The Younger Fitness Enthusiasts – Gen Z and Millennials

Here’s what the most recent market research is telling our industry:

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When it comes to health and wellness, the younger generations, including Gen Z and Millennials, prioritize:
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✅ preventive care

✅ personalization

✅ innovation

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Their preferences also highlight a desire for community connection and experiential services rather than just products. So, if you’re targeting this market, it’s suggested to focus on:

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✅ authenticity

✅ social responsibility

✅ tech-enabled personalization

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Here are a few examples of offerings targeted toward Gen Z and Millennials:
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✅ Coaching mindfulness, gratitude and stress management

✅ Functional foods like teas, superfood blends and protein powders

✅ Subscription meal kits for healthy eating (affiliate commission programs)

✅ Promotion of gratitude and positivity through apps, videos, emails, blog posts, etc.

✅ Online courses and/or coaching in areas like mindfulness, nutrition and sleep optimization.

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Perhaps these offerings are not the right fit for your current clients.

However, if you aim to attract the younger generations, then perhaps they’re worth investigating.