How Fit Pros and Health Coaches Crush It With This ONE TACTIC..!

  Listen…. I know you’re passionate about your fitness business.      And totally, committed.    But, like so many fit pros, coaches, studio and club owners…. you’re always under-the-gun to get more clients.    I mean it’s a constant pressure that can leave you feeling a bit defeated — especially when traffic slows down. …

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Fitness Marketing / Back-to-School

  In this post, I’m going to share with you two (2) incredible marketing techniques.   And, the best way to demonstrate these techniques is to relate them to an upcoming promotion….   Like Back-to-School.   Already?   I know… I know..   You might be thinking “it’s too early!”   But it’s NOT!  …

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Secrets of the Private Client Health Coach

  Even though Janice Noble, a 40 year-old Health Coach from Chicago, is not a “famous” trainer, she’s one of the most successful fitness professionals I know.   She sells and markets one package.     It is a “Corporate Health Management Package” that results in a training/coaching contract designed specifically for globe-trotting corporate executives.…

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How to Create an Instant Up-Sell

    Here’s a note I received from Anthony Leister, one of our fitness partners.  He owns 2 boutique studios that cater to the 35+ crowd. ————————– Hey Art,   This may be perceived as a bait and switch, although I personally see it as helping my members get the results they came here for. …

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I Don’t Care About Your Results

Yes, yes…. I know.  All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients.   And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation.  But, there’s something even MORE EFFECTIVE.  And, it will close more deals, generate more referrals and create more opportunities…

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How to Beat the Summer Sales Slump

Here it comes…    Memorial Day marks the beginning of clients and members taking their summer vacations.   Summer also is a benchmark where the “marketing rubber meets the road” in determining just how effective your year-long marketing has been.   For most fitness business owners, summer marks the beginning of a sales slump.   It…

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How to Create a Money Page on Your Website

  You may already know that before I started Private Label Fitness, I owned and operated a very successful Weight-Management and Lifestyle consulting firm, called MediCorp, in Newport Beach, California.   One of the things that contributed to our success was the internet.   I remember how excited I was to launch my first website.…

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What YOU Can Learn at Half-Time

Yup… it’s Half-Time.   If your fitness business runs its financials on the calendar year, then, on July 1st, the refs blew their whistles and it’s half-time.  Time to stop, head for the locker room and examine the first half,  adjust the game plan and then get back out there and execute.   Assess, adjust and…

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Digital Welcome Kit for Fitness Professionals

  To view the VIDEO… Please click on the IMAGE BELOW…. for more information —> CLICK HERE… Video Script DIGITAL WELCOME KIT TOUR HEADERS:  The first thing to notice is that your logo will be on the header of every page.  And, it will be on all downloadable materials including forms, handouts and recipes.  As far…

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How to Build a Fitness Brand – Part 3

What’s in a Name?   I’m asked this question all the time.     It’s an important question.     And the answer is:  A lot.   Because… whatever you decide for a NAME…. it’s going to be with you for a long time.   Plus, you’ll be spending tons of time, effort and money getting that…

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