Avoid These 3 Fitness Business Traps….

  I was recently reminded of Jenny Swanson – a small studio owner in Tulsa, Oklahoma.   She told me that sometimes she feels like she’s wading through quicksand in her business.   And, the harder she tries, the more stuck she becomes!   “This sucks, Art! What am I doing wrong?”   I always…

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Find Your Fitness Niche

Find Your Fitness Niche…. ​ Sure… you can probably take just about anybody and train them toward better health. ​ But that kind of “generalization” also means you’re competing with 100% of all clubs, studios and other fitness professionals. ​ So, how do you differentiate yourself from the competition? ​ 🚀 Add a niche to…

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Five (5) Digital Truths

​ Did you know there are thousands of health and fitness professionals who, unknowingly, make the same mistakes with their digital marketing? ​ Most often, it’s because their websites sites were designed by “non-fitness” developers who don’t really understand our business. ​ Or, it’s because the fitness business owner was talked into a digital “lead generating system” – (that actually…

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The Journey

      I want to share with you something that a lot of marketing pros don’t talk about.   You’ve probably read or heard about the “client journey.”   And, that’s all fine and good assuming you have clients!   But…What About the “Prospect Journey?”   Lately, a ton of new consumer data has…

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The Client Support Email…

  I know. ​ It’s a pretty bold statement… ​ “the MOST IMPORTANT CLIENT EMAIL ever written!”   But, it’s true… based on the feedback I’ve received from my coaching clients who’ve used it – either as an email or snail mail. ​ And, I’m sharing it with you right now! ​ ✅ CLICK or TAP HERE…​ ​…

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Is THIS the FUTURE of FITNESS TRAINING…?

  There was a time, back when I was a personal trainer at Jack LaLanne’s European Health Spas (1978), that we simply handed out standardized workout plans and served more like “babysitters” than anything else.    We’ve come a long way, baby!   Today’s coaches and trainers possess an amazing wealth of knowledge — far…

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The NEW Health & Fitness Business Model

  Oh yes… in so many ways the health and fitness industry has remained the same for over 50 years.  Big box facilities, franchises, boutique studios,  independent trainers and coaches, etc.    It’s true that most the equipment (except free weights) has modernized with new designs and engineering —  but, it’s basically the same idea…

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3-Box Action Plan for Health Professionals

    The 3-Box Action Plan was shared with me by Heather Jenkins, a super successful health coach and studio owner operating out of 3,000 sq. ft. with two full-time staff/trainers.    She’s not a marketing expert or guru.   She’s just plain smart and knows how to make money in this crazy business.   Her…

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How to Get Fitness Leads and Referrals with UGC

  Check out this “secret sauce tactic!” 🚀   It’s not for everybody….. but, it generated a ton of new clients for one of my coaching clients, Robin Stinson (owner of RS Fitness – women only studio).   So, I’m going to share it with you in hopes that it will help your business, too.…

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A Fitness Contrarian

  I have to admit​… contrarian entrepreneurs are some of my favorite people. ​ You know the type… ​ They’re the ones who buck the popular trends and do things their own way. ​ You probably know a few…. Or, maybe you’re a contrarian, yourself! ​ Holly Mitterson, owner of a small women’s boutique studio in…

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Email: Offer vs. Nurture

  There are two (2) types of very necessary emails that all health professionals, including you, should be sending out. ​ OFFER vs. NURTURE ​ There’s a huge difference between an Offer Campaign and a Nurture Campaign. ​ And, you should definitely be using BOTH. ​ OFFER CAMPAIGNS… ​ These are a carefully composed series…

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Is Fitness Branding a Hoax?

  All This Talk About “BRANDING…”   This topic is near and dear to my heart since it’s been part of my professional career for more than 35 years – so this may be a bit of a rant — or at the very least — a “wake-up call.”   First off, it seems that…

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First Impressions

  It’s amazing how many health and fitness professionals actually DEVALUE themselves. ​ It’s true. ​ And, I know why. ​ Much of it’s due to those outside “voices” like movies, television, magazines, the internet and other media that attempt to DEFINE who we are. ​ You’ve probably seen how they portray personal trainers and coaches as “boneheads” or “airheads.” ​ After…

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Winners and Losers

  Yes… there are “winners” and “losers” in this world. ​ As athletes, coaches and entrepreneurs – we are accustomed to these labels. ​ But, in our everyday lives that kind of stereotyping is too binary. Like black and white. ​ In the real world most of us possess winning and losing “behaviors.” ​ We have BOTH! ​ EXAMPLES… ​ Maybe you…

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How to Get Medical Referrals

  Tim McLaughlin, a fitness coach in the Minneapolis/St. Paul area has generated over $40,000 of new business via Onboard 101 as a LEAD MAGNET. ​ Here’s what he told me: ​ ” … I just simply followed your videos… especially #4 the Free Model because I knew I was going to use Onboard 101 as a lead magnet.”   Tim compiled…

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Believe…

  Have you watched the series, Ted Lasso? ​ If so, you’ll relate. ​ If not, the only thing you need to know is that above his door is a yellow sign with blue, hand-written letters that reads: ​ BELIEVE. ​ It’s the centerpiece of the entire series. ​ Yes…. BELIEF is POWERFUL. ​ * To believe in yourself.…

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Beyond WHY is “WHO!”

  It’s true, that the “riches are in the niches!” It starts with determining who your ideal client is by: ✅ Age ✅ Sex ✅ Marital Status ✅ Physical Condition ✅ Affluence ✅ Etc.   And, then that info is cross-referenced with the type of programming or coaching you offer. ✅ One-on-One ✅ Partner ✅…

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Could THIS be YOUR Opportunity…?

​ ​Honestly, I can’t remember when we’ve ever been put through such a “stress test” as the “Cron” continues to infect the world and impact our businesses! ​ Nonetheless, you, me and health professionals around the globe continue to “carry on” — and in some cases, even thrive! ​ If that’s you, then, you should be proud! (thousands of fitness businesses have not…

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How to Earn $921.91 per Hour in Your Spare Time

What the….? Did you ever meet somebody who just seems to make money no matter what?  Seems unfair… but, that’s Jim Jennings.  I’ve known Jim since 1992 and I’ve witnessed how everything he touches turns to “gold.”   His “Fountain of Youth” program is no exception.   Here’s the math and then the details. Fountain…

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2 Amazing Fitness Boot Camp HACKS…

Listen to this!   Lou Ann Spencer operates a Super Body Boot Camp.   Talk about the “real deal” and crazy fitness retention rates!   I couldn’t believe it when I first heard about this, but when she called for more Journals… I asked a few questions. I wonder how many other Fit Pros and…

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She Just Said “No!”

  Talk about easy money…   Jamie Wilson runs groups (8-12) at her studio in Florida and made an extra $200 in less than 5-minutes.    When we spoke the other day, she told me that most of her clients were using MyFitnessPal or MapMyFitness or some other app like FitBit — and it was…

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