She Just Said “No!”

  Talk about easy money…   Jamie Wilson runs groups (8-12) at her studio in Florida and made an extra $200 in less than 5-minutes.    When we spoke the other day, she told me that most of her clients were using MyFitnessPal or MapMyFitness or some other app like FitBit — and it was…

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How Fit Pros Should Navigate a Post COVID-19 World

    To say it’s a “NEW WORLD”… is an understatement.   No matter what type of health professional you are, your business is forever changed.   Most notably, you now know the absolute necessity of your business being able to offer services and products “online.”     If you think for one second that this…

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How to Build Your Online Fitness Tribe

  By now, you’re well aware the fitness business is rapidly changing.    One of the biggest changes is going to come from small clubs, studios, boot camps and spas that have figured out how to run both a “Physical Training Business” and an “Online Coaching Business” at the same time.   Is it happening…

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Is Fitness Just Easy Money..? Ask a Wannabe!

    Can you imagine how great it would be if the fitness offering was the same as a bar?   Bartender: “What will it be gentlemen?” “Give me a Bud.  And, the same for my buddy here.” “O.K. that will be $7.00.”   (If a Club operated like a bar):   Front desk person:…

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Show Me The Money

  I often talk about the “older” crowd… or the group to whom I prefer to use the label: “Masters of Life!”   And, the reason I talk about it so much is because that’s where the money is!   But, when I look at how the fitness industry is projected by the mainstream media,…

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Who Wants to Make More Money?

  What business owner doesn’t want – or need – to make more money?   Have you ever wondered why some owners make more money than others?  I can tell you without hesitation that it’s all about taking action. (I know you’ve heard this before!)   So, here are some of the ways “ACTION TAKERS”…

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8 New Recipes and 5 Free Downloads!

    Yum…Yum…!   We just released eight (8) new recipes:  EZ Classic Chili Protein Pancakes Green Bean Stir Fry Couscous Fruit Salad Baked Curried Brown Rice & Lentil Barley Brown Rice Pilaf Lemon Rice Brown Rice Goat Cheese Cakes   You can view them (in RED) on the demo website: Digital Welcome Kit.com.   If you have your own DIGITAL…

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The 5 Huge Marketing Advantages of YOUR BRAND

  I talk a lot about branding.    And, believe me, I know it’s a tough subject in an industry that is almost 100% sales driven.    It is not lost on anyone that sales is the life blood of your business.    Cash baby!   But, listen.  If you plan to be in business…

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Fitness Lemons to Lemonade

  This is  from a lengthy email I recently received from a very experienced and successful club owner.  I consulted this owner from time to time over the past 15 years.    If you own a studio or club, I hope you find this as interesting as I find it gratifying.  —  Art —————– Dear…

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