Have you ever wondered why so many medical doctors and other health professionals are so negative about nutritional supplements

 

I sure have!

 

Just think about it…

 

Why is it that 100% of the thousands of professional athletes I’ve known over the last 50 years have all included nutritional supplements as part of their optimized menu plans?

 

Despite the fact that they’re eating 10X more “clean” than most people!

 

So, I started to dig into the research

Here’s what I know to be TRUE…

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The Bogus Claims

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To be fair, the problem begins with the supplement brands themselves — and the false claims they make.

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You can go all the way back to Bill Hoffman’s “Super Protein 90” advertising back in the late 1950’s.

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From the earliest days, supplement marketers made the claim that: “… protein powder will add muscles!”

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Unfortunately, most supplement marketers make the same kind of claims even today.

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So… that’s over 75 years making some very questionable, if not downright bogus, claims about the benefits of consuming protein powders.

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Flawed Protein Research Design

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With these claims in mind, the research community set out to determine if these claims of “massive muscle gains” could be true…. or was it just hype.

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Well, of course, it didn’t take long to disprove the claims.

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But this is where the research design, itself, gets a little murky and lacks integrity.

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You see, the research should NOT be based on a design to determine if protein powders result in massive muscle gains.

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Protein research should be based around muscle recovery and other metabolic functions.

 

Massive Muscle Gains Result From Nutrition and Training

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O.K., so, let’s talk truth.

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In the physical world where athletes and high level fitness enthusiasts train at least 5 days per week, RECOVERY is EVERYTHING.

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Recovery is what allows you to wake up and train, or compete, again the next day!

 

Listen, it doesn’t matter what condition you, or your clients, are in, physically.

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Whether the goal is muscle gain, improved athletic performance or weight management and overall health — all physical improvements are a result of the 3P’s:

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✅  Proper nutrition

✅  Productive exercise

✅  Positive mindset

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And, none of it can be achieved without proper RECOVERY.

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Protein: It’s About MORE Than Muscles!

Yes, most people think protein is all about muscles… or tissue synthesis.

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But, protein supplementation aids in numerous other physiological functions, as well. These functions are also part of the recovery process for athletes and high level fitness enthusiasts.

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Here are a few:

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✅  Enzymatic Function: Proteins act as enzymes, which are biological catalysts that speed up chemical reactions in the body. For example, amylase, lipase, and protease break down carbs, fats, and proteins during digestion.

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✅  Hormone Production: Many hormones are protein-based (peptide hormones). For example:

• Insulin (regulates blood sugar)
• Glucagon
• Growth hormone
• Leptin and ghrelin (control hunger and satiety)

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✅  Immune Function: Proteins are essential in forming antibodies (immunoglobulins). They help your body recognize and neutralize pathogens like bacteria and viruses.

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✅  Fluid Balance: Albumin and globulin, two plasma proteins, help maintain oncotic pressure and keep fluids in your blood vessels. It assists in the prevention of edema (swelling) and helps balance hydration.

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✅  pH Balance: Proteins act as buffers to help regulate the body’s pH levels. Hemoglobin, for example, helps manage pH in blood by binding hydrogen ions.

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✅  Transportation and Storage: Proteins like hemoglobin carry oxygen. Others like lipoproteins transport fats, and transferrin carries iron. Ferritin stores iron in cells.

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✅  Energy Source (when needed): Although not the body’s preferred fuel, protein can be converted into glucose through gluconeogenesis, especially during fasting, intense exercise or carbohydrate restriction.

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✅  Cell Signaling and Structure: Receptors on cell membranes are made of protein and are crucial for cell communication and signaling. Structural proteins like actin, myosin, collagen and keratin help form skin, bones, connective tissues, and hair.

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✅  Neurotransmitter Synthesis: Many neurotransmitters are made from amino acids. For example: Tryptophan → serotonin, Tyrosine → dopamine/norepinephrine.

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Beyond Protein….

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So, you can see why all the research about protein supplementation is skewed.

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It’s researching all the wrong things (massive muscle gain).

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And, to make matters worse, they extend their skewed results to explain ALL SUPPLEMENTATION!

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How many times have you heard a medical professional claim… “You don’t need supplements. You can get everything you need from foods alone.” (Ughh…! 😥)

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What a bunch of B.S. — most especially for athletes, fitness enthusiasts and anyone attempting to change body composition.

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Why Quality Protein Supplementation Matters

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Athletes and high level fitness enthusiasts understand this thoroughly.

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It’s exactly why 100% of all athletes supplement their optimal nutrition plans with protein powders as well as other super premium supplements to aid in their recovery process.

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It’s also why QUALITY PROTEIN POWDERS are so important to this population.

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And, as mentioned in the past it’s WHY we include both whey concentrate and isolate in our protein powders.

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When it comes to protein, there’s so much more metabolic activity going on than just muscle recovery.

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I hope you find this helpful.