The research is clear.   Based on primary marketing research studies as well as secondary studies from other marketing research organizations – there is a huge chasm between “consumer demand” and “service offerings” within our industry.   For 30 years the fitness industry has been slow to recognize, much less leverage, the opportunities associated with…

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  Recently, I learned a brand new term that relates to both Fitness and CRM.  But, first, a little background.   Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years.  And, some even longer.  In 2006, when she moved 30 miles away to open her new studio, half of…

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  I call it Super Coaching.  Others call it tough love.  Call it whatever you want!   But, when I ran our weight-management office in Newport Beach, CA back in the early 90’s – I was NOT AFRAID..!   That’s right… I was not afraid to look a parent (client) in the eyes and lay-down…

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  I know.  I know….   All the fitness sales gurus tell you that this business is all about sales…. as in “sales-driven.”   Well, that may be true for today and tomorrow… but, if you plan to have a long-term career as a health professional… then, you really need to take a longer view.  …

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  [Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!]   If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition…   And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…

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  Here we go again.  In the next few weeks, millions of health and fitness professionals and top health coaches will continue to make this awful mistake.   Sure, we all want new clients and members.  And, we all want to make more money.   But, for some reason, Black Friday and Cyber Monday turn us…

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  What business owner doesn’t want – or need – to make more money?   Have you ever wondered why some owners make more money than others?  I can tell you without hesitation that it’s all about taking action. (I know you’ve heard this before!)   So, here are some of the ways “ACTION TAKERS”…

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  I was at dinner the other night with an old friend who is not involved in the fitness trade.     Nonetheless, we ended up talking about fitness because he was asking my advice about personal trainers.    He needs one.   In the midst of the conversation he blurted out, … a personal trainer…

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    Yum…Yum…!   We just released eight (8) new recipes:  EZ Classic Chili Protein Pancakes Green Bean Stir Fry Couscous Fruit Salad Baked Curried Brown Rice & Lentil Barley Brown Rice Pilaf Lemon Rice Brown Rice Goat Cheese Cakes   You can view them (in RED) on the demo website: Digital Welcome Kit.com.   If you have your own DIGITAL…

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  JJ Johnson is.  At least within his market area.  His branding is impressive.   JJ is a sophisticated marketer and understands the value of imprinting his brand on his clients and members.  But it wasn’t always this way.   How did JJ become famous?  It’s all about capturing “mind-share.”   Who’s Captured Your Mind?…

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