Blog
The Client Support Email…
I know. It’s a pretty bold statement… “the MOST IMPORTANT CLIENT EMAIL ever written!” But, it’s true… based on the feedback I’ve received from my coaching clients who’ve used it – either as an email or snail mail. And, I’m sharing it with you right now! ✅ CLICK or TAP HERE… …
Read MoreIs THIS the FUTURE of FITNESS TRAINING…?
There was a time, back when I was a personal trainer at Jack LaLanne’s European Health Spas (1978), that we simply handed out standardized workout plans and served more like “babysitters” than anything else. We’ve come a long way, baby! Today’s coaches and trainers possess an amazing wealth of knowledge — far…
Read MoreThe NEW Health & Fitness Business Model
Oh yes… in so many ways the health and fitness industry has remained the same for over 50 years. Big box facilities, franchises, boutique studios, independent trainers and coaches, etc. It’s true that most the equipment (except free weights) has modernized with new designs and engineering — but, it’s basically the same idea…
Read More3-Box Action Plan for Health Professionals
The 3-Box Action Plan was shared with me by Heather Jenkins, a super successful health coach and studio owner operating out of 3,000 sq. ft. with two full-time staff/trainers. She’s not a marketing expert or guru. She’s just plain smart and knows how to make money in this crazy business. Her…
Read MoreThe Amazing Power of Motivational Video
❤️ Yes….. VIDEO is the most positive way to CONNECT with your audiences —> worldwide. ✅ THE POWER OF POSITIVE MESSAGING: There’s a reason why short, well-known quotes resonate with so many individuals – they succinctly capture profound truths about life, ambition, perseverance and the human spirit. Here’s the absolute…
Read More3 Pillars Of Guaranteed Success!
Listen, you already know that navigating the health and fitness industry is no walk in the park! With 1,000’s of practitioners, countless methodologies and a booming interest in personal well-being, standing out and earning trust in this space can feel overwhelming – regardless of your qualifications and certifications. If you’re a health related business owner…
Read MoreHow to Attract a Mass Volume of Weight-Loss Clients
Just 2 months ago, Annie Littlefield, a sports nutritionist/trainer read on our site that Weight-Loss is the second most popular topic in the world (behind wealth building). So, she decided to send this letter out to 20 different family medical practices within a 30 mile radius of her market area. 👉 To…
Read More5 Advantages of an ONLINE Health Education Course
It’s amazing how many health, fitness, wellness and medical professionals miss the opportunity to help their clients achieve their goals by not offering to educate them. After all, KNOWLEDGE IS POWER.… right? Here are five (5) advantages that go to those who choose to EMPOWER their clients, members and patients through an…
Read MoreWhy Fitness Pros Should Offer Their Own Line of Nutritional Supplements
Here are 10 compelling reasons why you, as a fitness pro, should consider offering your own branded line of nutritional supplements: ✅ Offering Informed Solutions: Every individual has unique nutritional needs. By knowing your proprietary line of branded nutritional supplements, you can ensure that the supplements align perfectly with the training and nutrition…
Read MoreHow to Get Fitness Leads and Referrals with UGC
Check out this “secret sauce tactic!” 🚀 It’s not for everybody….. but, it generated a ton of new clients for one of my coaching clients, Robin Stinson (owner of RS Fitness – women only studio). So, I’m going to share it with you in hopes that it will help your business, too.…
Read MoreIncrease Your Fitness Brand Awareness and Increase Your Referrals
In today’s digital age, having a strong online presence is vital for ALL health and fitness professionals. Displaying your branded products and services on various platforms helps you establish a cohesive and recognizable brand identity. This consistency is exactly what fosters trust among your future prospects, making them more likely to remember…
Read MoreThe Daily Exercise and Nutrition Transformation Journal vs. Digital Apps
Going through our business timeline I just ran across the amount of money (over $25,000) we spent attempting to create a digital app that could replace our hand-written Daily Exercise and Nutrition Transformation Journals. But, every single time we tested digital apps (ours and many others) against the hand-written journal, the control…
Read MoreThe Best Health and Fitness Professionals…
Health and fitness professionals often share with me some of the things they tell their clients… or, other various stories of how they run their businesses. These are a few of the classics that you might find interesting: ✅ “Why are you here?” Asked of all prospective members at a club in Portland, Oregon: …
Read MoreConfused About Supplements – Free Handout
CLICK HERE TO DOWNLOAD… If there’s one thing in the fitness business that causes a tremendous amount of confusion… it’s supplements. Seriously, you almost need to be a biochemist to understand them. And, that’s exactly why bogus manufacturers get away with so many crappy products. For example, would you know how to…
Read MorePersonal Trainers, Health Professionals and Supplements
For the entire 35 years I’ve been involved in the health and fitness business the debate over “selling supplements” has raged on. Here’s what I know to be true: 👉 If you don’t take supplements yourself, then, you shouldn’t be selling them. Period. It’s disingenuous. 👉 It is totally legal…
Read MoreGumball Millionaire
Here’s a story about creative PRICING and VALUE and PROMOTION. Here it is… I once listened to a business owner tell his story. He owned gumball stands – the pedestal kind with the glass bubble “head” and the “quarter-slot” payment mechanism. He wasn’t doing great. He had gumball machines in offices (lots…
Read MoreGlucosamine and Co Q-10 Are Back!
I am super happy to announce that two of our most “purposeful” and popular formulations are back in stock: ✅ Glucosamine Chondroitin (w/ MSM and Omega 3-6-9) ✅ Co Q-10 WHO SHOULD TAKE ‘EM…? Over the years I’ve worked with thousands of professional athletes, trainers, coaches, etc., and most of them wish they’d discovered Glucosamine earlier in their careers. Today, it’s…
Read MoreThe BODY-U CHALLENGE
Honestly, “online courses” are super hot for “back-to-school” promotions. Thanks to Shelly Yee, a successful Health Coach / Personal Trainer in NYC, I’m going to share with you a brilliant idea that’s perfect for this fall. And, it actually generates money. She turned her “online” ONBOARD 101 course into…
Read MoreIt’s Going to Get Weird – In a Good Way
Our industry is moving “fast forward” on several different fronts. It’s exciting! According to research “online training” is expected to grow another 27% over the next 5 years. That’s HUGE! Then, there’s AI (artificial intelligence beyond ChapGPT) that is going to impact the way consumers use our services — and the way we operate our businesses. I’VE BEEN DIGGING INTO…
Read MoreFitness Promotions: BACK-TO-SCHOOL
Summer just started… … and do you know what the most successful health and fitness marketers in the world are doing right now…? They are already planning their “Back-to-School” promotions!!! 😲 HERE’S WHY… For all fit pros, coaches, studios, clubs, etc., the next “BIG EVENT” that offers a ton of free publicity and encourages consumers to pull-out-their-wallets is: 👉 “Back-to-School.” Believe me…. it’s not just…
Read MoreWhat YOU Should Know About the NEW OBESITY DRUGS
Sometimes, as health professionals, we get so busy that we miss something really BIG that’s going on all around us. It’s happening right now…. again! THE NEW “MAGIC” PILLS / INJECTIONS You may have heard about this new class of Obesity Drugs: 🔴 Ozempic (mfg. by Novo Nordisk) 🔴 Wegovy (mfg. by Novo Nordisk) 🔴 Mounjaro (mfg.…
Read MoreThe Fitness Results Mantra
Over and over I keep hearing this advice: “Fitness professionals and health coaches must… absolutely MUST promise RESULTS in order to attract new clients.” And this advice is served up using metaphors and analogies. Have you heard them…? Like this one: “… an appliance repair guy must FIX the appliance… RESULTS… or he doesn’t get paid.” …
Read MoreFitness Marketing – The EXACT Formula
Here’s the EXACT FORMULA that Susie Lundqren (studio owner in Virginia) uses to create a “warm audience” and then typically converts about 30% of her “warm” prospects into studio members and/or online “paid subscribers.” And, yes, of course, she uses our health and fitness marketing components… including THIS and THIS… STEP #1 – CAPTURE First and foremost, Susie uses lead magnets (optin forms) on her website. Then, ALL social media posts re-direct to her lead magnet/optin…
Read MoreEmail: Offer vs. Nurture
There are two (2) types of very necessary emails that all health professionals, including you, should be sending out. OFFER vs. NURTURE There’s a huge difference between an Offer Campaign and a Nurture Campaign. And, you should definitely be using BOTH. OFFER CAMPAIGNS… These are a carefully composed series…
Read MoreThe 12 Absolute Truths of Weight-Loss
Here it is… …a list of the “12 Absolutes” that everyone should know about weight-loss. And, here’s a FREE “done-for-you” outline on how to teach them: CLICK or TAP HERE… But, first let’s acknowledge the #1 reason most people fail at weight-loss is IGNORANCE. Period. I know… it’s an uncomfortable…
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