I love this time of year.   Don’t you?   It’s like a giant “reset button” for millions of people.  But, I’m not talking about simple New Year’s Resolutions.     Nope.   I’m referring to something different.   It’s a “reset button” for BUSINESS OWNERS like YOU.   From solo-preneurs to multi-facility owners.   If you’re an OWNER, you know it’s a “fluid process.”   And,…

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  I often talk about the “older” crowd… or the group to whom I prefer to use the label: “Masters of Life!”   And, the reason I talk about it so much is because that’s where the money is!   But, when I look at how the fitness industry is projected by the mainstream media,…

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  These FIVE (5) WORDS will not only level-up your business, but quite possibly….  change your life.    WARNING:   This will NOT blow your mind like some kind of epiphany.    I remember the first time I heard these 5 words.  It was NOT earth-shaking at all.    In fact, I couldn’t understand WHY anyone…

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  Recently, I learned a brand new term that relates to both Fitness and CRM.  But, first, a little background.   Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years.  And, some even longer.  In 2006, when she moved 30 miles away to open her new studio, half of…

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  I know.  I know….   All the fitness sales gurus tell you that this business is all about sales…. as in “sales-driven.”   Well, that may be true for today and tomorrow… but, if you plan to have a long-term career as a health professional… then, you really need to take a longer view.  …

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  What business owner doesn’t want – or need – to make more money?   Have you ever wondered why some owners make more money than others?  I can tell you without hesitation that it’s all about taking action. (I know you’ve heard this before!)   So, here are some of the ways “ACTION TAKERS”…

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  I was at dinner the other night with an old friend who is not involved in the fitness trade.     Nonetheless, we ended up talking about fitness because he was asking my advice about personal trainers.    He needs one.   In the midst of the conversation he blurted out, … a personal trainer…

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  About 15 years ago, I talked about a special group of fitness professionals who we labeled, “Next Generation Trainers.”  They were the pros who were early adopters.   They were the first to embrace technology.   They were the first to initiate bootcamps, kickboxing and yoga programs.   They were the first to do many things…

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I’m asking you to THINK about THIS again.

MARKETING is a conveyor belt. The sales and marketing strategies you think about and plan today typically come off the conveyor belt 8 to 12 weeks later. So, seriously, have you asked yourself this:

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  WOW…!  —> This headline generated more than $25,000 in sales in just ONE DAY!   Maybe its been done before, but, in my 25 years of fitness marketing, I’ve never seen anything like it.   Listen… I’m not a big fan of “bait and switch” type advertising. Or, the parsing of words. It’s just…

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