Still not getting the ONLINE traffic you want and need during this crisis?   Here’s how to ADD VALUE to your online workouts and/or live streaming events.   Take advantage of the ONBOARD 101 FREE TRIAL.   And, it’s a whole lot EASIER than trying to configure ZOOM or other streaming tech!   In…

Read More

  It’s amazing!   Look how many trainers, coaches, studios, clubs and other health professionals have really STEPPED-UP!   Not only are we stepping up as a “community” to help our clients/members, but….   …we’re also stepping up to help each other as a “community” to navigate this crisis.   Facebook Groups are helping each…

Read More

  Yes… it’s really happening!    Right now, thousands of independent trainers, studios, clubs — and maybe YOU — are experiencing CANCELLATIONS due to this damned Coronavirus – COVID-19 Pandemic.   Maybe you’re even shutting down for a week… or more?   So… WHAT TO DO..???   YES… sure… you should absolutely communicate with your…

Read More

  In a recent email, I wrote about the importance of being proactive to keep your clients/members informed about the coronavirus (CoVid-19).   And, to let them know the actions your studio/club is taking to keep the studio or club clean.   Brian Whelan, owner of Foothill Gym in Monrovia, CA is a shining example…

Read More

  Rule #1 for public relations and, most especially, “crisis communications” is to stay ahead of it.   And, while you may not be thinking about it, I can assure you that your clients and members are thinking about the Coronavirus or COVID-19.   After all, the media is wall-to-wall, 24/7 with updates of quarantines,…

Read More

  By now, you’re well aware the fitness business is rapidly changing.    One of the biggest changes is going to come from small clubs, studios, boot camps and spas that have figured out how to run both a “Physical Training Business” and an “Online Coaching Business” at the same time.   Is it happening…

Read More

    Can you imagine how great it would be if the fitness offering was the same as a bar?   Bartender: “What will it be gentlemen?” “Give me a Bud.  And, the same for my buddy here.” “O.K. that will be $7.00.”   (If a Club operated like a bar):   Front desk person:…

Read More