Is Fitness Just Easy Money..? Ask a Wannabe!
Can you imagine how great it would be if the fitness offering was the same as a bar? Bartender: “What will it be gentlemen?” “Give me a Bud. And, the same for my buddy here.” “O.K. that will be $7.00.” (If a Club operated like a bar): Front desk person:…
Read More5 Traits of the Most Successful Health & Fitness Business Owners
After 30 years working with some of the most successful fitness professionals in the business, I’ve become super aware of what I call: The 5 BIGGEST CHALLENGES. The best confront these challenges head-on. I am pretty sure as I list them, you will know exactly what I’m talking about. You’ve experienced…
Read MoreCoronavirus – 2019-nCoV Handout
Since we are all health professionals, I’ve always found it really smart to offer my clients various educational handouts on current events, new products, trends and credible information that relates to health, nutrition and in this case, potential health problems. (Click on the image to download). Sure, this .pdf document on the Coronavirus –…
Read MoreA Handy FREE Tool…!
There are a lot of different ways to convert a .pdf doc into to a .jpg image file. But, this is super quick and easy. Once you convert your .pdf documents into .jpg image files you can use them on social media, websites, blogs and even email. The ultimate goal is to DRIVE TRAFFIC…
Read MoreWhat About YOUR Journey..?
I love this time of year. Don’t you? It’s like a giant “reset button” for millions of people. But, I’m not talking about simple New Year’s Resolutions. Nope. I’m referring to something different. It’s a “reset button” for BUSINESS OWNERS like YOU. From solo-preneurs to multi-facility owners. If you’re an OWNER, you know it’s a “fluid process.” And,…
Read MoreShow Me The Money
I often talk about the “older” crowd… or the group to whom I prefer to use the label: “Masters of Life!” And, the reason I talk about it so much is because that’s where the money is! But, when I look at how the fitness industry is projected by the mainstream media,…
Read More5 Words That Will Change Everything About Your Business
These FIVE (5) WORDS will not only level-up your business, but quite possibly…. change your life. WARNING: This will NOT blow your mind like some kind of epiphany. I remember the first time I heard these 5 words. It was NOT earth-shaking at all. In fact, I couldn’t understand WHY anyone…
Read More$30 Billion and Growing…
The research is clear. Based on primary marketing research studies as well as secondary studies from other marketing research organizations – there is a huge chasm between “consumer demand” and “service offerings” within our industry. For 30 years the fitness industry has been slow to recognize, much less leverage, the opportunities associated with…
Read MoreFlash vs. Process… and Your CRM
Recently, I learned a brand new term that relates to both Fitness and CRM. But, first, a little background. Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years. And, some even longer. In 2006, when she moved 30 miles away to open her new studio, half of…
Read MoreHow to Be a Super Coach
I call it Super Coaching. Others call it tough love. Call it whatever you want! But, when I ran our weight-management office in Newport Beach, CA back in the early 90’s – I was NOT AFRAID..! That’s right… I was not afraid to look a parent (client) in the eyes and lay-down…
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