You Don’t Need to Be Smart

  After 40 years in this business, one of the biggest take aways is this: You do NOT need to be smart to be successful… ​ In fact, trying to “figure everything out” before you take action might be the very thing holding you back. ​ How many smart people do you know who are stuck in…

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Back To The Future

​ Flashback!    It’s 2002 and I’m giving a “marketing” presentation at the IDEA conference in San Diego. ​ It’s a packed room full of 200+ energized entrepreneurs most of whom own small studios (today we call them “boutiques”) ​ I conclude the talk with this advice: ​ “Make it easy for clients and members…

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Avoid These 3 Fitness Business Traps….

  I was recently reminded of Jenny Swanson – a small studio owner in Tulsa, Oklahoma.   She told me that sometimes she feels like she’s wading through quicksand in her business.   And, the harder she tries, the more stuck she becomes!   “This sucks, Art! What am I doing wrong?”   I always…

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These 2 Things for Fitness Marketing

    … if you’re serious about “marketing” your health and fitness business….   … then, you absolutely, positively should be thinking about these 2 THINGS. 🚀 ​ Or better yet, take action to execute them! ​ Your Digital Platform: ​ Yes, I know I continue to harp on the necessity of a “kick-ass” website.…

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5 Advantages of an ONLINE Health Education Course

  It’s amazing how many health, fitness, wellness and medical professionals miss the opportunity to help their clients achieve their goals by not offering to educate them.   After all, KNOWLEDGE IS POWER.… right?   Here are five (5) advantages that go to those who choose to EMPOWER their clients, members and patients through an…

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How to Get Fitness Leads and Referrals with UGC

  Check out this “secret sauce tactic!” 🚀   It’s not for everybody….. but, it generated a ton of new clients for one of my coaching clients, Robin Stinson (owner of RS Fitness – women only studio).   So, I’m going to share it with you in hopes that it will help your business, too.…

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