Loss Programs (Medifast, Optifast, etc.)   Magic Pills & Drinks (fen-Phen, Slimfast, Hydroxycut,  etc.   Fitness-based Weight–Management Programs   Now,…

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How many times have you seen this old pitch: “Lose 10 lbs in 2 Weeks!” Or,“Lose 30 lbs in 30 Days!”   Then, of course, there are all the magic pill offers accompanied with bogus before and after pictures and it goes on and on… It’s like the never-ending marketing campaign from HELL!   All…

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