Email: Offer vs. Nurture

  There are two (2) types of very necessary emails that all health professionals, including you, should be sending out. ​ OFFER vs. NURTURE ​ There’s a huge difference between an Offer Campaign and a Nurture Campaign. ​ And, you should definitely be using BOTH. ​ OFFER CAMPAIGNS… ​ These are a carefully composed series…

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The New Fitness Marketing Ecosystem

  These words…   …were casually stated last Friday during a marketing podcast.   The speaker probably didn’t realize how impactful her words were.   I wrote them down because they were so powerful and insightful.   If you are a small fitness business owner or an independent coach or trainer… these words actually predict the future.   I hope you’ll read them two or three times because they speak directly to YOU!   It’s literally…

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Ground Zero – Fitness Marketing Supplements

  THE PERIPHERALS… ​ It’s interesting how many Fit Pros and Health Coaches do NOT offer nutritional supplements to their clients and members. ​ I know… I know… many believe it’s unprofessional or unethical to offer nutritional supplements. ​ And, some think it’s beyond their “scope of practice.” ​ It’s not. ​ Insurance? Nope, just…

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Are You In the Fitness “Sweet Spot?”

    If you viewed the fitness industry from 30,000 feet, you’d see two giant segments in our space: ​ Big Physical Clubs (like Gold’s, LA Fitness, Planet, Anytime, etc. ) ​ Big Online Platforms (like Peloton, Beachbody, Daily Burn, FitBit, etc.) ​ Both segments suffer from their own “BIG-NESS!” ​ They are simply too…

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Your Global Fitness Business

    Did it occur to you that the minute you launched a website, you immediately “evolved” your business from being “local” to “global!”    At least that’s the potential.    For the past few years I’ve been thinking about this almost non-stop.  The technology is getting easier.   And you, just like me, are…

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Amid Coronavirus COVID-19 Pandemic Crisis What Fit Pros Should Do Now

  Yes… it’s really happening!    Right now, thousands of independent trainers, studios, clubs — and maybe YOU — are experiencing CANCELLATIONS due to this damned Coronavirus – COVID-19 Pandemic.   Maybe you’re even shutting down for a week… or more?   So… WHAT TO DO..???   YES… sure… you should absolutely communicate with your…

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Is Fitness Just Easy Money..? Ask a Wannabe!

    Can you imagine how great it would be if the fitness offering was the same as a bar?   Bartender: “What will it be gentlemen?” “Give me a Bud.  And, the same for my buddy here.” “O.K. that will be $7.00.”   (If a Club operated like a bar):   Front desk person:…

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How to HELP Your Clients Navigate STRESS…!!

  [Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!]   If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition…   And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…

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How to Build Your Fitness Tribe

  About 15 years ago, I talked about a special group of fitness professionals who we labeled, “Next Generation Trainers.”  They were the pros who were early adopters.   They were the first to embrace technology.   They were the first to initiate bootcamps, kickboxing and yoga programs.   They were the first to do many things…

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How Do You Know if You’ve Got What It Takes…?

  When I was 22 years old, a friend of mine named Tommy Jordan, who was just a few years older, got a job in sales at a Jack LaLanne’s European Health Spa.    I laughed because he was so shy.  I mean downright timid!   Within two years he was running the place and…

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Get Paid to Workout with Me!

  WOW…!  —> This headline generated more than $25,000 in sales in just ONE DAY!   Maybe its been done before, but, in my 25 years of fitness marketing, I’ve never seen anything like it.   Listen… I’m not a big fan of “bait and switch” type advertising. Or, the parsing of words. It’s just…

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World’s Smartest Trainer

  O.K., O.K…..  Maybe not the “All-Time World’s Smartest Trainer” by your own definition.   But, certainly one of the smartest, most cleaver and profitable marketing approaches I’ve heard about in a long time.     In just one month, it resulted in 27 new clients!   Yes, that’s right. 27 new clients!   One…

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How to Increase Your Sales

  When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES:   They only offer: one (1) program  one (1) price    That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price.  How many…

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New School Fitness Marketing

    The new school of Fitness Marketing is all about Brand Interaction.  But just what the heck is it?   Think of it this way…   Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.).   Every time you lace up your training shoes, you are…

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The Ultimate Lead Generator

When it comes to fitness marketing, the four-letter word that makes me crazy is the word: FREE!   You probably already know how I feel about “lost leader” marketing.    I hate it.   I come from the school of “make every dollar do the work of $10.”  Be smart.  Never “de-value” your products or…

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How to PLAN for Success!

Part of my business career was to serve as owner of a weight-management business in Newport Beach, CA., back in 1989.   Our staff conducted the nutrition side of things and we outsourced the activity and exercise to the absolute best trainers we could find.   We achieved outstanding results with our clients.  And, we…

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How to FIX the Money Leaks in Your Fitness Business

  Ready for a little “tough love..?”   I am reacting to a flurry of negative, whining phone calls I’ve received, lately.   The negative calls, coming from club owners, studio owners and independent trainers —  have all been about: Not making enough money Unfair competition  Feeling powerless to change their plight!     WTF…???   …

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Compliance

  Six months ago, Rodney Sullivan complained he was always playing “defense” with his personal training clients.   For example: If a client was late he would extend beyond the scheduled session time.   If a client didn’t show up, he didn’t charge for the time.   There are many more examples but you get…

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How to Drive Your Fitness BRAND Perception

  Are people just dying to give you their money?   I know, it sounds crazy!   Can you even imagine people lined-up to hand you their hard-earned money…  Seriously?    But, that’s exactly how Jeff Closner explains it.   “It almost feels illegal” he told me the other day.    “But, whenever I present a…

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I Don’t Care About Your Results

Yes, yes…. I know.  All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients.   And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation.  But, there’s something even MORE EFFECTIVE.  And, it will close more deals, generate more referrals and create more opportunities…

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How to Create a Money Page on Your Website

  You may already know that before I started Private Label Fitness, I owned and operated a very successful Weight-Management and Lifestyle consulting firm, called MediCorp, in Newport Beach, California.   One of the things that contributed to our success was the internet.   I remember how excited I was to launch my first website.…

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How to Add MASSIVE GROWTH to Your Fitness Business

  Do you feel like your fitness business isn’t growing as fast as you’d hoped?   Perhaps you find yourself competing in the “price wars” and forced to offer 4-Week Body Transformation Challenges with a “money-back” guarantee just to maintain some cash flow.   Then, you hope some of the participants will sign-up for longer…

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