Posts Tagged ‘personal trainer marketing’
Are These Idiots Stealing From You…?
How about CFP as Certified Fitness Professional? I am so sick and tired of unqualified, uncertified, unscrupulous and underhanded phony fitness wannabes. They set up “funnel based” websites and then prey upon unsuspecting consumers who don’t know the difference between a certified, qualified health professional and some “poser” with an InstaGram following!…
Read MoreFive (5) Digital Truths
Did you know there are thousands of health and fitness professionals who, unknowingly, make the same mistakes with their digital marketing? Most often, it’s because their websites sites were designed by “non-fitness” developers who don’t really understand our business. Or, it’s because the fitness business owner was talked into a digital “lead generating system” – (that actually…
Read MoreThe Client Support Email…
I know. It’s a pretty bold statement… “the MOST IMPORTANT CLIENT EMAIL ever written!” But, it’s true… based on the feedback I’ve received from my coaching clients who’ve used it – either as an email or snail mail. And, I’m sharing it with you right now! ✅ CLICK or TAP HERE… …
Read More3-Box Action Plan for Health Professionals
The 3-Box Action Plan was shared with me by Heather Jenkins, a super successful health coach and studio owner operating out of 3,000 sq. ft. with two full-time staff/trainers. She’s not a marketing expert or guru. She’s just plain smart and knows how to make money in this crazy business. Her…
Read More3 Pillars Of Guaranteed Success!
Listen, you already know that navigating the health and fitness industry is no walk in the park! With 1,000’s of practitioners, countless methodologies and a booming interest in personal well-being, standing out and earning trust in this space can feel overwhelming – regardless of your qualifications and certifications. If you’re a health related business owner…
Read MoreHow to Attract a Mass Volume of Weight-Loss Clients
Just 2 months ago, Annie Littlefield, a sports nutritionist/trainer read on our site that Weight-Loss is the second most popular topic in the world (behind wealth building). So, she decided to send this letter out to 20 different family medical practices within a 30 mile radius of her market area. 👉 To…
Read More5 Advantages of an ONLINE Health Education Course
It’s amazing how many health, fitness, wellness and medical professionals miss the opportunity to help their clients achieve their goals by not offering to educate them. After all, KNOWLEDGE IS POWER.… right? Here are five (5) advantages that go to those who choose to EMPOWER their clients, members and patients through an…
Read MoreIncrease Your Fitness Brand Awareness and Increase Your Referrals
In today’s digital age, having a strong online presence is vital for ALL health and fitness professionals. Displaying your branded products and services on various platforms helps you establish a cohesive and recognizable brand identity. This consistency is exactly what fosters trust among your future prospects, making them more likely to remember…
Read MoreFitness Promotions: BACK-TO-SCHOOL
Summer just started… … and do you know what the most successful health and fitness marketers in the world are doing right now…? They are already planning their “Back-to-School” promotions!!! 😲 HERE’S WHY… For all fit pros, coaches, studios, clubs, etc., the next “BIG EVENT” that offers a ton of free publicity and encourages consumers to pull-out-their-wallets is: 👉 “Back-to-School.” Believe me…. it’s not just…
Read MoreEmail: Offer vs. Nurture
There are two (2) types of very necessary emails that all health professionals, including you, should be sending out. OFFER vs. NURTURE There’s a huge difference between an Offer Campaign and a Nurture Campaign. And, you should definitely be using BOTH. OFFER CAMPAIGNS… These are a carefully composed series…
Read MoreThe New Fitness Marketing Ecosystem
These words… …were casually stated last Friday during a marketing podcast. The speaker probably didn’t realize how impactful her words were. I wrote them down because they were so powerful and insightful. If you are a small fitness business owner or an independent coach or trainer… these words actually predict the future. I hope you’ll read them two or three times because they speak directly to YOU! It’s literally…
Read MoreGround Zero – Fitness Marketing Supplements
THE PERIPHERALS… It’s interesting how many Fit Pros and Health Coaches do NOT offer nutritional supplements to their clients and members. I know… I know… many believe it’s unprofessional or unethical to offer nutritional supplements. And, some think it’s beyond their “scope of practice.” It’s not. Insurance? Nope, just…
Read MoreAre You In the Fitness “Sweet Spot?”
If you viewed the fitness industry from 30,000 feet, you’d see two giant segments in our space: Big Physical Clubs (like Gold’s, LA Fitness, Planet, Anytime, etc. ) Big Online Platforms (like Peloton, Beachbody, Daily Burn, FitBit, etc.) Both segments suffer from their own “BIG-NESS!” They are simply too…
Read MoreYour Global Fitness Business
Did it occur to you that the minute you launched a website, you immediately “evolved” your business from being “local” to “global!” At least that’s the potential. For the past few years I’ve been thinking about this almost non-stop. The technology is getting easier. And you, just like me, are…
Read MoreAmid Coronavirus COVID-19 Pandemic Crisis What Fit Pros Should Do Now
Yes… it’s really happening! Right now, thousands of independent trainers, studios, clubs — and maybe YOU — are experiencing CANCELLATIONS due to this damned Coronavirus – COVID-19 Pandemic. Maybe you’re even shutting down for a week… or more? So… WHAT TO DO..??? YES… sure… you should absolutely communicate with your…
Read MoreIs Fitness Just Easy Money..? Ask a Wannabe!
Can you imagine how great it would be if the fitness offering was the same as a bar? Bartender: “What will it be gentlemen?” “Give me a Bud. And, the same for my buddy here.” “O.K. that will be $7.00.” (If a Club operated like a bar): Front desk person:…
Read More5 Traits of the Most Successful Health & Fitness Business Owners
After 30 years working with some of the most successful fitness professionals in the business, I’ve become super aware of what I call: The 5 BIGGEST CHALLENGES. The best confront these challenges head-on. I am pretty sure as I list them, you will know exactly what I’m talking about. You’ve experienced…
Read MoreHow to HELP Your Clients Navigate STRESS…!!
[Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!] If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition… And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…
Read MoreHow to Build Your Fitness Tribe
About 15 years ago, I talked about a special group of fitness professionals who we labeled, “Next Generation Trainers.” They were the pros who were early adopters. They were the first to embrace technology. They were the first to initiate bootcamps, kickboxing and yoga programs. They were the first to do many things…
Read MoreHow Do You Know if You’ve Got What It Takes…?
When I was 22 years old, a friend of mine named Tommy Jordan, who was just a few years older, got a job in sales at a Jack LaLanne’s European Health Spa. I laughed because he was so shy. I mean downright timid! Within two years he was running the place and…
Read MoreGet Paid to Workout with Me!
WOW…! —> This headline generated more than $25,000 in sales in just ONE DAY! Maybe its been done before, but, in my 25 years of fitness marketing, I’ve never seen anything like it. Listen… I’m not a big fan of “bait and switch” type advertising. Or, the parsing of words. It’s just…
Read MoreWorld’s Smartest Trainer
O.K., O.K….. Maybe not the “All-Time World’s Smartest Trainer” by your own definition. But, certainly one of the smartest, most cleaver and profitable marketing approaches I’ve heard about in a long time. In just one month, it resulted in 27 new clients! Yes, that’s right. 27 new clients! One…
Read MoreHow to Increase Your Sales
When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES: They only offer: one (1) program one (1) price That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price. How many…
Read MoreNew School Fitness Marketing
The new school of Fitness Marketing is all about Brand Interaction. But just what the heck is it? Think of it this way… Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.). Every time you lace up your training shoes, you are…
Read MoreThe Ultimate Lead Generator
When it comes to fitness marketing, the four-letter word that makes me crazy is the word: FREE! You probably already know how I feel about “lost leader” marketing. I hate it. I come from the school of “make every dollar do the work of $10.” Be smart. Never “de-value” your products or…
Read MoreHow to PLAN for Success!
Part of my business career was to serve as owner of a weight-management business in Newport Beach, CA., back in 1989. Our staff conducted the nutrition side of things and we outsourced the activity and exercise to the absolute best trainers we could find. We achieved outstanding results with our clients. And, we…
Read MoreHow to FIX the Money Leaks in Your Fitness Business
Ready for a little “tough love..?” I am reacting to a flurry of negative, whining phone calls I’ve received, lately. The negative calls, coming from club owners, studio owners and independent trainers — have all been about: Not making enough money Unfair competition Feeling powerless to change their plight! WTF…??? …
Read MoreCompliance
Six months ago, Rodney Sullivan complained he was always playing “defense” with his personal training clients. For example: If a client was late he would extend beyond the scheduled session time. If a client didn’t show up, he didn’t charge for the time. There are many more examples but you get…
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