Yes… it’s really happening!    Right now, thousands of independent trainers, studios, clubs — and maybe YOU — are experiencing CANCELLATIONS due to this damned Coronavirus – COVID-19 Pandemic.   Maybe you’re even shutting down for a week… or more?   So… WHAT TO DO..???   YES… sure… you should absolutely communicate with your…

Read More

    Can you imagine how great it would be if the fitness offering was the same as a bar?   Bartender: “What will it be gentlemen?” “Give me a Bud.  And, the same for my buddy here.” “O.K. that will be $7.00.”   (If a Club operated like a bar):   Front desk person:…

Read More

  [Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!]   If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition…   And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…

Read More

  About 15 years ago, I talked about a special group of fitness professionals who we labeled, “Next Generation Trainers.”  They were the pros who were early adopters.   They were the first to embrace technology.   They were the first to initiate bootcamps, kickboxing and yoga programs.   They were the first to do many things…

Read More

  When I was 22 years old, a friend of mine named Tommy Jordan, who was just a few years older, got a job in sales at a Jack LaLanne’s European Health Spa.    I laughed because he was so shy.  I mean downright timid!   Within two years he was running the place and…

Read More

  WOW…!  —> This headline generated more than $25,000 in sales in just ONE DAY!   Maybe its been done before, but, in my 25 years of fitness marketing, I’ve never seen anything like it.   Listen… I’m not a big fan of “bait and switch” type advertising. Or, the parsing of words. It’s just…

Read More

  O.K., O.K…..  Maybe not the “All-Time World’s Smartest Trainer” by your own definition.   But, certainly one of the smartest, most cleaver and profitable marketing approaches I’ve heard about in a long time.     In just one month, it resulted in 27 new clients!   Yes, that’s right. 27 new clients!   One…

Read More

  When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES:   They only offer: one (1) program  one (1) price    That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price.  How many…

Read More

    The new school of Fitness Marketing is all about Brand Interaction.  But just what the heck is it?   Think of it this way…   Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.).   Every time you lace up your training shoes, you are…

Read More