Five (5) Digital Truths

​ Did you know there are thousands of health and fitness professionals who, unknowingly, make the same mistakes with their digital marketing? ​ Most often, it’s because their websites sites were designed by “non-fitness” developers who don’t really understand our business. ​ Or, it’s because the fitness business owner was talked into a digital “lead generating system” – (that actually…

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You’ve Got the Touch

  I just came back from an AI Conference. ​ Wow… make no mistake. ​ AI is everywhere. It can schedule, analyze and even generate workouts on demand. ​ For efficiency, it’s incredible. For organization, it’s a godsend. ​ But, as much as I love technology and especially AI, here’s the honest truth: ​ ​There…

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You Don’t Need to Be Smart

  After 40 years in this business, one of the biggest take aways is this: You do NOT need to be smart to be successful… ​ In fact, trying to “figure everything out” before you take action might be the very thing holding you back. ​ How many smart people do you know who are stuck in…

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What Makes You Special?

  So… what make you so special?   No really—what makes you stand out?   If you just froze for a second, you’re not alone. This question stops a lot of fit pros in their tracks.   Sure, you’ve got certifications. Maybe even a degree or two. Definitely some serious experience under your belt.  …

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Are These Idiots Stealing From You…?

 How about CFP as Certified Fitness Professional?   I am so sick and tired of unqualified, uncertified, unscrupulous and underhanded phony fitness wannabes.   They set up “funnel based” websites and then prey upon unsuspecting consumers who don’t know the difference between a certified, qualified health professional and some “poser” with an InstaGram following!…

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The Client Support Email…

  I know. ​ It’s a pretty bold statement… ​ “the MOST IMPORTANT CLIENT EMAIL ever written!”   But, it’s true… based on the feedback I’ve received from my coaching clients who’ve used it – either as an email or snail mail. ​ And, I’m sharing it with you right now! ​ ✅ CLICK or TAP HERE…​ ​…

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3-Box Action Plan for Health Professionals

    The 3-Box Action Plan was shared with me by Heather Jenkins, a super successful health coach and studio owner operating out of 3,000 sq. ft. with two full-time staff/trainers.    She’s not a marketing expert or guru.   She’s just plain smart and knows how to make money in this crazy business.   Her…

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3 Pillars Of Guaranteed Success!

    ​Listen, you already know that navigating the health and fitness industry is no walk in the park! ​ With 1,000’s of practitioners, countless methodologies and a booming interest in personal well-being, standing out and earning trust in this space can feel overwhelming – regardless of your qualifications and certifications. ​ If you’re a health related business owner…

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How to Attract a Mass Volume of Weight-Loss Clients

  Just 2 months ago, ​Annie Littlefield, a sports nutritionist/trainer read on our site that Weight-Loss is the second most popular topic in the world (behind wealth building).​ ​ So, she decided to send this letter out to 20 different family medical practices within a 30 mile radius of her market area. ​ ​👉 To…

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5 Advantages of an ONLINE Health Education Course

  It’s amazing how many health, fitness, wellness and medical professionals miss the opportunity to help their clients achieve their goals by not offering to educate them.   After all, KNOWLEDGE IS POWER.… right?   Here are five (5) advantages that go to those who choose to EMPOWER their clients, members and patients through an…

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Increase Your Fitness Brand Awareness and Increase Your Referrals

  In today’s digital age, having a strong online presence is vital for ALL health and fitness professionals.   Displaying your branded products and services on various platforms helps you establish a cohesive and recognizable brand identity.   This consistency is exactly what fosters trust among your future prospects, making them more likely to remember…

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