The Younger Fitness Enthusiasts – Gen Z and Millennials

 

Here’s what the most recent market research is telling our industry:

When it comes to health and wellness, the younger generations, including Gen Z and Millennials, prioritize:

✅ preventive care

✅ personalization

✅ innovation

Their preferences also highlight a desire for community connection and experiential services rather than just products. So, if you’re targeting this market, it’s suggested to focus on:

✅ authenticity

✅ social responsibility

✅ tech-enabled personalization

Here are a few examples of offerings targeted toward Gen Z and Millennials:

✅ Coaching mindfulness, gratitude and stress management

✅ Functional foods like teas, superfood blends and protein powders

✅ Subscription meal kits for healthy eating (affiliate commission programs)

✅ Promotion of gratitude and positivity through apps, videos, emails, blog posts, etc.

Online courses and/or coaching in areas like mindfulness, nutrition and sleep optimization.

Perhaps these offerings are not the right fit for your current clients.

 

However, if you aim to attract the younger generations, then perhaps they’re worth investigating.

 

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