How to Build a Fitness Brand – Start Here…

  Lately, there have been numerous blogs, Facebook posts and entire websites from fitness marketing experts on how to build a fitness brand.      Their branding “manifestos” are filled with advice on demographics, avatars, emotional attributes, messaging, positioning, strategies and tactics, etc.     It’s all good stuff.   Yet, I just scratch my head when…

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The New Branded Fitness Habit Tracker…

  Today,  I’m going to share TWO (2) things that are specifically designed for branded fitness professionals and branded health coaches who recognize the huge advantage of offering and providing credible, branded fitness content.    1.) A FREE, simple, but very effective methodology to change or build a NEW HABIT.   2.) A “real world”…

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How To Succeed at EVERYTHING….

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  There I was…  standing in a dimly lit conference room… in front of an audience of 12 investors.   My palms were sweaty, my head pounding, my heart ready to burst out of my chest —  and I felt nauseous, like I was about to throw-up.    Seriously, I thought I was going to…

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A Practical Approach to Private Label Supplements

  There’s a lot of confusion…   …especially when it comes to nutritional supplementation.   There’s confusion among consumers as well as “scope of practice” confusion among health professionals.    After 30 years of marketing super-premium private label supplements to some of the top health professionals in the world, I’ve heard most of it.  So, I hope to address a few major issues surrounding…

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The Testimonial Challenge..

  Welcome to my “TESTIMONIAL CHALLENGE!”     It just goes to show I am NOT above a bribe! (I mean…. “promotion!”)!    And, it’s “ON” for the entire month of MARCH!   I’m adding testimonials to our website.  But, this time, it’s VIDEO testimonials – starting with JOURNALS.    So, here’s the deal…    First off… I would be absolutely honored if you would offer a few kind words. …

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Content Marketing for Fitness Pros and Health Coaches

  The new MANTRA among fitness marketers (me included) is CONTENT… CONTENT… CONTENT!   It’s amazing how the marketing of health and fitness continues to evolve.   Actually, it’s evolving in all businesses but health and fitness is so trendy, that it’s typically on the cutting edge of “things to come!”   CONTENT MARKETING is a…

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YOUR SUCCESS is no secret…

  Let me ask you something…   Is 2019 going to be YOUR year?   The Year of YOU!   Almost all health and fitness professionals long for success — both financially and professionally.   And, like most, you are totally dedicated and committed to helping your clients.   It’s YOUR PASSION!   PASSION DOESN’T GUARANTEE SUCCESS…

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Why Facebook is Failing You and What To Do About It….

Someone needs to come right out and say it.    So, it might as well be me.   —> Facebook is failing you.   Let’s just start with the BIG question:    How much money have you spent on Facebook Ads — and what was your return on that spend? “Likes” don’t count “Shares” don’t count…

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