Here’s a note I received from Anthony Leister, one of our fitness partners.  He owns 2 boutique studios that cater to the 35+ crowd. ————————– Hey Art,   This may be perceived as a bait and switch, although I personally see it as helping my members get the results they came here for. …

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  Rule #1 for all “Online Businesses” as well as physical businesses attempting to boost their “online presence” is:    Blog, Blog, Blog!   And, then:  Post, Post, POST on social media! Here’s Why…   Brand Engagement: As an online marketer, one of your biggest priorities is to keep people ENGAGED with YOUR BRAND.    In…

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  Have you ever heard the term “multi-dosing” as it relates to nutritional supplements? If not, you’re certainly not alone.   Not surprisingly, more than 99% of people do NOT multi-dose.  So, before I explain the rationale, allow me to offer some background.   A Little History…   Before World War II the extent of…

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  Want to see something amazing?   Try this little experiment.    Google these three words:  Body Transformation Challenge.   In less than a second Google delivered more than 120,000,000 results!    YIKES…!  What does that tell you about our industry?     For me… it makes me feel like I’m just following the crowd.   Talk about…

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  Are your sales and marketing strategies just plain OLD and STALE..?   Do you feel like no matter what you do… it’s not very effective at converting prospects into clients?   Unfortunately, there are so many outdated, legacy sales techniques that simply don’t translate well in today’s modern markets.   It’s particularly true these days…

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  Do you feel like your fitness business isn’t growing as fast as you’d hoped?   Perhaps you find yourself competing in the “price wars” and forced to offer 4-Week Body Transformation Challenges with a “money-back” guarantee just to maintain some cash flow.   Then, you hope some of the participants will sign-up for longer…

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It’s a funny world.    Things come and go… and then come again.   A few years ago I received a promo about an upcoming concert in the desert — Coachella, CA.   It was one of the biggest concerts, EVER!   And, look who it was!   Hell, I’m 66 and first saw the…

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  Call it whatever you want…    —>  Health Club Retention, Health Club Referrals, Health Club Revenue… or    —>  Personal Training Retention, Personal Training Referrals, Personal Training Revenue… or    —>  Fitness Studio Retention, Fitness Studio Referrals, Fitness Studio Revenue…    It doesn’t really matter.   You can see the common goals are the…

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3 Words Present. Convert. Deliver.   There they are.  The THREE WORDS the most successful fitness professionals will live by this year.   These THREE WORDS will become their THEME.   Their MANTRA.   And, if you’re interested in making mucho dinero…  they should become YOUR THREE WORDS, too!   Here’s why….    It’s because they will offset these other three words — or…

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