Here we are…   Just a few days into 2021..!   So, let me ask you an important question. ​ Are you going to do anything different this year? ​ Has the pandemic changed your approach toward your business? ​ Have you asked yourself… “What do I really want out of my business in…

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  Relationship Marketing is a —> process.    As such, there MUST be a STARTING POINT.   So, let’s start with just TWO (2) QUESTIONS:   1.) How many contacts are on your email list? ________________   2.) How many days/weeks/months since you last sent a “non-sales” email to your entire list? _______________   This 1st step is a…

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  As we ALL enter this “New World” of fitness marketing, I hope YOU are convinced of the absolute importance of your email.   To understand the difference between “Legacy Marketing” and “New World Marketing” please CLICK or TAP HERE…   To read STEP #1 please CLICK or TAP HERE…   There are many fitness…

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  Here’s a great handout for your clients.    And it’s a FREE DOWNLOAD that you can put YOUR LOGO on as a way to continue to BRAND YOUR BUSINESS.   This Free handout is especially informative for those addicted (like me) to coffee… or more truthfully… CAFFEINE!     Caffeine content can range from…

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  #1 –  A Free Handout   Do you offer your new and/or existing clients a Welcome Kit… or a knowledge base so they can self-educate?     If so, here’s a FREE HANDOUT you can offer that will explain the differences between HIIT and Steady State programming.   To grab your FREE HANDOUT, just CLICK…

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There was a time… …when almost all gas stations employed attendants who filled your tank and washed your windows. There was a time… …when you actually had to walk into a bank and speak with a teller who handled your simple transactions. There was a time… …when you needed a travel agent or airline rep…

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  We just introduced a new digital platform called the Ultimate Web Suite.    It’s the most sophisticated product launch in my company’s history as it combines 3-different websites into one comprehensive online platform.   There is nothing else in the world even close to it.   If you’ve been part of my PLF Marketing…

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  Over and over I keep hearing this advice: ​ “Fitness professionals and health coaches must… absolutely MUST promise RESULTS in order to attract new clients.”   And this advice is served up using metaphors and analogies.   Have you heard them…?   Like this one: “… an appliance repair guy must FIX the appliance… RESULTS… or he doesn’t get paid.” ​…

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  Yes… it’s finally time for most states to open up clubs, studios and gyms – even if at limited capacity!     But, you’ll need to follow the guidelines — which in most states includes a Covid-19 Screening Questionnaire.    If you have a Digital Welcome Kit, we built a form right into your site.…

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