How to Build Coaching Partnerships

  Recently, I’ve been writing about partnerships.  Namely, the medical community (a gold mine)!   Hooking up with schools is another great partnering opportunity: Elementary Schools Middle Schools High Schools  College Athletic Departments   That’s right — partnering with coaches.   Over the years, many top trainers have shared their “coaching” experiences with me.  And…

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Compliance

  Six months ago, Rodney Sullivan complained he was always playing “defense” with his personal training clients.   For example: If a client was late he would extend beyond the scheduled session time.   If a client didn’t show up, he didn’t charge for the time.   There are many more examples but you get…

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One-Event Wonders

  Trust me… You’ve got ’em!   I may have told you how I owned and operated a Weight-Management office in Newport Beach, California during the late 80’s and early 90’s.   I received several emails asking if I would share some of the challenges and obstacles we faced and how we overcame them.  …

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How to Automate Hot Leads

  Perhaps I spend way too much time thinking about things — like, well…  FORMS.   A form is a form, right?   I guess it’s because I’m amazed at how many FORMS health and fitness professionals are burdened with.   So, when we developed the Digital Welcome Kit, we decided to turn FORMS into an…

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How to Play Fitness Money Ball

  If I were your fitness business marketing consultant… the very first thing I would ask you to do is this:   Go rent, download or stream and watch “Moneyball.”        Honestly, the movie serves as a perfect metaphor for what’s going on in the fitness business right now.     And, why…

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Stupid Idea that Works!

I’m pretty clear on most things “Marketing and Sales.” After all I’ve been at this game for more than 40 years  —  and the last 30 years running one of the most successful “micro-branding” businesses in the country.   So, when one of our customers came to me with this idea… I told him it…

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How Top Health Coaches Start a Client Transformation

Most clients have big expectations when they plunk down their money for a fitness, weight-management program or comprehensive health coaching program.   Interestingly… they never tell you “what” those expectations are.  Instead, they just keep it all in their heads.   In their minds, there is a certain weight (they have a number!) A specific…

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Gumball Millionaire

Here’s a story about creative PRICING and VALUE and PROMOTION. Here it is…   I once listened to a business owner tell his story. He owned gumball stands – the pedestal kind with the glass bubble “head” and the “quarter-slot” payment mechanism.   He wasn’t doing great.   He had gumball machines in offices (lots…

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How to Drive Traffic to Your Website

**  This same procedure can be used for any website… and can be performed for both blog posts and web pages. Video Total Run Time: 3-minutes     Video Transcription:   Listen, whether you’re using social media, direct mail or even paid advertising… it’s crucial that all roads lead BACK to your website.   Why……

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