JJ Johnson is.  At least within his market area.  His branding is impressive.   JJ is a sophisticated marketer and understands the value of imprinting his brand on his clients and members.  But it wasn’t always this way.   How did JJ become famous?  It’s all about capturing “mind-share.”   Who’s Captured Your Mind?…

Read More

  Thinking About Taking Your Training Business 100% Online..?   By now, you’ve certainly noticed how “DIGITAL” our industry has become.   I know I sure have.     In fact, I’ve contributed to it… a lot!   But, like all new things, there’s a LEARNING CURVE.    And, just as in life, there’s a BALANCE. …

Read More

  I talk a lot about branding.    And, believe me, I know it’s a tough subject in an industry that is almost 100% sales driven.    It is not lost on anyone that sales is the life blood of your business.    Cash baby!   But, listen.  If you plan to be in business…

Read More

  About 15 years ago, I talked about a special group of fitness professionals who we labeled, “Next Generation Trainers.”  They were the pros who were early adopters.   They were the first to embrace technology.   They were the first to initiate bootcamps, kickboxing and yoga programs.   They were the first to do many things…

Read More

  In our seminars for weight-management and healthy lifestyle, we like to pass along a little calculation during our opening remarks.   We ask the audience these specific questions:   How many of you consistently workout 7 days a week..?   A very small number of hands go up….   How many of you consistently…

Read More

  This is  from a lengthy email I recently received from a very experienced and successful club owner.  I consulted this owner from time to time over the past 15 years.    If you own a studio or club, I hope you find this as interesting as I find it gratifying.  —  Art —————– Dear…

Read More

  By now, you know how much I preach about going out and presenting the TRUTH about Weight-Management and Lifestyle.   But, I also know that it’s time consuming and requires a lot of creativity, effort and discipline to pull it off.   So, I want to share with you some of the best lines…

Read More

I’m asking you to THINK about THIS again.

MARKETING is a conveyor belt. The sales and marketing strategies you think about and plan today typically come off the conveyor belt 8 to 12 weeks later. So, seriously, have you asked yourself this:

Read More

  When I was 22 years old, a friend of mine named Tommy Jordan, who was just a few years older, got a job in sales at a Jack LaLanne’s European Health Spa.    I laughed because he was so shy.  I mean downright timid!   Within two years he was running the place and…

Read More

  At first, it was hard to believe. But then, again, there are some really smart fit pros and health coaches in our industry.   And they use their creativity to help leverage their branded fitness products into some very effective branded fitness marketing.   It also explains why Erica will become a gazillionaire if she…

Read More