Posts Tagged ‘white label fitness’
Unapologetic “Throw Down”
Do you ever wonder…. how successful health professionals invest their money? Just last week, I had a conversation about this very topic with a successful multi-studio owner named, Raymond Sparks, (we’re building his new website). We discussed how most health professionals will invest in certain things with ZERO questions asked. Like…
Read MoreYou’ve Got This
Do you sense this, too? Maybe it’s because of the pandemic. Or the lousy economy. Or… perhaps it’s because our industry, with all the new technology, is radically changing at an accelerated pace. Whatever it is, after 33 years in the fitness industry, there seems to be some “weirdness” — at…
Read MoreSay Good-bye to the “One-Trick” Health & Fitness Professional
Do you remember… … the time when a personal trainer could simply sell personal training sessions… and that was it! Or, when clubs could simply sell memberships…. get the EFT rolling… and call it a day! The entire business model was essentially based on a single revenue stream. Our industry was a “one trick pony” and everybody stayed out of each other’s way. …
Read MoreWinners and Losers
Yes… there are “winners” and “losers” in this world. As athletes, coaches and entrepreneurs – we are accustomed to these labels. But, in our everyday lives that kind of stereotyping is too binary. Like black and white. In the real world most of us possess winning and losing “behaviors.” We have BOTH! EXAMPLES… Maybe you…
Read MoreYou’d be Home by Now…!
Here’s a fun analogy… During the 70’s and 80’s home builders placed huge billboards along the roads next to their developments that read: “If you lived here, you’d be home by now!” It was a great sales pitch targeting thousands of long distance commuters. And, in some ways it’s the…
Read MoreCould THIS be YOUR Opportunity…?
Honestly, I can’t remember when we’ve ever been put through such a “stress test” as the “Cron” continues to infect the world and impact our businesses! Nonetheless, you, me and health professionals around the globe continue to “carry on” — and in some cases, even thrive! If that’s you, then, you should be proud! (thousands of fitness businesses have not…
Read MoreHow to Earn $921.91 per Hour in Your Spare Time
What the….? Did you ever meet somebody who just seems to make money no matter what? Seems unfair… but, that’s Jim Jennings. I’ve known Jim since 1992 and I’ve witnessed how everything he touches turns to “gold.” His “Fountain of Youth” program is no exception. Here’s the math and then the details. Fountain…
Read MoreThe New Fitness Marketing Ecosystem
These words… …were casually stated last Friday during a marketing podcast. The speaker probably didn’t realize how impactful her words were. I wrote them down because they were so powerful and insightful. If you are a small fitness business owner or an independent coach or trainer… these words actually predict the future. I hope you’ll read them two or three times because they speak directly to YOU! It’s literally…
Read MoreThe .02 Percenters – Fitness Business Marketing
It’s amazing! Our health and fitness industry is most definitely going through a significant change… It is evolving… in a BIG WAY! THE .02%-ers! As we navigate through the second surge of Covid, this change spells OPPORTUNITY for the .02%-ers who see it right now (early adopters) and are starting to…
Read MoreHow Fit Pros and Health Coaches Can Grow Their Businesses Faster
What a difference a “mindset” makes! What a difference it can make in your business and your life! Billy Davidson is a “real world” example of this. Here’s part of an email he sent… —————————— “….I remember this blog post and how you mentioned that the railroads thought they were ONLY in the railroad business. Had they realized they were in the TRANSPORTATION business, they would have embraced the airplane and…
Read MoreHow to be Successful with Online Supplement Sales
Three years ago I wrote a commission check to Danny Langston for $1.92 — That’s right… just $1.92 for a full month’s commission. This week, we’re sending him a check for $1,271.10 — and he can literally count on at least that same amount, or more, next month and every month from here on out. That’s net/net profits with no labor or time commitment on his part. Pure passive, recurring income!…
Read MoreStep #2 – Relationship Marketing – ESP
As we ALL enter this “New World” of fitness marketing, I hope YOU are convinced of the absolute importance of your email. To understand the difference between “Legacy Marketing” and “New World Marketing” please CLICK or TAP HERE… To read STEP #1 please CLICK or TAP HERE… There are many fitness…
Read MoreHow to Profit From an Operations Shift
There was a time… …when almost all gas stations employed attendants who filled your tank and washed your windows. There was a time… …when you actually had to walk into a bank and speak with a teller who handled your simple transactions. There was a time… …when you needed a travel agent or airline rep…
Read MoreCovid-19 Form
Yes… it’s finally time for most states to open up clubs, studios and gyms – even if at limited capacity! But, you’ll need to follow the guidelines — which in most states includes a Covid-19 Screening Questionnaire. If you have a Digital Welcome Kit, we built a form right into your site.…
Read MoreHow to Strengthen Your Immune System… Really!
FREE DOWNLOADS MS Word Download Designed .pdf Download Graphic Hack Video Tutorial Let’s face it. If your life includes some or all of the following… Smoke Cigarettes or Vape Constantly Consume Fast Foods Sleep Less than 4 Hours a Night Drink Alcohol in Excess Do Recreational Drugs in Excess Do Prescribed Drugs in Excess…
Read MoreWhat Makes a LEADER…?
Today’s COVID-19 environment has been brutal on your business… right? I hope you’ll take some time off to relax, let your brain reset and hopefully read this story I’m about to share with you. It was passed on to me by a former military guy who became a marketing guru. It’s an amazing account that provides a…
Read MoreWhy RESULTS are worth MILLIONS…
As our economy and businesses all re-open… I thought I’d focus on what is going to become of utmost importance –> RESULTS. One of my best customers of Whey Protein is an NFL linebacker coach. For more than 10 years, he’s purchased for himself and several of his players.. on a few different…
Read MoreAmid Coronavirus COVID-19 Pandemic Crisis What Fit Pros Should Do Now
Yes… it’s really happening! Right now, thousands of independent trainers, studios, clubs — and maybe YOU — are experiencing CANCELLATIONS due to this damned Coronavirus – COVID-19 Pandemic. Maybe you’re even shutting down for a week… or more? So… WHAT TO DO..??? YES… sure… you should absolutely communicate with your…
Read MoreHow to Build Your Online Fitness Tribe
By now, you’re well aware the fitness business is rapidly changing. One of the biggest changes is going to come from small clubs, studios, boot camps and spas that have figured out how to run both a “Physical Training Business” and an “Online Coaching Business” at the same time. Is it happening…
Read MoreIs Fitness Just Easy Money..? Ask a Wannabe!
Can you imagine how great it would be if the fitness offering was the same as a bar? Bartender: “What will it be gentlemen?” “Give me a Bud. And, the same for my buddy here.” “O.K. that will be $7.00.” (If a Club operated like a bar): Front desk person:…
Read MoreShow Me The Money
I often talk about the “older” crowd… or the group to whom I prefer to use the label: “Masters of Life!” And, the reason I talk about it so much is because that’s where the money is! But, when I look at how the fitness industry is projected by the mainstream media,…
Read MoreFlash vs. Process… and Your CRM
Recently, I learned a brand new term that relates to both Fitness and CRM. But, first, a little background. Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years. And, some even longer. In 2006, when she moved 30 miles away to open her new studio, half of…
Read MoreHow to HELP Your Clients Navigate STRESS…!!
[Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!] If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition… And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…
Read MoreDo NOT Hire Me…
I was at dinner the other night with an old friend who is not involved in the fitness trade. Nonetheless, we ended up talking about fitness because he was asking my advice about personal trainers. He needs one. In the midst of the conversation he blurted out, … a personal trainer…
Read MoreThe 5 Huge Marketing Advantages of YOUR BRAND
I talk a lot about branding. And, believe me, I know it’s a tough subject in an industry that is almost 100% sales driven. It is not lost on anyone that sales is the life blood of your business. Cash baby! But, listen. If you plan to be in business…
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