How Today’s Fit Pros Invest For Success ONLINE….

  I just love the way this question was “framed” and presented to me.    “Would you invest $60 dollars to generate $199 (gross) $139 (net profit)?”    That’s not a bad return on investment.  Especially if it doesn’t require any effort or time. That’s exactly the question that Marcie Whitman asked me the other day……

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New Video Sneak Peek

Here’s a “sneak peek” of the new Promotional Video we’re finishing up for the Onboard 101 Program.  It’s called: The Investor.    If you’re an Onboard 101 Admin, it will be available with YOUR LOGO next week.  We build by request, so be sure to be on the lookout for my email once it’s available. …

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How to Add MASSIVE GROWTH to Your Fitness Business

  Do you feel like your fitness business isn’t growing as fast as you’d hoped?   Perhaps you find yourself competing in the “price wars” and forced to offer 4-Week Body Transformation Challenges with a “money-back” guarantee just to maintain some cash flow.   Then, you hope some of the participants will sign-up for longer…

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Too Old to be a Fitness Trainer?

There’s a saying among “seasoned” business professionals that goes: “Old age and treachery will trump youth and skill..”   New research as well as some of our own sales statistics indicate there’s some truth in this adage.   When I started this company in 1988, the average age of our customer/fitness professional was 28.  It…

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How to Leverage Your “Mommy Issues” into Cold Hard Cash!

All that CASH FLOW started because of her mother.   This is an amazing journey.   Please allow me to provide the backdrop in order to put it in context…   Mothers and Daughters…   Being a male, I’ve never quite understood the relationship between daughters and mothers.    At times, the best of friends……

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How to Future-Proof Your Health and Fitness Business

    Let’s just sum it up in one word:     “COMMUNITY.”   Let me explain…   If you really want to “future-proof” your fitness business, then the entire MINDSET of your business (including you, your staff, your facility ambiance, etc.) MUST… and I mean MUST focus on building “COMMUNITY.”   I know you’ve heard…

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Old School Vs. New School Vs. Real School…!

It’s a funny world.    Things come and go… and then come again.   I few years ago I received a promo about an upcoming concert in the desert — Coachella, CA.   It was one of the biggest concerts, EVER!   And, look who it was!   Hell, I’m 64 and first saw the…

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The Art of Leadership…

  I love this image. Sure, he’s cocky.     But, for me, it reveals that unmistakable look of confidence often displayed by “natural-born” leaders.   Most people, including me, need to learn leadership skills.  For most of us, leadership is not a “given.”    It is acquired.   And, even “natural-born” leaders must learn…

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How to Automate Passive Income ONLINE….

  Almost every single fitness business owner I know is trying to figure out how to streamline and add more online automation to his or her business.    In fact, this is true of ALL small business owners.   And why not?   After all, with online automation you can: Increase your productivity Decrease your labor costs  Increase your profit margins   Seems simple enough…. right?   But, then,…

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