Why Athletes and Fitness Enthusiasts Multi-Dose

  Have you ever heard the term “multi-dosing” as it relates to nutritional supplements? If not, you’re certainly not alone.   Not surprisingly, more than 99% of people do NOT multi-dose.  So, before I explain the rationale, allow me to offer some background.   A Little History…   Before World War II the extent of…

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Stuff They Don’t Tell You About Nutritional Supplementation

  It seems like more and more people (consumers, your clients) are finally tuning-in to the fact that no matter how “clean” they eat, they won’t necessarily get all the nutrients their bodies require for adequate recovery.   This is especially true for people enrolled in HIIT, Crossfit, point-to-point Body Transformation programming and other high-level training protocol.   Now, if you don’t believe in any type of supplementation for any reason whatsoever, well… I don’t blame…

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3 Super Secrets to Successful Online Fitness Training

Let’s face it.  Today, almost every health and fitness professional seems obsessed with getting his or her fitness training or health consulting business online.  Or at least part of it!   After all, so much of today’s fitness retention, fitness referrals and fitness revenue is being generated online   But, maybe that’s NOT you.  At…

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How To Create Multiple Profit Streams for Your Fitness Business

I’m sure you’ve noticed… it’s a very noisy world out there!   Internet, Social Media, Radio, TV, Magazines, Billboards, Videos, Direct Mail, Live Events, Newspapers… and the list goes on and on…    Everyone is trying to be noticed.    Everyone is attempting to attract customers and buyers.   So, please believe me when I…

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The Expanding Role of Health Professionals

  Want to see something amazing?   Try this little experiment.    Google these three words:  Body Transformation Challenge.   In less than a second Google delivered more than 120,000,000 results!    YIKES…!  What does that tell you about our industry?     For me… it makes me feel like I’m just following the crowd.   Talk about…

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2 Key Secrets of Modern Fitness Marketing

  Are your sales and marketing strategies just plain OLD and STALE..?   Do you feel like no matter what you do… it’s not very effective at converting prospects into clients?   Let me ask you this question:    How often have you heard the phrase, “Always be Selling” —  or, “Always be Closing”..?   It’s NOT…

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How Today’s Fit Pros Invest For Success ONLINE….

  I just love the way this question was “framed” and presented to me.    “Would you invest $60 dollars to generate $199 (gross) $139 (net profit)?”    That’s not a bad return on investment.  Especially if it doesn’t require any effort or time. That’s exactly the question that Marcie Whitman asked me the other day……

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New Video Sneak Peek

Here’s a “sneak peek” of the new Promotional Video we’re finishing up for the Onboard 101 Program.  It’s called: The Investor.    If you’re an Onboard 101 Admin, it will be available with YOUR LOGO next week.  We build by request, so be sure to be on the lookout for my email once it’s available. …

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How to Add MASSIVE GROWTH to Your Fitness Business

  Do you feel like your fitness business isn’t growing as fast as you’d hoped?   Perhaps you find yourself competing in the “price wars” and forced to offer 4-Week Body Transformation Challenges with a “money-back” guarantee just to maintain some cash flow.   Then, you hope some of the participants will sign-up for longer…

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Too Old to be a Fitness Trainer?

There’s a saying among “seasoned” business professionals that goes: “Old age and treachery will trump youth and skill..”   New research as well as some of our own sales statistics indicate there’s some truth in this adage.   When I started this company in 1988, the average age of our customer/fitness professional was 28.  It…

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