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A Fitness Contrarian

I have to admit… contrarian entrepreneurs are some of my favorite people. You know the type… They’re the ones who buck the popular trends and do things their own way. You probably know a few…. Or, maybe you’re a contrarian, yourself! Holly Mitterson, owner of a small women’s boutique studio in…

Is Fitness Branding a Hoax?

All This Talk About “BRANDING…” This topic is near and dear to my heart since it’s been part of my professional career for more than 35 years – so this may be a bit of a rant — or at the very least — a “wake-up call.” First off, it seems that…

The BEST Lines About Weight Loss..!

Whether it’s sales presentations or full-on seminars… you might get a kick out of some of the things our fitness partners have said. Some are really funny. And some are insightful. Most statements were made to explain BODY TRANSFORMATIONS and WEIGHT-MANAGEMENT to a consumer audience. Here are just a few we’ve collected: ———————————————— Benni Saskin at…

Say Good-bye to the “One-Trick” Health & Fitness Professional

Do you remember… … the time when a personal trainer could simply sell personal training sessions… and that was it! Or, when clubs could simply sell memberships…. get the EFT rolling… and call it a day! The entire business model was essentially based on a single revenue stream. Our industry was a “one trick pony” and everybody stayed out of each other’s way. …

The Power Shift

Here’s the thing… Thousands of fitness business owners don’t see it happening. That’s because it’s gradual… like declining eyesight. But, there’s a POWER SHIFT happening right now..! And, the marketing-savvy health and fitness business owners will leverage it to their advantage. What’s a POWER SHIFT? A BRIEF HISTORY OF THE EVER-EVOLVING…

Beyond WHY is “WHO!”

It’s true, that the “riches are in the niches!” It starts with determining who your ideal client is by: ✅ Age ✅ Sex ✅ Marital Status ✅ Physical Condition ✅ Affluence ✅ Etc. And, then that info is cross-referenced with the type of programming or coaching you offer. ✅ One-on-One ✅ Partner ✅…

How to Earn $921.91 per Hour in Your Spare Time

What the….? Did you ever meet somebody who just seems to make money no matter what? Seems unfair… but, that’s Jim Jennings. I’ve known Jim since 1992 and I’ve witnessed how everything he touches turns to “gold.” His “Fountain of Youth” program is no exception. Here’s the math and then the details. Fountain…

2 Amazing Fitness Boot Camp HACKS…

Listen to this! Lou Ann Spencer operates a Super Body Boot Camp. Talk about the “real deal” and crazy fitness retention rates! I couldn’t believe it when I first heard about this, but when she called for more Journals… I asked a few questions. I wonder how many other Fit Pros and…

She Just Said “No!”

Talk about easy money… Jamie Wilson runs groups (8-12) at her studio in Florida and made an extra $200 in less than 5-minutes. When we spoke the other day, she told me that most of her clients were using MyFitnessPal or MapMyFitness or some other app like FitBit — and it was…

Is Change Good..?

Here we are… Months into the new year…. So, let me ask you an important question. Are you going to do anything different this year? Has the pandemic changed your approach toward your business? Have you asked yourself… “What do I really want out of my business this year..?”…

How Peyton Manning Might Unknowingly Help Your Fitness Business…

During the middle of the night I bolted upright in our bed. It shook so much that Gigi (my wife) thought we were experiencing an earthquake. She looked at me and asked, “What’s going on? Are you alright?” I was more than alright. I was so stoked with WHAT was…

How to Build Your Online Fitness Tribe

By now, you’re well aware the fitness business is rapidly changing. One of the biggest changes is going to come from small clubs, studios, boot camps and spas that have figured out how to run both a “Physical Training Business” and an “Online Coaching Business” at the same time. Is it happening…

Is Fitness Just Easy Money..? Ask a Wannabe!

Can you imagine how great it would be if the fitness offering was the same as a bar? Bartender: “What will it be gentlemen?” “Give me a Bud. And, the same for my buddy here.” “O.K. that will be $7.00.” (If a Club operated like a bar): Front desk person:…

What About YOUR Journey..?

I love this time of year. Don’t you? It’s like a giant “reset button” for millions of people. But, I’m not talking about simple New Year’s Resolutions. Nope. I’m referring to something different. It’s a “reset button” for BUSINESS OWNERS like YOU. From solo-preneurs to multi-facility owners. If you’re an OWNER, you know it’s a “fluid process.” And,…

Show Me The Money

I often talk about the “older” crowd… or the group to whom I prefer to use the label: “Masters of Life!” And, the reason I talk about it so much is because that’s where the money is! But, when I look at how the fitness industry is projected by the mainstream media,…

5 Words That Will Change Everything About Your Business

These FIVE (5) WORDS will not only level-up your business, but quite possibly…. change your life. WARNING: This will NOT blow your mind like some kind of epiphany. I remember the first time I heard these 5 words. It was NOT earth-shaking at all. In fact, I couldn’t understand WHY anyone…

Flash vs. Process… and Your CRM

Recently, I learned a brand new term that relates to both Fitness and CRM. But, first, a little background. Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years. And, some even longer. In 2006, when she moved 30 miles away to open her new studio, half of…

How to Accelerate Your Fitness Business

I know. I know…. All the fitness sales gurus tell you that this business is all about sales…. as in “sales-driven.” Well, that may be true for today and tomorrow… but, if you plan to have a long-term career as a health professional… then, you really need to take a longer view. …

Who Wants to Make More Money?

What business owner doesn’t want – or need – to make more money? Have you ever wondered why some owners make more money than others? I can tell you without hesitation that it’s all about taking action. (I know you’ve heard this before!) So, here are some of the ways “ACTION TAKERS”…

Do NOT Hire Me…

I was at dinner the other night with an old friend who is not involved in the fitness trade. Nonetheless, we ended up talking about fitness because he was asking my advice about personal trainers. He needs one. In the midst of the conversation he blurted out, … a personal trainer…

How to Build Your Fitness Tribe

About 15 years ago, I talked about a special group of fitness professionals who we labeled, “Next Generation Trainers.” They were the pros who were early adopters. They were the first to embrace technology. They were the first to initiate bootcamps, kickboxing and yoga programs. They were the first to do many things…

How to Level-Up Your Fitness Business

I’m asking you to THINK about THIS again.

MARKETING is a conveyor belt. The sales and marketing strategies you think about and plan today typically come off the conveyor belt 8 to 12 weeks later. So, seriously, have you asked yourself this:

Get Paid to Workout with Me!

WOW…! —> This headline generated more than $25,000 in sales in just ONE DAY! Maybe its been done before, but, in my 25 years of fitness marketing, I’ve never seen anything like it. Listen… I’m not a big fan of “bait and switch” type advertising. Or, the parsing of words. It’s just…

How to Increase Your Sales

When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES: They only offer: one (1) program one (1) price That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price. How many…

New School Fitness Marketing

The new school of Fitness Marketing is all about Brand Interaction. But just what the heck is it? Think of it this way… Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.). Every time you lace up your training shoes, you are…