Five (5) Digital Truths
Did you know there are thousands of health and fitness professionals who, unknowingly, make the same mistakes with their digital marketing? Most often, it’s because their websites sites were designed by “non-fitness” developers who don’t really understand our business. Or, it’s because the fitness business owner was talked into a digital “lead generating system” – (that actually…
Read MoreCrack the Code and Attract Volumes of New Fitness Clients
OMG…. Have you seen them? Those silly commercials for GLP-1s! They’re designed and choreographed as if they are song & dance routines for a broadway show!! WTF..??? While those cheerful, happy-go-lucky over-fat users of the drug are smiling, singing and dancing — the voiceover guy is reading a litany of potential side effects, including: ✅…
Read MoreYou’ve Got the Touch
I just came back from an AI Conference. Wow… make no mistake. AI is everywhere. It can schedule, analyze and even generate workouts on demand. For efficiency, it’s incredible. For organization, it’s a godsend. But, as much as I love technology and especially AI, here’s the honest truth: There…
Read MoreThe Fitness Ferrari Mindset
If I were sitting down as your fitness business marketing consultant, here’s what we’d do together first… We’d hop in the car and head straight to a few auto dealerships. Sounds crazy? Stick with me…. Why Car Dealerships? At the local level, both car dealerships and fitness clubs are sales-driven.…
Read MoreYour #1 Sales Team Member
Did you know you have team member who’s working way harder than you think? In fact, this team member might just be your #1 sales professional. And, this isn’t some high-pressure, used car lot salesman who’s trying to “close the deal” at every turn. Who Is It…? Wonder who this…
Read MoreYou Don’t Need to Be Smart
After 40 years in this business, one of the biggest take aways is this: You do NOT need to be smart to be successful… In fact, trying to “figure everything out” before you take action might be the very thing holding you back. How many smart people do you know who are stuck in…
Read MoreAre YOU Like Jennifer?
A couple of months ago I had the chance to connect with Jennifer Crowley… We’re building a state-of-the-art website for her studio. Jennifer is a passionate trainer, coach, educator and a total career-driven professional based in Oregon. Like all credible health professionals, she loves working with clients and helping them toward healthy lifestyles. …
Read MoreWhat Makes You Special?
So… what make you so special? No really—what makes you stand out? If you just froze for a second, you’re not alone. This question stops a lot of fit pros in their tracks. Sure, you’ve got certifications. Maybe even a degree or two. Definitely some serious experience under your belt. …
Read MoreAmazing Statistics
Part of our success for over 35 years is due to our focus on the ever-changing health and fitness industry as a “business” as well as a trend-setting “lifestyle.” Statistics are the Key: OBESITY: Between 2000 and 2025, the global prevalence of obesity among adults has risen significantly. In 2000, approximately…
Read MoreProtein Powders and Faulty Research
Have you ever wondered why so many medical doctors and other health professionals are so negative about nutritional supplements I sure have! Just think about it… Why is it that 100% of the thousands of professional athletes I’ve known over the last 50 years have all included nutritional supplements as part…
Read MoreProtein: Isolate vs. Concentrate
The other day, I was asked a very simple question about our super premium protein formulation: “Why does your Whey Protein contain both isolate and concentrate?” I’ve always been amused at the constant debate surrounding “isolate vs. concentrate.” We’ve always maintained that athletes and fitness enthusiasts should use a whey protein…
Read MoreEvery Athlete Does This…
I know this will sound like a pitch, but it’s not. This is just a TRUE OBSERVATION: I’ve been in the health and fitness business since 1989… and an athlete (skiing) and fitness enthusiast all my life. During my career, I’ve worked with professional athletes, fitness trainers and team coaches as…
Read MoreThe Younger Fitness Enthusiasts – Gen Z and Millennials
Here’s what the most recent market research is telling our industry: When it comes to health and wellness, the younger generations, including Gen Z and Millennials, prioritize: ✅ preventive care ✅ personalization ✅ innovation Their preferences also highlight a desire for community connection and experiential services rather than just products. So,…
Read MoreGLP-1 – Considerations
I guess I’ll be THAT GUY who speaks out against the insanity of the GLP-1 injections for those who simply DON’T NEED IT. [FREE DOWNLOAD]. Please..please… please… don’t get me wrong. GLP-1s are fantastic medications for diabetics and those who suffer from clinical obesity. But for the average consumer looking to…
Read MoreYikes – FOOD PRICES!
Ouch…!!! The rising cost of food in the United States is hitting families hard, as inflation and supply chain issues have made trips to the grocery store noticeably more expensive. Across the country, the average amount people spend on groceries varies quite a bit, depending on factors like local living costs, transportation expenses,…
Read MoreHow to Turn Lemons Into Lemonade…
I have a LOVE / HATE ❤️ 😡 relationship with a few things. So, I attempt to take those lemons and turn them into something positive… like lemonade! For example, I HATE 😡 the Body Mass Index (BMI) metric that’s used worldwide to determine a person’s so called “healthy weight.” It’s…
Read MoreHow to Make Your Fitness Business Soar
Seriously…. EVERY entrepreneur should read THIS: —————————————– “I was waiting in line for a ride at the airport. When my Uber pulled up, the first thing I noticed was the car was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the driver…
Read MoreShout Out for Fitness Marketing Excellence
Every so often I give a “shout out” to a few fit pros who I KNOW are doing a lot things “RIGHT” to build their businesses. Jess Langston – Accessory Sales Jess Langston owns and operates a a boutique studio outside Baltimore, MD. She markets and sells several items including workout…
Read MoreWhat Every Client Should Know Before GLP-1 Protocol
Your clients and prospects are being deluged with some crazy information. It’s impossible to browse the web, watch TV, listen to the radio or read a magazine without being bombarded by all kinds of ads for GLP-1 injections or oral semaglutide pills for weight-loss. The ads are very convincing with testimonials from…
Read MoreGLP-1 Medical Referral Letter – Download
In just the past two weeks I’ve received numerous emails, texts and phone calls about GLP-1 protocol and how doctors, clinics and other facilities including online providers are springing up all over the place to prescribe these injectables Yes, the advertising blitz is on – and consumers are falling for it, despite the…
Read MoreBack To The Future
Flashback! It’s 2002 and I’m giving a “marketing” presentation at the IDEA conference in San Diego. It’s a packed room full of 200+ energized entrepreneurs most of whom own small studios (today we call them “boutiques”) I conclude the talk with this advice: “Make it easy for clients and members…
Read MoreA Golden Nugget
Today, I’m going to share with you a simple GOLDEN NUGGET – especially if you plan — or, are already on your way to building a 6-figure business – whether it’s “online” or “brick and mortar” or both! This “nugget” of advice has NOTHING to do with selling anything. YET, it’s the…
Read MoreIs This Even Legal For Fitness Pros..?
Recently, I displayed a “test page” of an Exercise Reference Guide we’re creating for one of our fitness partners. Within days, I received over 50 emails asking the same question: QUESTION: Is it legal to post someone else’s public YouTube Video on my website? ANSWER: If there is a “share” button…
Read MoreOur Intimate Relationship with Food
When I operated our nutritional counseling firm, MediCorp, in Newport Beach, CA, I would always “reframe” things to help clients better understand the importance of nutrition. One of my favorites was to open up a session #3 with this: “Today, I want to talk to you about intimacy.” Oh… the looks…
Read MoreAre These Idiots Stealing From You…?
How about CFP as Certified Fitness Professional? I am so sick and tired of unqualified, uncertified, unscrupulous and underhanded phony fitness wannabes. They set up “funnel based” websites and then prey upon unsuspecting consumers who don’t know the difference between a certified, qualified health professional and some “poser” with an InstaGram following!…
Read MoreIt’s All About YOU…!
Oh yes… …. these days, it’s ALL about YOU. Why? Because social media deliverability and conversions are in decline. So, your email and website are becoming super important. And, that means your ABOUT PAGE on your website needs to be really good! [FREE DOWNLOAD] —> “ABOUT PAGE” TIP SHEET Did you know the “ABOUT PAGE” is the most visited page…
Read MoreStop Killing Yourself!
How much time are you spending on things OTHER than running your business? The “entrepreneur’s curse” is thinking you can do everything yourself. Or, it won’t be done right unless YOU do it. Here’s the truth… whether you’re a business owner or staff, if you want to succeed at anything, you…
Read MoreAvoid These 3 Fitness Business Traps….
I was recently reminded of Jenny Swanson – a small studio owner in Tulsa, Oklahoma. She told me that sometimes she feels like she’s wading through quicksand in her business. And, the harder she tries, the more stuck she becomes! “This sucks, Art! What am I doing wrong?” I always…
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