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Stupid Idea that Works!
I’m pretty clear on most things “Marketing and Sales.” After all I’ve been at this game for more than 40 years — and the last 30 years running one of the most successful “micro-branding” businesses in the country. So, when one of our customers came to me with this idea… I told him it…
Read MoreHow Top Health Coaches Start a Client Transformation
Most clients have big expectations when they plunk down their money for a fitness, weight-management program or comprehensive health coaching program. Interestingly… they never tell you “what” those expectations are. Instead, they just keep it all in their heads. In their minds, there is a certain weight (they have a number!) A specific…
Read MoreGumball Millionaire
Here’s a story about creative PRICING and VALUE and PROMOTION. Here it is… I once listened to a business owner tell his story. He owned gumball stands – the pedestal kind with the glass bubble “head” and the “quarter-slot” payment mechanism. He wasn’t doing great. He had gumball machines in offices (lots…
Read More2 Red Flags of Faulty Protocol
Most people hate being duped! Don’t you? So, when consumers choose a program to help them lose weight (there are hundreds of options) there should be two red flags that help them with the decision-making process. Just these two red flags should weed out more than 90% of the available programs. …
Read MoreHow to Get Your Clients to Take You Home!
If you’ve ever spoken to me on the phone, you know that I often talk about SMIT. The Single Most Important Thing. It can be big or small. It can be a long-term or instant. In all things, SMIT is about FOCUS. CLARITY. Sometimes the SMIT can take a…
Read MoreThe Missing Link Of Your Business
With the exception of a few… almost all clubs, studios, indoor boot camps and other fitness venues seem to miss one of the most basic, primary elements of marketing. Here It Is.. Over the the years I’ve visited hundreds of fitness facilities. And in each case there were signs and banners with…
Read MoreWhat 1978 and Fitness Have in Common
I moved to Orange County, California in 1978. My very first job in my new state was working for Jack LaLanne’s European Health Spa as a young 24-year old aspiring fitness manager. “I loved the job. I loved helping people learn how to get healthy.” But another big part…
Read MoreHow to Become a Fitness Success Story
Back in the “day” the competitive landscape for weight-management programs and services was pretty well defined. It basically looked like this: Commercial Weight Loss Centers (Jenny Craig, Weight Watcher’s, NutriSystem) Hospital Weight Loss Programs (Medifast, Optifast, etc.) Magic Pills & Drinks (fen-Phen, Slimfast, Hydroxycut, etc. Fitness-based Weight–Management Programs Now,…
Read More5 Hot Ideas to Increase Profits!
For the past several years, new fitness trends require big facility owners as well as boutique studio owners to increase overhead with new equipment, new programming and specialized staff – often with little or no ROI. The logic behind this imbalance often is justified as a means to acquire new members in…
Read MoreHow to Guarantee Weight-Management Success!
How many times have you seen this old pitch: “Lose 10 lbs in 2 Weeks!” Or,“Lose 30 lbs in 30 Days!” Then, of course, there are all the magic pill offers accompanied with bogus before and after pictures and it goes on and on… It’s like the never-ending marketing campaign from HELL! All…
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